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Verizon Wireless Leads the Industry in Customer Loyalty

Discussion in 'Wireless News' started by Andy, Mar 9, 2005.

  1. Andy

    Andy Diamond Senior Member
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    Verizon Wireless Leads the Industry in Customer Loyalty
    Verizon Wireless’ Quarterly, Annual Churn Rates Lowest Among National Wireless Carriers



    Media Contact Info

    Tom Pica
    Thomas.Pica@VerizonWireless.com
    908-306-4385



    03/09/2005

    BEDMINSTER, NJ — Verizon Wireless, owner and operator of the nation’s most reliable wireless network, is also the nation’s wireless leader in customer loyalty. Based on customer retention and turnover rates announced publicly by the largest providers, Verizon Wireless in 2004 added more customers than any other U.S. wireless carrier-- a record 6.3 million -- while posting industry-low full-year and fourth-quarter churn rates – the percentage of customers who disconnect their service in a given period of time.

    According to the most recent earnings announcements issued by the nation’s largest wireless carriers, churn rates were as follows:

    Q4 2004 Churn Rate
    Verizon Wireless - 1.43%
    Carrier A - 1.5%
    Carrier B - 2.6%
    Carrier C - 2.7%
    Carrier D - 3.1%

    2004 Churn Rate
    Verizon Wireless - 1.5%
    Carrier A - 1.6%
    Carrier B - 2.7%
    Carrier C - 2.6%
    Carrier D - 3.0%

    “Customer satisfaction starts with customers' ability to make and receive calls, and nearly two out of three new customers tell us that network reliability and reputation are the most important reasons for choosing us as their wireless carrier,” said Lowell McAdam, executive vice president and chief operating officer for Verizon Wireless.

    Verizon Wireless is dedicated to delivering outstanding customer satisfaction by offering quality products and services on the nation’s most reliable network, and the industry’s best customer service – in-person, over the phone and online. The company has regularly invested more than $4 billion nationally each year since its inception – and more than $5 billion last year alone – to expand and upgrade its nationwide wireless network.

    For more information on Verizon Wireless, visit www.verizonwireless.com.

    EDITORS NOTE: Test Man Ride-Along Program for the News Media
    Verizon Wireless' ‘most reliable network’ claim is based on network studies performed by real-life test men and test women who drive specially-equipped test vehicles and simultaneously test the Verizon Wireless network as well as the networks of as many as seven other wireless providers, using a mobile laptop computer to generate phonically diverse "conversations." If you are interested in setting up an interview or ride-along test drive with your locally-based Verizon Wireless test man or woman, please contact Tom Pica at 908-306-4385.

    About Verizon Wireless
    Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 43.8 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
     
  2. agentHibby

    agentHibby Iowa Cellular Guru
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    True now.
    Will this be true 2 years from now?? :hmm: :headscrat
     
  3. Andy

    Andy Diamond Senior Member
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    We shall see...do you think the new Cingular will have that much power on Verizon customers leaving?
     
  4. agentHibby

    agentHibby Iowa Cellular Guru
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    Only thing I see from VZW how are thinking about Cingular is rollover and GSM phone selection. many phones do look better, but according to my roomate he says the software for Verizon LG-6100 is tons better than any AT&T phone he ever had in his 5 years with them. (that is his own opinon)

    My roomates tells many people at work with VZW thinking about going to Cingular Blue his experince with them and Verizon.
    There are some coverage areas are better with the new Cingular, but still Verizon AC still have the upper hand alot of areas across the country.

    I am not saying that Cingular could take Verizon #1 here it could be T-mobile or even Sprint/Nextel.
     
  5. M in LA

    M in LA Mobile 28 Years Plus
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    Why wouldn't it be? The same could be said two years ago, they are still doing well. My phones work everywhere I need them to. After 11 years of service with Verizon (AirTouch/Pac Tel Cellular), I can't complain. They are, by no means, perfect but the fact that I also have Cingular and T-Mobile, and can compare my experiences, Verizon beat those two hands down. I recently had a situation where Cingular and T-Mo had no service where Verizon had full service. I have yet to experience a "no service" issue with Verizon.
     
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  6. Andy

    Andy Diamond Senior Member
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    You are saying that Sprint will overtake here in Utah?? If so, na-huh, not gonna happen. Verizon leads Utah hands down and will continue to do so, unless their network deteriorates. Cingular seems to have voice quality issues and some capacity issues, both TDMA and GSM, which is weird since they have more than enough towers.
     
  7. bobolito

    bobolito Diamond Senior Member
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    Anyone wants to take a guess as to who is Carrier A, B, C and D?

    Here are my guesses without even researching it. ;)

    Q4 2004 Churn Rate
    Verizon Wireless - 1.43%
    Carrier A (Nextel) - 1.5%
    Carrier B (Cingular) - 2.6%
    Carrier C (Sprint) - 2.7%
    Carrier D (T-Mobile) - 3.1%

    2004 Churn Rate
    Verizon Wireless - 1.5%
    Carrier A (Nextel) - 1.6%
    Carrier B (Cingular) - 2.7%
    Carrier C (Sprint) - 2.6%
    Carrier D (T-Mobile) - 3.0%

    In my opinion, I would be surprised if Cingular maintains the lead. The reasoning behind this comes clear when you examine the facts and realize Cingular is basically swimming upstream:

    - They have two GSM networks to integrate: Cingular & AT&T wireless.
    - They have billing systems to integrate. Cingular is still broken up into markets.
    - They have to migrate people off AT&T billing systems while maintaining load balancing on both networks.
    - Let's not forget about those still using TDMA. They have to migrate those people too.
    - They still have to merge many other AT&T Wireless operations such as customer care, data operations, business services, etc. and phase out existing AT&T Wireless inventory, etc.
    - Against all these odds, they must race for 3G agains the clock just like any other carrier and still manage to stay within budget.
    - Successfully overcome any problems they encounter during this tough transition so that they can maintain 49 million customers happy and lower their churn.

    If they come out out of this one successfully they will have my hats off.

    Verizon does not have to do any of this to stay competitive, not to mention they are using a technology that is easier to upgrade to 3G at a lesser cost. Plus Verizon already has their reputation established, so they need to do virtually nothing to keep on adding customers. Cingular, on the other hand has to push the market to make sales because they still have to build a reputation. Because of churn, Cingular has to sell much more than Verizon to be able to come close to Verizon's quarterly net additions. The question is can Cingular continue to sell that much for the forseeable future?
     
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    #7 bobolito, Mar 9, 2005
    Last edited: Mar 9, 2005
  8. Andy

    Andy Diamond Senior Member
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    You are right, bobo, just don't know about the Sprint and Cingular one, but I'm sure you're right on :)
     
  9. Fathead

    Fathead In the Industry
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    Bobo is correct. The only ? in verizon's near future is lack of spectrum in certain markets.
     
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  10. jones

    jones Silver Senior Member
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    What a Big LEAD (DEPENDS ON HOW U LOOK AT IT)
    in Churn Rate against Nextel
    1.5% - 1.435 (Nextel) = 0.07%
    Nextel must be really worried.
    T-Mobile says it does Not care unless their
    customer goes below 15 million.
     
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  11. azcellphonejunkie

    azcellphonejunkie The Cell Phone Junkie
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    Go to the Grand Canyon, you'll get red-lighted there... :)
     
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  12. azcellphonejunkie

    azcellphonejunkie The Cell Phone Junkie
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    My Guesses:
    Q4 2004 Churn Rate
    Verizon Wireless - 1.43%
    Carrier A (Nextel) - 1.5%
    Carrier B (T-Mobile) - 2.6%
    Carrier C (Sprint) - 2.7%
    Carrier D (Cingular) - 3.1%

    2004 Churn Rate
    Verizon Wireless - 1.5%
    Carrier A (Nextel) - 1.6%
    Carrier B (T-Mobile) - 2.7%
    Carrier C (Sprint) - 2.6%
    Carrier D (Cingular) - 3.0%

    Based on no real information, just guesses...
     
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  13. jones

    jones Silver Senior Member
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    POCONOS in PA
    has lots of NO SERVICE for VZW
     
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  14. wgray8231

    wgray8231 I don't work here.
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    Do we really need to start listing places that get "no service" for carriers? I thought that was what the coverage maps were for.

    I guess I'm gonna have to guess, too. Without going back to look at the data....

    2004
    VZW
    Nextel
    Sprint
    Cingular
    TMO

    Q4 2004
    VZW
    Nextel
    Cingular
    Sprint
    TMO

    Who's going to check our answers?
     
  15. Steve B

    Steve B Bronze Senior Member
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    Really though, why do they list Carrier A, B, C etc... that is really irriating.
     
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  16. M in LA

    M in LA Mobile 28 Years Plus
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    Considering I have no plans on going to the Grand Canyon, it makes no difference to me. I know there will be and are spots where Verizon has no coverage. As I said I have not experienced any lack of service from them yet. I have experienced a lack of service from Cingular and T-Mobile within 5 miles of where I live. Verizon in that area is at full strength. So at the moment I trust Verizon more than the other two. To each his own.
     
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  17. azcellphonejunkie

    azcellphonejunkie The Cell Phone Junkie
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    Exactly! Sorry to give you a hard time about it. I know Verizon has superb coverage in most places.
     
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  18. Matt

    Matt Twin girls!
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    It's bigger than you think. (0.065% * 12) = 0.78% of the customer base on an annual rate. At 16.3M customers, that's over 127,000 difference in churn.

    T-Mobile certainly cares. They came out with some big incentives to their retail employess to help reduce churn.
     
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  19. Moosiebear

    Moosiebear New Member

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    Here is the answer:
    Q4 2004
    VZ 1.43
    Nextel 1.5
    Cing 2.6
    Sprint 2.7
    T-Mo 3.1

    2004
    Vz 1.5
    Nextel 1.6
    Cing 2.7
    Sprint 2.6
    T-Mo 3.0
     
  20. jones

    jones Silver Senior Member
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    VZW may have the Lowest Percentage Churn
    But CINGULAR is Signing Up More New Customers
    than VZW.
    So these are Numbers Game:
    New Customers - Lost Customers = Gained Customers

    Gained Customers + Existing Customers = Total Customers
    in CINGULAR'S Case it's now in the 49 Million
     
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  21. wgray8231

    wgray8231 I don't work here.
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    Do you have access to these numbers or are you just basing this off Q4 2004 with all its new merger hype?
     
  22. jones

    jones Silver Senior Member
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    The article about this requires subscription
    so i can't post it there.
     
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  23. bobolito

    bobolito Diamond Senior Member
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    So I was right all along! ;) :D
     
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  24. Andy

    Andy Diamond Senior Member
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    We shall see what happens. I've personally seen a lot of people switch from T-Mobile to Cingular, but those are people that want GSM phones(the cool looking phones and stuff), but I'm sure sooner or later VZW will beat them again, and even if VZW stays number two, being a more 'stable' carrier is better, IMO, than being a carrier with almost double the churn.
     
  25. jones

    jones Silver Senior Member
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    The U.S Market has room for 3-4 National Carriers
    those in the top 3 will be profitable
    the 4th will depend on the
    number of customers.

    In the end it's all about profitability.
     
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  26. Andy

    Andy Diamond Senior Member
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    Well, most of those carriers are still in the black, are they not?
     
  27. Fire14

    Fire14 Easy,Cheap & Sleazy
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    Per there 4th Qtr #'s maybe true, But as bobilitto so well stated they will be having a big battle with this.
    Also until we see numbers that show full quaters once no one can sign up as a Blue customer, then you will see how they are able to keep signing on new customers & if they can lower there churn rate.
    And Cingular is actually in the 48 Million customer range, they didn't make 49 Million yet.
     
  28. roamer1

    roamer1 In Memoriam
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    In general that's true, but VZW's reputation for good coverage is causing so many customers to come in that some regions are getting overloaded before VZW can get more capacity running in their existing spectrum (Atlanta) and others are about to hit a brick wall spectrum-wise (NYC), and this is causing churn in these areas to increase somewhat. VZW's heavy-handedness compared to other carriers (the V710/Bluetooth debacle, inconsistent policies re: tethering, general inflexibility, etc.) isn't making them any friends, either...

    I do see Cingular having more and more issues with churn related to the AWS acquisition (I think we've only seen the tip of the iceberg) and with TDMA customers being forced to GSM in regions with poor GSM coverage. (It's hard to imagine not seeing Cingular have significant churn from irritated TDMA customers in areas with relatively little GSM like east Tennessee, central Georgia, Phoenix, etc. -- heck, the few people I know on Cingular in these areas are starting to leave...)

    I am curious as to why TMO's churn is higher than SPCS, especially given TMO being more or less the price leader. I assume that coverage has something to do with it, but I've found TMO's coverage to be more reliable than SPCS for the most part. (There are certainly exceptions, such as northern NJ) I've also heard that Vision and (oddly enough) ASL/Clear Pay seems to help keep SPCS customers from leaving, while TMO's Smart Access is actually causing customers to leave, not because of bad debt/nonpays but because of the extremely limited choice of plans SA customers can choose from (many SA customers "grow out" of the plans and are stuck either paying huge overages or leaving; not surprisingly, most do the latter. SPCS, Nextel, and other carriers with ASL programs do not restrict the plans available with those programs like TMO does.)

    -SC
     
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  29. Fire14

    Fire14 Easy,Cheap & Sleazy
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    I haven't heard of too many people being forced from TDMA to GSM yet, Unless the person want's a new phone or plan, then they get stuck having to migrate to a GSM plan. Hopefully Cingular will work on building out these poor coverage area's to prevent alot more churn, But I can see it happening as you say.
    As for T-Mobile, I guess people want better plans & can't get them from T-Mobile or better coverage, which could be an issue depending on where people live.
    For any & all carriers, they need to have the coverage & capacity before being so aggressive, but we know that's not how they will work but we all know Verizon, Cingular & Sprint are working on building out there networks & hopefully they will do it faster so we all get the coverage we want & need.
     

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