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People don't want to pay for mobile video

Discussion in 'Wireless News' started by Fire14, Sep 11, 2006.

  1. Fire14

    Fire14 Easy,Cheap & Sleazy
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    Consumers Wont Pay For Mobile Video

    JupiterResearch has found that while consumers are interested in watching video on their cell phones, the majority of mobile subscribers are not willing to pay for it. According to a new JupiterResearch report, eleven percent of mobile phones will be video capable in 2006, but only one percent of mobile subscribers will pay for a subscription this year.

    Overall, twenty five percent of consumers are interested in watching video on their cell phones, with live TV topping the list of preferences.

    "This high level of interest demonstrates that there is market potential," said Julie Ask, Research Director at JupiterResearch. "Service providers will need to give consumers context for watching TV on a small screen in order to convert interest into paid subscriptions. Given current consumer resistance to paying, the most plausible business model for carriers to adopt is one that combines paid and ad-supported mobile video subscriptions."

    After live TV, consumers also express interest in watching full-length movies, short video clips and pre-recorded television shows on their cell phones.

    "Wireless carriers must leverage the uniqueness of the cell phone to deliver an experience that is personalized and customized for individuals," said David Schatsky, President of JupiterKagan. "Doing so will generate a video service worthy of paid subscriptions as well as advertiser attention."


    www.cellular-news.com/story/19221.php
     
    #1 Fire14, Sep 11, 2006
  2. QLR

    QLR RIP Note!
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    That described me to a tee... I tried the VCast service with VZW last month; the service has free and pay video clips. I viewed only the free ones (which I truly loved)... I liked the ABC soap opera clips and the comedies especially. But I wasnt willing to pay $15/month for it because I'm trying to keep my bill under $100.
     
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    #2 QLR, Sep 11, 2006
  3. cgd

    cgd Junior Member
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    I wouldn't pay for it. Like the consumers in the article, I don't want to watch TV on a small screen (same with surfing the internet). I'm middle-aged and don't need every fad that comes along, plus my financial priorities lie more with my son, such as saving for his college education, than anything else.

    This is in the same category as ipods to me, neat but not very useful to me. I do download music from itunes, just so I can pick what I want as opposed to buying an $18 CD where half of it's crap. I put it on a CD for my son and me to listen to in the car. But I don't own or even want an ipod.

    Most of the time I'm either driving, working (at neither place can I look at video on the phone), or at the house (where I have grown-up sized TV and computer screen for net surfing).
     
    #3 cgd, Sep 11, 2006
  4. rwsrichard

    rwsrichard Guest

    I would not pay for it. I would probably not use it, even if it was free.

    Just another thing for people to be doing so that they can cause more wrecks on the road. :eek:
     
    #4 rwsrichard, Sep 11, 2006
  5. walkguru

    walkguru Wireless Guru
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    i tried it on my 6682, last year but it was choppy. im now watching cv on my lg cu500, and i enjoy it. i only watch the free stuff, tho.
     
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    #5 walkguru, Sep 12, 2006
  6. SteveW

    SteveW Battery mgmt is my life
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    Ditto. And as walkguru and I have discussed, even the "free" video isn't really free - you are still paying for the data feed - $20/month for unlimited data on Cingular. Premium video is on top of that. When you add the two, you are really getting up there.
     
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    #6 SteveW, Sep 15, 2006
  7. TelcomJunkie

    TelcomJunkie Bad Handoff Investigator
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    Mobile video, I better start catching up and use text messaging. To me a cell phone is just that, a phone. I've got no interest in watching movies, listening to mp3's or checking my email through my phone. I certainly wouldn't pay extra for it monthly.
     
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    #7 TelcomJunkie, Sep 15, 2006
  8. walkguru

    walkguru Wireless Guru
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    Wirelessly posted (Walkguru's: LG-CU500 Obigo/WAP2.0 Profile/MIDP-2.0 Configuration/CLDC-1.1 UP.Link/6.3.0.0.0)

    Thats true, ive been paying 2 0 bucks a mo. For over a year. So free is not so free.
     
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    #8 walkguru, Sep 15, 2006
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