VZW advertising - dumb question, but...

Its an LG. Isn't there any better reason to try and put the biggest spin on it as possible? People generally know that Motorola has quality products, but the LG advertising for their higher end offerings has always been slick. I guess they're just trying to boost their image.

-jay

 

LG is probably spending alot more money than Moto on marketing. They have been suffering from poor sales and Verizon picking up popular Motorola handsets isn't helping them.

I guess you would have to see the agreements, but I'll bet the manufacturers are responsible for a very large percentage of marketing costs for thier handsets.

 

I would tend to agree, although I'm sure when it comes to media spots I think it's probably half half since verizon is pushing it's service too. Thing is anybody else see how much more advertising VZW is doing compared to Cingular/Sprint/etc

 

from RCR:

CIBC: Sales of LG’s Chocolate ‘somewhat disappointing’
By Phil Carson
Sep 5, 2006

NEW YORK—In a note to investors this week, CIBC World Markets analyst Ittai Kidron wrote that LG Electronics Co. Ltd.’s Chocolate phone has “challenged” the dominance of Motorola Inc.’s Razr, though actual sales of LG’s much-touted handset have been “somewhat disappointing.” Ultimately, according to Kidron, Motorola will meet its own sales targets for the United States market for the quarter.
Kidron wrote that Verizon Wireless has aggressively marketed the Chocolate while putting less marketing muscle behind the Razr, which has been on the market for about two years. The analyst wrote that shipments from LG to Verizon Wireless have been “on pace” at 400,000 to 500,000 units per month beginning in mid-August, although the actual retail sales of the Chocolate were below expectations.