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Now Apple Ads touts advantage of ATT's 3G network

Discussion in 'Wireless News' started by viewfly, Nov 24, 2009.

  1. viewfly

    viewfly Mobile RF Advisor
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    And now it seems that Apple is touting the advantage of ATT's 3G network over Verizon's psuedo 3G network in new ads that started a day ago.

    So maybe they will not make a phone for Verizon...until LTE, given the way they exploit simultaneous usage of data and voice on ATT's network. Of course any ATT 3G phone can do this, but not with all bells and whistles that Apple brings to the table.

    Both these Apple ads end by saying " Can your phone and your network do that?" - a direct hit to Verizon and Sprint.


    Apple Launching New iPhone Ads Tonight - BusinessWeek

    "Apple is launching two new iPhone ads on TV tonight. The ads are intended to tout the iPhone’s ability to hold a simultaneous voice and data connection at the same time, something you notably can’t do — at least as far as I know — on other phones running on other networks.

    One ad shows a set of work-related scenarios — looking at an email from the boss a client while you’re still talking to him — and a social scenario as well — sending your friend directions to the movie theater while you’re still talking.

    The ads can’t help but be viewed against the backdrop of the fight between Verizon Wireless and Apple’s partner AT&T, the one that’s spawned a lawsuit for Verizon’s “There’s A Map For That” TV spots. Here we see Apple doing its part as both a good AT&T partner, and touting a great feature of the iPhone all at once.

    The ads will appear tonight during “House” on Fox, “Dancing With The Stars” on ABC, “How I Met Your Mother” on CBS and several others including The Daily Show on Comedy Central and several of the late-night talk shows."

    See ad videos here:

    Apple iPhone Ad - Did You See My Email? on Vimeo

    Apple iPhone Ad - What time is the Movie? on Vimeo
     
    #1 viewfly, Nov 24, 2009
    Last edited: Nov 24, 2009
  2. Yankees368

    Yankees368 Compulsive Signal Checker
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    Well, they have Verizon there. Now all they have to do is send an iphone user into the streets of NYC of Chicago and watch them squirm for a signal.

    Also, I do not like how AT&T and Apple sped up the video on their commercial like that. You can't do anything they were showing that fast.
     
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  3. Jay2TheRescue

    Jay2TheRescue Resident Spamslayer
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    I saw the commercial for the first time last night. I thought it was annoying, and I love AT&T.
    -Jay
     
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  4. viewfly

    viewfly Mobile RF Advisor
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    Yes, the truth does indeed hurt!

    Actually, I found the ads clever and fun. Coupled with the other ATT ads, they are making a good counter ad campaign.

    Yankee, your comments don't surprise me, Jay, and I thought you enjoyed talking and data at the same time...

    Truth is, if Verizon tried to pass their EVDO off as '3G' outside the US, they would be laughed at.

    I'm looking forward to the day when the USA is blanketed in WCDMA's 3G, or LTE, but until then, ATT realizes that trees, woods, and empty lands don't buy service or phones. No slight to nature (where I spend a lot of my time too), nor to low population areas (where my hope is, and I don't get 3G here in CT) that should also get full service. But the paying customer base is mainly in the areas covered by ATT's 3G, while they expand elsewhere. So they have lots of money to make selling to the majority of the US population in those areas.
     
  5. Jay2TheRescue

    Jay2TheRescue Resident Spamslayer
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    Yes, I enjoy the multitasking aspects of talking & data at the same time, I just found the commercial annoying to me. Maybe the commercial just wasn't nerdy enough for me.
     
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  6. charlyee

    charlyee Ultimate Insanity
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    Leaving all personal biases aside, the commercials strike me as being too amateurish, specially compared to the Verizon commercials.

    Just my 2 cents. :cool:
     
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  7. josephd

    josephd Tomorrow is another day.
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    What she said! :D
     
  8. bobolito

    bobolito Diamond Senior Member
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    Well, you have to remember this is a commercial, not a tutorial. The point of it is to show the capability of the device and the network, so they have to squeeze everything into a 30-second spot.
     
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  9. KyleAndMelissa22

    KyleAndMelissa22 Woot Woot, Splat !!!
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    I would never use my phone like the ones used in Apple's ads.

    I don't use my phone for anything else except to talk an awful lot,
    and my internet is 4-5x faster than mobile broadband, 10 mbp/s cable modem at home,
    soon will be upgraded to 16 mbp/s.

    If I ever wanted mobile broadband, it would be a laptop or netbook on the Verizon Network,
    but for me this still might be 2 years away. ;)
     
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  10. josephd

    josephd Tomorrow is another day.
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    I guess it is all up to each individual need, I like the fact that I can use my phone like a computer when I am not home. Not to mention the qwerty keyboards that you find on computers for texting and e-mailing.:)
     
  11. viewfly

    viewfly Mobile RF Advisor
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    Sorry, correction time. I meant to say " Where my home is , and I do get 3G here in CT"


    The apple ad is the same series that they have been running for more than a year now. I think they are quite good...but then again, they do feature my phone.

    KyleandMelissa22, I guess you have no need for 3G at all, whether is is Verizons or ATT's. LIke Joe , I do use my phone as shown in the ad. It's a great feature. Also, with my home wifi, I can run at 10Mbps, and use my p hone anywhere in the house. It is really great. Even my wife has been hooked.
     
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  12. charlyee

    charlyee Ultimate Insanity
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    Perhaps that's what the problem is, they look dated compared to Verizon's innovative ones. Nothing new in the iPhone ads!
    BlackBerry9700/5.0.0.296 Profile/MIDP-2.1 Configuration/CLDC-1.1 VendorID/102
     
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  13. viewfly

    viewfly Mobile RF Advisor
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    Innovative! LOL:D
     
  14. hme83

    hme83 Bronze Senior Member
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    It's a tremendous improvement from the Luke Wilson attempt(s). lol.

    I found them to be pleasant and "informative", yet not creative or humorous - but I also don't think the intent was to be so. (It would be difficult to be that when it's a continuation of the same old campaign.....same music.....same voice.......different subject........)

    The same realization had occurred to me - if you use no data whatsoever, there wouldn't be any reason for you to care one way or the other whether you have 2G or 3G service (at least to my knowledge - and aside from any negative effects on 2G voice service from having implemented 3G service in an area); and if you use no voice whatsoever, then having 3G service is likely of critical importance. Obviously most (phone) users fall somewhere in between the two extremes; but someone using a data card has no need for simultaneous voice and data usage (yet they are going to care about the higher speeds possible in the near future with at&t's "real" 3G).
     
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  15. KyleAndMelissa22

    KyleAndMelissa22 Woot Woot, Splat !!!
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    Yup I know, for many of my friends and family, 3G or even 2.5G data would be useful
    (my brother is actually considering the iPhone over the Droid,
    though our home is in an AT&T EDGE - Non-3G area, and I told him about the Droid on Verizon 3G).

    I'm just used to the way I use my phone for voice (around 10,000 voice minutes per month)
    and if I need data, Most of the time I'm at home, on the computer most of the day as well, LOL. :D

    That's the way it's been the past 3 years, and I've adapted to that routine quite well,
    I'm not about to change that so quickly, which is why I said maybe 2 years from now I might get a netbook.
     
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  16. charlyee

    charlyee Ultimate Insanity
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    LOL, that translates as BORING to me, obviously you and I are not going to be in agreement over these commercials ever. :D

    I find the Verizon commercials entertaining but misleading, and you found them to be a revelation & informative.

    I find these AT&T commercials dated and boring and you find them "pleasant and informative"

    The next thing I know, you will be venturing over to the dark side and posting how wonderful "Evil Red" is. :p
     
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  17. Yankees368

    Yankees368 Compulsive Signal Checker
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    Why do you think the vzw commercials were misleading? They clearly said 3G coverage. They didnt show 2g coverage for either Verizon OR AT&T.
    (I will not, however, that vzw showed EXTENDED 3g coverage, not that it really matters. If you play by those rules, Sprint could show their 3G map with all of Alltel 3G included too)
     
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  18. charlyee

    charlyee Ultimate Insanity
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    LOL Yankees, you are not going to start that again.

    Here you can read through all 4 pages in this thread and see both the for and the against. ;)


    http://forums.wirelessadvisor.com/wireless-news/76577-t-sues-verizon-wireless-over-3g.html
     
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  19. Jay2TheRescue

    Jay2TheRescue Resident Spamslayer
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    To quote an 80's saying, "Rather be dead than red..."
     
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  20. Yankees368

    Yankees368 Compulsive Signal Checker
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  21. viewfly

    viewfly Mobile RF Advisor
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    I think that was the '50's and early 60's ;)
     
  22. RadioRaiders

    RadioRaiders RF Black-Belt
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    Ha-ha, now THAT's a commercial I'd like to see :D
     
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  23. Jay2TheRescue

    Jay2TheRescue Resident Spamslayer
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    Well, I grew up in the 80's, and that's the time period I remember it from. It quite possibly is much older, but was used in the 80's as well.
     
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  24. hme83

    hme83 Bronze Senior Member
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    Semantics?

    "Pleasant" = music is bouncy. :p But content is not especially interesting, which could approach "boring". However, at least it highlights an aspect of 3G that at&t has in it's favor??? So when they turn up the speed maybe they can make a really good commercial. :lmao:

    Verizon commercials were very clever and entertaining - I always said that. I also agreed that it was possible for people to misinterpret them (without calling those people semi-catatonic, I might add :D ), but not that they were misleading. Unfortunately for at&t, I did find them revelationary - that at&t map was a "WOW!!!!" moment. :(
     
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  25. viewfly

    viewfly Mobile RF Advisor
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    Probably was used in the 80's...by President Reagan...but he quotes from his growing up period, the 1950's cold war era, more specifically the Senator Joe MacCarthy's communist witch hunts from then. "Better dead than red"

    Actually it was an american coinage, but also was first invented by the Nazi's even earlier, during WWII, to instill their solders to fight on the Russian Front, against the communists. "Lieber tot als rot" (better dead than red) was still heard from my german family trapped behind the iron curtain of East Germany. Unfortunately, it had a sad ring of truth for them.

    Former eastern germany: where one had to place an order to purchase a car 10 years in advance, only to receive one of those 2-cycle Wartburg cars.
     

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