The following is quoted from a Wireless.NewsFactor article. Link to rest of article at bottom of this post. Wireless companies have shied away from aggressively promoting their offerings. Prepaid customers tend to draw lower revenue and have higher turnover than regular wireless users. And the per-minute rates are as high as 50 cents per minute, restricting many users. "Prepaid is not an affordable solution," said Chip Novick, vice president of consumer marketing for Sprint PCS. "Folks who have less-than-perfect credit generally don't have a lot of discretionary income, and as a result they're trying to stretch every dollar." Hook 'Em Young "A big part of the focus is on the 16- to 24-year-old age group, which has a special affinity for their phones," said Barry Yancey, director of retail for Verizon Wireless. "It's a pretty simple program to get set up." Carriers hope the prepaid wireless plans will help them grab the youth market and transform them into post-paid wireless users. "It's a good way to get them started using wireless and build their brand loyalty and preferences early on," said Leigh Anne Crow, regional vice president of marketing for Cingular Wireless. complete story at: http://wireless.newsfactor.com/perl/story/15175.html ______ Why does the phrase "hook 'em" bother me? And--Aren't the wireless firms just deceiving themselves with this "brand loyalty" mantra of theirs. Just a brief glance at WirelessAdvisor tells me that people are ready and willing to try change even when their provider has been good.