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RIM Shoots for the Consumers

Discussion in 'Wireless News' started by charlyee, Sep 15, 2008.

  1. charlyee

    charlyee Ultimate Insanity
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    RIM Shoots for the Consumers
    By Monica Alleven
    WirelessWeek - September 12, 2008



    SAN FRANCISCO—So you think Apple’s got apps? Research In Motion (RIM) rolled out a few more of its own yesterday, and RIM co-CEO Jim Balsillie was nothing short of bullish on the smartphone market.

    Balsillie, a keynote speaker on Day 2 of the CTIA I.T. & Entertainment convention, said the highly anticipated Bold will roll out in early October. “We’re hopeful,” he said, presumably referring to the carrier certification process with AT&T.

    No stranger to competition, Balsillie said RIM is not seeing any signs of the smartphone market slowing down. He’s been in the wireless data industry for 20 years and lived through the times when pagers were cool and wireless data wasn’t. He also humorously recalled how it “took 10 years” to shake the pager label after positioning the BlackBerry as an interactive pager.

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  2. SteveW

    SteveW Battery mgmt is my life
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    Re: RIM Shoots for the Consumers - very punny

    Took me a while to get the copywriter's pun in the article title (where do they find these people?) . I think it's a reference to a "rimshot" (also, "rim shot"), a term from drumming. A rimshot is that quick drum and cymbal sound that drummers make to emphasize some joke or performance on variety shows. Technically, the rimshot is jut the drum part, where the stick is made to hit the rim and the drum skin at the same time. The rimshot/cymbal combo is properly called a "sting".



    SW
     
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  3. charlyee

    charlyee Ultimate Insanity
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    Re: RIM Shoots for the Consumers - very punny

    Here I thought "Rim Shot" meant the the ball hit the rim of the hoop and didn't make a basket. :lmao:

    As always, you were right ofcourse. Here is the Wikipedia explaination.
     
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