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Poll shows Consumers willing to accept advertising on their phones

Discussion in 'Wireless News' started by Fire14, Oct 3, 2006.

  1. Fire14

    Fire14 Easy,Cheap & Sleazy
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    Users Accepting of Adverts on Mobile Phones

    Enpocket has published the findings from a report into consumer acceptance of mobile advertising, conducted by Harris Interactive. Mobile advertising enables brands to serve clickable display ads to mobile Internet sites and alongside mobile editorial and content.

    The Consumer Mobile Advertising report, conducted with more than 1,200 mobile Internet users across the US, Europe and India, reveals that consumers are far more accepting of mobile advertising when it is made relevant. The research shows that targeted mobile advertising is 50 percent more acceptable to mobile Internet users than untargeted ads. 78 percent said they would be happy to receive mobile advertising that is tailored to their interests. Of those, 64 percent would be willing to provide personal details to be analyzed to improve relevance of targeted ads. In addition, 58 percent of respondents would prefer banner ads displayed on mobile Internet pages to mobile marketing text messages.

    "Consumers are ready for mobile advertising but with an important caveat: ads must be targeted. Operators have the demographic, transactional and behavioral data necessary to deliver marketing and advertising that meets the consumer need for relevant advertising on this most personal of devices. Forward thinking operators, publishers and brand advertisers are realizing that this is a key requirement to long-term success in the medium," said Mike Baker, CEO, Enpocket.

    The report also shows that mobile operators can reduce churn and increase average revenue per user (ARPU) if they leverage consumer data to personalize content merchandising and promotion. 57 percent of respondents said that they would be more willing to continue their service if their carrier personalized services and products to their needs. 42 percent said they would be more likely to buy more mobile content if they received personalized recommendations.


    www.cellular-news.com/story/19661.php
     
    #1 Fire14, Oct 3, 2006
  2. Yankees368

    Yankees368 Compulsive Signal Checker
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    Woah woah woah. I disagree. I do not want any ads on my phone. Forget that!
     
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    #2 Yankees368, Oct 3, 2006
  3. SteveW

    SteveW Battery mgmt is my life
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    It all depends on how you ask the question. First of all, I don't think most people realize that to get ads targeted to their "needs", they have to give up privacy. The more you tell companies about yourself, the more targeting they can do, and the more valuable you are.

    When the pollsters included a bit about that in their question, many fewer people said yes. According to my calculator, 64% of 78% is 50%, which is a lot lower than the impression left by the article. When people actually experience ads on their phone, I'll bet that number goes lower still.

    My feeling is that wireless service is something I pay for. Therefore, I should have the option of it being advertising free. If they want to send me ads, they should pay me!
     
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    #3 SteveW, Oct 3, 2006
  4. QLR

    QLR RIP Note!
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    I'd be willing to get ads onto my phone if I can get a discount off my service:) Otherwise, no ads please. Virgin Mobile has some thing called Sugar Mama. This service allows customers to view ads, do surveys, etc in exchange for free minutes.
     
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    #4 QLR, Oct 3, 2006
  5. Etorres777

    Etorres777 Life is good for now..
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    I'd cancel on the spot. I pay a good amount every month and I'm on contract, I REFUSE to have any advertisement on my phone.
     
    #5 Etorres777, Oct 3, 2006
  6. Yugopro

    Yugopro Senior Member
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    I believe if you check European prepaid services, there is a service that gives you about 20-30% more airtime if you listen to a 20 second advert before you are connected to your outgoing call. Maybe more than one.
     
    #6 Yugopro, Oct 3, 2006
  7. Fire14

    Fire14 Easy,Cheap & Sleazy
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    Unless they offer the phone for free & I don't have to give up any privacy for it (which is impossible as SteveW stated) I might consider it, maybe for my daughters.
    Otherwise, I don't want no stinking ad's on my phone.
     
    #7 Fire14, Oct 4, 2006
  8. Jay2TheRescue

    Jay2TheRescue Resident Spamslayer
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    Not me. I would absolutely loathe ads on my phone. As it is now I pay a lot of money for my wireless service. I currently am paying almost $90/mo for my familytalk plan with unlimited internet on my personal line. Unless the ads are paying for free unlimited internet I would be very reluctant to even consider tolerating ads on the phone.

    -Jay
     
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    #8 Jay2TheRescue, Oct 4, 2006
  9. Fire14

    Fire14 Easy,Cheap & Sleazy
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    Because of the monthly bill, if you could limit it to certain phones & the online would be free, I might consider it for my daughters only. I do not like the idea though of advertising on phones & it can cause a dilema on cost vs ideals.
     
    #9 Fire14, Oct 5, 2006
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