Where's the local puke & choke?

Where's the local puke & choke?

Fast food retailer, MacDonald's, has teamed up with number 2 Japanese operator to launch an location-based store finder in Japan.

The service will transmit the information of MacDonald's store locations via the KDDI GPS-enabled network service - EZ-NAVI. The experimental period is scheduled to end March 2002 during which the service will be offered for free to owners of GPS handsets.

This is the largest GPS network experiment conducted in Japan, and the introduction of a major FMCG retailer will add credibility to the future of Location Based Services as a consumer offering. The service itself is restricted to the Tokyo area within the confines of the JR Yamate raiwaly line.

Currently users can located their nearest MacDonald's using the service from the GPS position of the handset. Additional features include the downloading of MacDonald's characters and wallpapers for the EZWeb handsets.

Above copied from: http://www.wirelessworldforum.com/w2fnews11464.html