Welcome to Our WirelessAdvisor Community!

You are viewing our forums as a GUEST. Please join us so you can post and view all the pictures.
Registration is easy, fast and FREE!

Sprint/Nextel New Ad campain "Powers Up"

Discussion in 'Sprint Forum' started by Fire14, Aug 18, 2006.

  1. Fire14

    Fire14 Easy,Cheap & Sleazy
    Senior Member

    Joined:
    Sep 27, 2002
    Messages:
    8,446
    Cell Tower Picture Gallery:
    293
    Likes Received:
    2
    Location:
    Union County NJ
    My Phone:
    EnV
    Wireless Provider(s):
    Verizon
    Sprint Nextel ‘powers up’ new ad campaign

    RESTON, Va.—Sprint Nextel Corp. is launching a new advertising campaign focused on the quality and capabilities of its network.
    The new tagline for the carrier’s ads will be: “Sprint. Power Up.” The nation’s third-largest carrier is starting internal employee campaigns and new advertising “as part of a larger strategic move to bring together a positioning that empowers customers to do more,” the company said in a statement.

    "We are holding lighting in a jar … with our evolved positioning, we’re opening that jar, putting the power of that lightning bolt in the hands of the customer and waking up the rest of the industry,” said Mark Schweitzer, Sprint Nextel’s chief marketing officer, in a company statement.

    Ovum analyst Roger Entner noted that Sprint Nextel’s advertising message hasn’t been as focused as those of its biggest competitors, and that its “most powerful network” claims don’t necessarily send a clear message to consumers—unlike claims of reliability or value.

    “One of the most important things for Sprint is to finally agree on one marketing message,” Entner said, adding that the carrier needs to “pick something, anything, and stick with it for awhile.”

    Cingular Wireless L.L.C. has recently made a big push emphasizing the quality of its network, and Verizon Wireless has stuck by the “It’s the Network” message. T-Mobile USA Inc. continues to position itself as the value option among national carriers with its “Get More” advertising.

    After reporting dismal second quarter results, Sprint Nextel recently tweaked its price plans, making overage more expensive and slightly changing the number of minutes included in its plans in an effort to push customers toward higher-value monthly plans. The move brought Sprint’s Fair & Flexible plans in line with offerings by Verizon Wireless and Cingular; however, Sprint begins its off-peak calling at 7 p.m., versus the other two carriers’ start-time of 9 p.m.

    http://www.rcrnews.com/news.cms?newsId=27111
     
  2. M in LA

    M in LA Mobile 28 Years Plus
    Super Moderator Senior Member

    Joined:
    Sep 24, 2004
    Messages:
    8,053
    Likes Received:
    347
    Location:
    Los Angeles, CA
    My Phone:
    iPhone 13 Pro Max, XS Max
    Wireless Provider(s):
    Verizon (since 1994)
    You've got to be kidding me!!:rolleyes: How delusional can this executive be??

    It's funny that Sprint is "waking" up the industry when they are asleep at the wheel.:thumbsdow
     
    Stop hovering to collapse... Click to collapse... Hover to expand... Click to expand...
  3. larry

    larry Sprint loyalist and former mod
    Senior Member

    Joined:
    Oct 2, 2001
    Messages:
    13,719
    Cell Tower Picture Gallery:
    165
    Likes Received:
    46
    Location:
    Orange County, CA
    My Phone:
    Galaxy S8
    Wireless Provider(s):
    Sprint
    Bring back the Sprint guy! ;)
     

    Attached Files:

  4. Fire14

    Fire14 Easy,Cheap & Sleazy
    Senior Member

    Joined:
    Sep 27, 2002
    Messages:
    8,446
    Cell Tower Picture Gallery:
    293
    Likes Received:
    2
    Location:
    Union County NJ
    My Phone:
    EnV
    Wireless Provider(s):
    Verizon

    Maybe they can bring him back carrying a jar of Lightning. :p
     

Share This Page

Copyright 1997-2022 Wireless Advisor™, LLC. All rights reserved. All registered and unregistered trademarks are the property of their respective holders.
WirelessAdvisor.com is not associated by ownership or membership with any cellular, PCS or wireless service provider companies and is not meant to be an endorsement of any company or service. Some links on these pages may be paid advertising or paid affiliate programs.

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice