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Wow, another JD Powers study

Discussion in 'Wireless News' started by hf1khal, Apr 20, 2007.

  1. hf1khal

    hf1khal Who am I to judge
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    here we go again another study to talk about:

    T-Mobile USA Inc. continued to dominate the J.D. Power and Associates regional survey of wireless customer satisfaction, receiving the highest ranking in all six regions of the U.S. for the fifth consecutive time—although it tied with other carriers in three of those regions. Verizon Wireless was the only other carrier to rank high in multiple regions, garnering three top placings.

    T-Mobile USA had clear dominance in the Southwest, West and Northeast regions, according to J.D. Power. The carrier tied with Verizon Wireless for the highest ranking in the Mid-Atlantic region, and ended up in a three-way tie in the Southeast with Verizon Wireless and Alltel Corp. Five carriers out of six received the highest satisfaction ranking in the North Central region: T-Mobile USA, AT&T Inc., Verizon Wireless and U.S. Cellular Corp. Only Sprint Nextel Corp. did not receive the highest ranking in that region.

    Overall, T-Mobile USA was given high marks for customer care, cost of service and billing, while Verizon Wireless did well in call quality and brand image. Alltel did well in the billing area, and in the competitive North Central region, AT&T performed above the average in cost of service, call quality and billing.

    J.D. Power said that overall, the study found that call performance and reliability has increased in its importance to customers. It accounted for 26 percent of the overall satisfaction score in 2005 and now accounts for 32 percent of a customer’s satisfaction, tied for tops with reliability.

    “Specifically, call quality issues such as echoes and timely notification of voice mail messages have received the most significant increase in importance,” J.D. Power noted. The company added that customer service has correspondingly become less important in determining customers’ satisfaction, declining from 17 percent in 2005 to 11 percent this year.

    “It’s no surprise that more carriers now advertise the importance of a reliable network as they try to differentiate themselves from the competition,” said Kirk Parsons, senior director of wireless services at J.D. Power. “Wireless network quality is key in distinguishing carriers that meet and exceed the service expectations of their customers from those that do not.”

    The study, conducted twice each year, examines customer satisfaction based on 42 measurements that are grouped into half a dozen key factors. In order of importance to customers, they are: call performance and reliability (32 percent); brand image (17 percent); cost of service (14 percent); service plan options (14 percent); billing (12 percent) and customer service (11 percent). The survey was based on responses from about 25,500 wireless users.
    Some carriers have historically objected to the results of the J.D. Power survey because it is based upon customers’ recollections of service and network experience, rather than actual measurements of occurrences such as dropped calls.
    http://www.rcrnews.com/apps/pbcs.dll/article?AID=/20070419/FREE/70419002/1002
     
  2. bobolito

    bobolito Diamond Senior Member
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    Well, if they keep on surveying the same people, it's no surprise the same carriers continue to top the surveys.
     
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  3. ctk74

    ctk74 Junior Member
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    Let me guess....This is another rigged or paid off survey right??
     
  4. Fire14

    Fire14 Easy,Cheap & Sleazy
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    No, what bobolito is saying is that they keep giving the same people these surveys, so the results will almost always be the same.
    I do this survey twice a year & have for the last couple, they need to mix it up some & get newer opinions or make it open to more participants.

    I would like to see the actual report.
     
  5. larry

    larry Sprint loyalist and former mod
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    *yawn* Still waiting for them to ask me what I think...
     
  6. hf1khal

    hf1khal Who am I to judge
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    I don't know a single person in my area that was ever contacted by them for he studdies and that goes for all providers. If it is true that they use the same ones over and over, then I would say their studdies are worthless. May be the way to go is to call any one that has been on service for no less than 6 months and they should get a lost of customers (equal amount) from each provider to get the proper representation. I also would like to know the percentage of respondent for each provider and their ratio of the total.
     
  7. larry

    larry Sprint loyalist and former mod
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    I have also never known anyone that has participated in that survey.
     
  8. Jay2TheRescue

    Jay2TheRescue Resident Spamslayer
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    You know, not matter how good your network is scientifically, its the customer's perception of your network that counts. You could have a customer that never has a problem, except when at a certain intersection their call always drops. They might think the network isn't good - and it probably isn't for that one customer.

    -Jay
     
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  9. larry

    larry Sprint loyalist and former mod
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    Well if these studies are primarily based on old customer perceptions than I don't think they're even worth doing.
     
  10. Jay2TheRescue

    Jay2TheRescue Resident Spamslayer
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    Think about it like this. Let's take phones and networks out of the picture. Say I was doing a survey of laundry detergent. If I surveyed you and you said Tide was the best, it really doesn't matter that in scientific tests Cheer or Purex was better at removing grease or ground in soil. You like Tide, and probably won't change unless you have to. That's just how the public is.

    -Jay
     
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  11. Andy

    Andy Diamond Senior Member
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    Very good point, Jay! I like the laundry detergent example. :D
     
  12. Jay2TheRescue

    Jay2TheRescue Resident Spamslayer
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    Well, I am a drycleaner... Its just the first thing that came to mind.
     
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  13. bobolito

    bobolito Diamond Senior Member
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    Agreed....and that's why they shouldn't be surveying the same people all over again. It just defeats the purpose. Otherwise the carrier with the better marketing is the one that will always be on top. It is known that T-Mobile and Verizon have the best commercials. Marketing plays a big role in customer perception.
     
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  14. Jay2TheRescue

    Jay2TheRescue Resident Spamslayer
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    Come on now. I think that most here would agree that Alltel has the coolest commercials.
     
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  15. Andy

    Andy Diamond Senior Member
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  16. Fire14

    Fire14 Easy,Cheap & Sleazy
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    Like I have said, I am suprised I keep being choosen to do this survey myself, but hey if I am accepted I might as well go with it.

    As for the survey, the do ask a lot of different questions & it does last about 15-20 minutes online, they ask about CS, when you last called, for what reason, was it solved the 1st call ect... and it is similar with other questions such as network, echo's, dropped calls, blocked calls ect...
    They also ask which phone your using and how often you upgrade and if you plan on leaving your provider, do you check other providers via the store, online, resellers.

    It is a pretty extensive question survey, but I do agree that they should try another method, maybe getting customers agreements at sign up or renewals to take the J D Power survey in 6 months and give people a choice of by phone, email or regular mail.


    You do now. :D
     
  17. bobolito

    bobolito Diamond Senior Member
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    Well, that's true for the markets where those commercials are seen. Alltel is not in the most important (largest) US markets so those commercials aren't even known to most people in the US. Heck, they've probably never heard of Alltel.
     
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  18. Telekom

    Telekom Bronze Senior Member
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    You may not think it's important, but customer perception is what drives people to or away from a service.
     
  19. bobolito

    bobolito Diamond Senior Member
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    Maybe so, but then that means either JD Power is lying in their surveys or the carriers are lying in their quarterly numbers. Why is it that Cingular and Verizon have been posting the best numbers quarter after quarter, yet these "customer perception" surveys say that Verizon and T-Mobile are perceived as the best? Why isn't T-Mobile posting better numbers or has a lower churn if they are always tops in customer perception? Someone is lying.
     
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  20. hf1khal

    hf1khal Who am I to judge
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    May be because their call quality is not up to the top mark that they got like in this link. This one factor leads me to think that these results are not so up to reality.
     
  21. larry

    larry Sprint loyalist and former mod
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    But yet T-Mobile is usually near or at the bottom when it comes to churn. So that doesn't quite add up.
     
  22. hf1khal

    hf1khal Who am I to judge
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    I think the biggest issue with using the smae respondent is the users have been still in thte same area and with the same provider so most likely the user will remain as is as things go and even a small issue could turn out to be a major one in his/her eyes and therefor the out take is bad no mater what (we all know about the preception were bad always out shine the good). So like was said before this study needs some new fresh repondents (with a litlle mix of current) in diferent area and then take the mix.
     
  23. AL904a

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    IMHO, "churn" is the most accurate "survey." Churn measures people voting with their feet (or, should I say "wallets.")
     
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  24. bobolito

    bobolito Diamond Senior Member
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    I could not agree more.

    Who knows? Maybe T-mobile is quietly sponsoring these surveys to their good customers. That guarantees they have more of the respondents they want. ;)
     
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  25. Telekom

    Telekom Bronze Senior Member
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    Or maybe AT&T sends you a monthly check to support them! :)
     
  26. bobolito

    bobolito Diamond Senior Member
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    Try again. I don't support any carrier.
     
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  27. Telekom

    Telekom Bronze Senior Member
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    Not judging by your past posts and who you currently use as a carrier.
     
  28. Jay2TheRescue

    Jay2TheRescue Resident Spamslayer
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    Just because he has CIngular service doesn't mean he supports them (aside from monthly service charges). He has personal experience that he is able to share, that he may not have for other carriers such as Alltel for example. Then there's people like my mom, that are totally clueless. She has a phone, because I bought her one. I picked the phone out, and I pay the bill. She has no idea how much that phone costs on a monthly basis, and if it didn't say Cingular on it she probably wouldn't know what her service provider is. All she knows is she has a phone that works. Don't bust on him because he shares what he knows.

    -Jay
     
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  29. Ellen

    Ellen Guest

    If commercials were to have anything to do with it then Cingular should have won hands down with their past Christmas Go Phone commercial where Santa tells the kid "you'll run the bill up kid" and then pushes him down the slide. :lmao: This one was far better than any Verizon or TMobile commercial that I can recall.
     
  30. Fire14

    Fire14 Easy,Cheap & Sleazy
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    I wish they did for me, then I wouldn't have to complain about the monthly fee I pay. :biggrin: bobolito just post's what he knows as for which carrier works around here and I have to agree with him that Cingular has very good coverage here in the NJ/NYC area and it is one of the reason's I would find it hard to leave for another carrier.

    I still say it all depends on which area you are in as to which carrier seems to work better for people.
    I notice Sprint & T-Mobile seem to be better on the west coast vs the east coast where Cingular & Verizon are better.

    I can see Sprint coming up in this area by the usage of my ic502, heck I was at Sandy Hook Sunday and the phone did hang onto a signal for most of the island, then I lost total service by the North beach until I got closer to the point & must have been picking up signals from Brooklyn & Staten Island.

    I didn't have a problem with my Cingular phone & am sure if the ic502 had 850CDMA ability I would have picked up a Verizon signal. I did notice I had No iDEN service almost the entire island.
     

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