All those GIN apps are third party developments....If I had the time, and the programming knowledge and patience i'd be hacking away at putting together some BREW and JM2E applications. Ton's of money in that< The carriers get their percentage of the service, but I imagine the developer gets a pretty high percentage of the revenue.
Wirelessly posted (BlackBerry7510/3.7.2 UP.Browser/5.0.3.3 UP.Link/4.2.3.5h) Nextel has had a similar service for about 3 years now, its called Address Book.
Re: Verizon Is Brilliant! (he thought sarcastically) Oh, well, I guess Verizon wasn't as brilliant as I thought. Even so, it was a good idea, even if the excecution wasn't that great.