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Smartphone Marketshare report by comScore

Discussion in 'Wireless News' started by JFB, Mar 23, 2016.

  1. JFB

    JFB Gold Senior Member
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    A press release from comScore:

    comScore Reports January 2016 U.S. Smartphone Subscriber Market Share

    Facebook Messenger Continues to Grow its Audience, Nearing 2/3rds Penetration of Smartphone App Users

    RESTON, VA, March 4, 2016 – comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® andMobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2016. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.8 percent platform market share. Facebook ranked as the top individual smartphone app.

    Smartphone OEM Market Share
    198.5 million people in the U.S. owned smartphones (79.1 percent mobile market penetration) during the three months ending in January. Apple ranked as the top OEM with 43.6 percent of U.S. smartphone subscribers (up 0.3 percentage points from October). Samsung ranked second with 28.5 percent market share (up 0.6 percentage points), followed by LG with 9.6 percent, Motorola with 5 percent and HTC with 3.2 percent.

    January 2016 U.S. Smartphone Subscriber Market Share.png

    Smartphone Platform Market Share
    Android ranked as the top smartphone platform in January with 52.8 percent market share, followed by Apple with 43.6 percent (up 0.3 percentage points from October), Microsoft with 2.7 percent and BlackBerry with 0.8 percent.

    2016-03-23 16_52_35-Get Started.png

    Top Smartphone Apps
    Facebook ranked as the top smartphone app, reaching 78.4 percent of the app audience, followed by Facebook Messenger (64.1 percent), YouTube (61.1 percent) and Google Play (51 percent).

    2016-03-23 16_52_50-Get Started.png

    *“Apple Music,” as it appears in comScore’s monthly reporting since July, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.

    For more information: REQUEST A DEMO OF MOBILE METRIX or REQUEST A DEMO OF MOBILENS

    About Mobile Metrix
    comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

    About MobiLens
    comScore MobiLens is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens connects data about consumers’ mobile content consumption with their purchase-intents, interests and device satisfaction. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

    About comScore
    comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit www.comscore.com.
     
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    #1 JFB, Mar 23, 2016
    Last edited: Mar 23, 2016
    palandri likes this.
  2. KevinJames

    KevinJames WA's 1st retired mod
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    @JFB: Watch out, now. Some "fly" may accuse you of cherry picking your stats. :cautious:;):confused:
     
  3. viewfly

    viewfly Mobile RF Advisor
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    Nope he didn't cherry pick. Gave the straight facts, just the facts, without any spin.


    Sent from my iPhone using Tapatalk
     
    JFB likes this.

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