Sprint really needs to do something about some of their retailers who are inexplicably charging way too much for Sprint phones. For example Fry's Electronics and Best Buy here in CA both are selling the new LG Rumor for $349.99 (full retail price) even though the retail price from Sprint and some other retailers is only $279. It's a bad idea to let the retailers overprice like this because it hurts sales and consumers dont want to be screwed around with like that. Fry's, Costco and Best Buy all used to actually have lower prices than Sprint back in the day so it's disappointing to see this happen. No wonder they're having trouble signing up new customers and this is another reason why Sprint is struggling. I hope the new CEO makes a move to standardize prices like they used to and not let some of the retailers price gouge like this.