Sprint customer satisfaction keeps dropping Customer ratings are significantly behind all competitors By Brad Reed , Network World , 05/20/2008 Sprint’s customer satisfaction rating plummeted by more than 8% in the first quarter of 2008, according to the latest American Customer Satisfaction Index, published today. The ACSI, which is published quarterly by the University of Michigan’s Ross School of Business, finds that Sprint’s wireless service customer satisfaction ratings have fallen to an all-time low score of 56 on a 100-point scale. Sprint’s rating in the ACSI places it significantly behind the ratings of major competitors Verizon, AT&T and T-Mobile, all of which scored 71 or higher in the survey. ACSI founder Claes Fornell says that the drop in rankings is yet another sign of trouble for Sprint, which currently stands as the third-largest wireless carrier in the United States with more than 52 million wireless subscribers. “Business is unsustainable in a competitive marketplace when customer satisfaction scores are as low as Sprint Nextel’s,” says Fornell. Overall, the ACSI creates customer satisfaction indexes for 10 economic sectors consisting of more than 200 companies. Each company’s ACSI is based on a sample of at least 250 customer interviews, and the ASCI conducts more than 65,000 customer interviews each year. Sprint’s score of 56 on the ASCI is the lowest reported for any wireless carrier since the ACSI started surveying wireless voice customers in 2004. Sprint has made improving customer service a key goal of its turnaround plan. Over the past couple of years, the company has been stricken by major customer losses in its wireless services, and the company this week reported that it had shed nearly 1.1 customers in the first quarter of 2008 alone. Sprint was also stung by Qwest’s announcement earlier this month that it had selected Verizon Wireless as its new official wireless carrier, with Sprint’s current agreement with Qwest set to expire in February 2009. In addition to reporting on customer satisfaction for wireless carriers, the ACSI surveyed customers of all major U.S. wireline providers. In that portion of the survey, AT&T came out on top with a score of 75, followed by Cox Communications at 74. Comcast came in last place in the wireline survey with a score of 69, which is still far ahead of the poor ratings customers gave to Sprint’s wireless service. Sprint customer satisfaction keeps dropping - Network World
With all of the negative news reports about Sprint lately, this doesn't come as a surprise, but it would be nice if the media would let Sprint make an attempt to fix things instead of fixating on EVERY little thing they do wrong. I have no beef with Sprint since I've never had them, but this constant anti-Sprint sentiment is getting old really fast. We know they're having problems already.
well i just got a sprint phone, since they stuck up a tower near my house. what i hated about sprint was lack of decent phones and spotty coverage and sprint always trying to steal your money. i got stuck with a sanyo scp-3200, they wont let me use my old verizon phone because "its not a sprint phone" well its still better than nothing i miss verizon analog
Yeah this is the nature of CDMA. Although sometimes you can makes CDMA phones work with other CDMA carriers. You know though it would not have worked anyways Verizon and Sprint phones are on different platforms as far as Verizon uses Brew and Sprint uses Java. Just wondering why didnt you get Verizon do they not have CDMA there?
Yeah each CDMA carrier designs their phones software a little differently and so they are not compatible between each other. Even if the CDMA carriers would allow for inter-carrier handset use there would still be a need to re-flash firmware and PRL's and that's a lot of trouble to go through.
You'd think that after having this reputation for sh*tty customer service for a while they would eventually do someting about it........ Down goes the SS Sprint.
im with you Mike. Im growing tired of bashing Sprint. it almost seems like a waste of discussion and news. if they get better or not, im not concerned either, but lets just move on already. Hopefully the media will realize the same.
It seems to be endless. Every day there are different news reports on Sprint, whether it's a service issue, customer loss, bad customer service, or something else, most of it is redundant. Enough already...
well i was using a phone that predated v-cast and power vision. i just wanted it to work for voice only, all they have to do is reprogram the nam and add the esn to there database. i even saw the reprograming cable for my old phone on there table. technally there is cdma on the coverage map of verizon, but im at the bottom of a 300ft hill! there just happens to be a sprint tower closer to my house.
until the big wigs at sprint get the hint and actually do somethingabout it. All this talk from dan Hesse about improving sprint is just that...talk. Dan Hesse was brought in to take sprint nextel back to its core business. And that's CDMA cell service, sorry nextel users. But selling nextel was one of the reasons dan was hired for.
So you don't think there have already been some improvements done by Hesse? I sure do but the problem is there's so much negative perception out there that any positive changes being made will go unnoticed for a while.
Larry-I think this would be a good time to say what Hesse has done! So we can use this for a reference.
Improved customer service by making changes in policies that help resolve problems faster. Already there's a lot fewer "Sprint customer service sucks" threads on all of the forums.
Taking bad press out of the equation. What is the next largest reason people are leaving Sprint in record numbers?? I would just like to see other "core" reasons.
I'm betting the changes Hesse is making will take some time to show true effects. Sprint had a couple of years to let ship sink before directives were put in place to deal with the problems.
Whether asked for or not this is my opinion on Sprint and why they are in the position they are in right now. I think the lack of integration really is a huge problem. I mean I think if they want to get things really together Customer Service needs to be able to multitask instead of small single departments. Someone calls and asks for something and at times you are transfered 4 times to get something taken care of. True things might be a tad better but still this happens way to often. I understand there are still 2 billing systems and that may limit CSR;s but they should be able to access both. Also they from what I read are still giving away the farm they cant do this cause if something is given then later taken away people will be upset and leave. True they might not be profitable but isn't word of mouth profitable?? Anyways these are just my thoughts take them or leave them. I understand things take time but I really hope they dont take much longer cause honestly things are getting pretty bad. I just go by the numbers and what I see. But in the long run of things if a company works for somone and they don't have problems then there is really nothing to worry about.
See I can really never see that being the problem unless M2M is the reason with Sprints roaming you should not really have any issues.
That might be the case in some areas but it is a very small problem overall for Sprint. Sprint's CDMA network is performing at it's all time best levels right now and with the added roaming agreements they have just as much coverage or more than anyone else. Capacity is also a strong point for Sprint. With the recent loss of customers the network is getting less use and as a result plenty of capacity to go around which helps both voice and data.
I cannot agree with that Sprint is doing it's best... JD Power believes than can do better, but they wont. Sprint could make some very simple tower upgrades such as raising their array, tweeking some rulal towers, and adding a side by side CDMA backup unit for times in major metro areas that capacity gets maxed out so callers wont hear " We ar sorry but all circuits are busy, please try your call again " If they made some simple & inexpensive enhancements along with adding roaming agreements they would regain a vast majority of there lost customers.... They have the ability, but do they have the brains ? We will see....