Well I was being a bit broad with that statement. A rip off is in the eye of the beholder. PPU to some is a deal while others find it a scam. It all depends on how valuable you find the service and how often you plan on utilizing it.
In our economy, what a product costs the vendors has a low impact on the final cost to the consumer. It's part of the equation, but perceived value goes a lot further.
true.........but if you wanna talk about being ripped off...........every consumer is probably ripped off daily if you think about it