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Press releases, do they make an impact?

Discussion in 'Wireless News' started by DandyDon, Dec 17, 2004.

  1. DandyDon

    DandyDon Senior Member
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    So I read the wireless papers and magazines. I always wondered why Verizon seemed to be in the news so much. There seems to be a story, a headline, most of the time the story is of minimal importance or interest involving VZW. I did a quick comparison and glanced at the press releases issued by the national providers.

    This week, just this week alone, I would think Sprint and Nextel to have the most, not the case:

    VZW: 17 Press Releases
    Sprint: 5 Press Releases
    Nextel: 5 Press Releases
    Cingular: 2 Press Releases
    T-Mobile: 0, last 1 on 12/8

    Just wondering if there is a marketing sense in publishing so many. Do we need a Press Release to announce we put up 1 cell site? Does this work and help sales?

    I was surprised, wondering if anyone can make sense of why it's just VZW tooting their horn so frequently and if helps them shape the opinion/attitude of a wireless customer. There must be something to it, and if so why don't other providers do so? Just curious.

    BTW, This just in:

     
  2. larry

    larry Sprint loyalist and former mod
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    Yep Verizon sure puts out tons of releases. *shrug*
     
  3. Matt

    Matt Twin girls!
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    It can help if it generates coverage in the local TV a/o print media. On a national scale it doesn't matter. But if that PR is converted into a short newspaper story, people may make their decisions based on that...
     
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  4. GoodmanR

    GoodmanR Silver Senior Member
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    I really doubt it generates any local coverage. Nobody besides us cares...
     
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  5. Fire14

    Fire14 Easy,Cheap & Sleazy
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    I agree that it really only matters to people that have an interest in the field vs the common person, but by them doing a lot of press release's it's free advertising for the carrier & put's there name in the public's minds even more then normal advertising & helps people think about that carrier when looking for a phone & service.
     
  6. M in LA

    M in LA Mobile 28 Years Plus
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    Unless you are a Verizon Wireless customer, probably not. There are some people who may be interested in them.
     
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  7. Scrumhalf

    Scrumhalf Bronze Senior Member
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    Press releases are targeted more towards the investment community than towards the casual end user. It may be Verizon's strategy to try to drown out the chatter about the Sprint-Nextel merger with a bunch of news of their own to kinda stay in the radar of the analysts and investment muckety-mucks.
     
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  8. bobolito

    bobolito Diamond Senior Member
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    It's called marketing.
     
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  9. ehcruzan

    ehcruzan Bronze Senior Member
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    On my customized Yahoo news page (telecom related companies for the most part), I see more Cingular press releases than any other, however their press releases are usually about the addition of several new cell sites, not just one.
     
  10. jones

    jones Silver Senior Member
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    VZW's Joe Isuzu of Wireless
    "can u hear me now guy"
    can now run for President.
     
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