BGR reports that Research in Motion is planning to bring its BlackBerry Messenger (BBM) system to the iOS and Android platforms, expanding the instant messaging system that has been a key feature of the BlackBerry operating system for many years. According to our sources, RIM has not yet finalized details surrounding timing or pricing, but we have heard that the company might make the software free to all users. We're also told strategy is still being developed, however, and RIM may end up charging users a one-time fee or even a recurring fee for access to its BBM service on third-party platforms. According to the report, Research in Motion would likely offer a "stripped down" version of BBM to iOS and Android users, allowing them to share text but not photos, locations, and other data included on the BlackBerry version. The company is also reportedly targeting a launch on Android first, with iOS coming a bit further down the road. It might seem a bit strange for RIM to want to bring the software that is responsible for keeping BlackBerry devices in the hands of countless potential defectors, but in the big picture, we think it could make sense. The company is getting very frustrated with applications like WhatsApp and Kik offering third-party experiences based on a concept RIM invented, and RIM apparently wants to own the space. source1 source 2
It's good to see RIM finally expanding the availability of their services on different platforms. I used to be a BlackBerry fan, used BBM to chat with a friend overseas. I would only get this if it were free, otherwise I prefer just SMS or MMS, it's non-proprietary and everyone can receive them nowadays (mostly).