New Sprint Nextel company name to officially be announced tomorrow!

Larry, do you think that they might come up with a completely new name for the company? Or do you think it would be suicide to not keep at least one of the names?

 

I agree, Sprint would be the best choice since that wouldn't require all the logos, etc. to be exchanged, and Sprint is a name that a lot of people konw. If they come up with a new name, people will not know who the heck they are. I'm sure it won't be Nextel though Although I would love to see Sprextel or Sextel

 

Sprint Logo in Black and Yellow...

 

to represent both of the newly merged companies like wbb suggested...good idea.

 

...yes, a compromise...combining the logos and typefaces of both companies...where have I seen that before? =)

 

Thank Goodness for your link- I would have been puzzled about this question all night

 

Yes, I agree you Andy.

I would have not been in bed until 2 maybe 3 am before I remembered the biggest cellular company in the US.

 

LOL, again, thanks for the link, I was scratching my head..

 

actually... That's what I was thinking too...

 

Just foolin around here... Nothin fancy, it was all in MS Paint.

 

Sextel?? LOL jk... that would be kind of funny if they went with that though!!

 

My favorite is the first one of those attachments with Sprint written in black and yellow background, but no Nextel next to it, please!



And as always, my favorite: NexSprint!

 

I can't wait to hear what they decide. Will someone please post it when it is announced! Thanks!

 

It is official. Sprint is primary brand (new black/yellow logo) but Nextel is a product name. New logos in the link

http://biz.yahoo.com/bw/050623/235442.html?.v=1

 

here they are. the last one is the official corporate brand, the other two are for the products themselves.

 

Hmm, interesting...I guess I have to get used to the new Sprint look.

 

Thanks guys for the information!

 

SPRINT AND NEXTEL COMMUNICATIONS ANNOUNCE NEW BRANDING AND LOGO TO BE USED BY COMBINED COMPANY

Broad market appeal of Sprint brand to lead combined company's go-to-market presence; Nextel to be prominently promoted as a product-line

Sprint Media Contact:
Nick Sweers, 913-794-3460
nicholas.sweers@sprint.mail.com

Nextel Media Contact:
Russell Wilkerson, 703-433-3063
albert.wilkerson@nextel.com


OVERLAND PARK, Kan., and RESTON, Va. — 06/23/2005
Sprint (NYSE: FON) and Nextel Communications Inc. (NASDAQ: NXTL) today announced details surrounding the brand strategy and logo to be used upon completion of the companies' merger, expected in the third quarter of 2005, pending shareholder and regulatory approvals. The new go-to-market brand name of the combined Sprint Nextel will be Sprint, with the Nextel name continuing as a key product brand.

The two companies announced their agreement to merge on Dec. 15, 2004, with a commitment to create America's premier communications company –- offering a comprehensive range of wireless and wireline services to consumer, business and government customers.

"The companies are in the enviable position of possessing two incredibly valuable brands with overwhelming positive and powerful equity in the marketplace," said Mark Schweitzer, designated Chief Marketing Officer for the new company and Nextel's current senior vice president of marketing. "Our brand strategy and logo will integrate the most valuable assets of each company's identity."

The Sprint Master Brand
Given its broad market awareness and its history of innovation, the Sprint name was chosen as the lead go-to-market brand name for the new company. Combining the rich attributes of the Sprint brand with the entrepreneurial, instant-communications traits represented by highlighting Nextel's presence in the product line offers strong positioning for the combined company. This approach was validated through consultation with research firms specializing in brand and name recognition, and with customers and employees, confirming Sprint's consistent ratings as one of the most recognized communications brands in the United States. "The Sprint name, brand attributes and the sentiment they evoke in minds of consumers are relevant today and provide a great foundation for the future. The combination of these characteristics of the Sprint name with the infusion of Nextel's professional-grade characteristics and key elements of the Nextel visual identity are consistent with what the new company aspires to be in the future," said Schweitzer.

Nextel as a Product Brand
Nextel, which currently enjoys among the highest loyalty ratings with customers in the wireless industry, is synonymous with wireless business-oriented products and services such as Nextel's instant, nationwide, digital walkie-talkie service. The combined company will employ the Nextel name as a product brand within the Sprint service portfolio for services provided on Nextel's iDEN network. Solutions carrying the Nextel brand will be geared toward selected businesses, public-sector customers and those high-value individuals who have proven to be avid users of Nextel services.

The New Logo
Blending elements of Sprint's signature "pin drop" – representing clarity – and Nextel's bold yellow and black colors – which command attention – the new logo is a powerful symbol for the new Sprint as a forward-moving, energetic and dynamic brand. Additionally, in advertising, the new Sprint visual treatment will include the line, "Together with Nextel," as a reminder of the equity of these two strong brands coming together as one. Separately, in advertising featuring Nextel products and services in the combined company's markets, there will be a Nextel visual treatment that uses the current Nextel logo with the language "Together with Sprint."

NASCAR NEXTEL Cup Series ™
The new company will be committed to its partnership with NASCAR and its more than 75 million fans. The NASCAR NEXTEL Cup Series™ will maintain its current series branding through 2006, and decisions regarding the series name and branding beyond that season are expected to be made prior to the NASCAR NEXTEL Cup Series season opener in 2006.

About Sprint Nextel
Sprint Nextel Corporation will serve as the corporate name of the combined company once the merger is approved.

 

Agreed.

I too will have to get used to the new look.

 

Interesting, so it stays as Sprint just like Larry had said..
I guess they kept the yellow to keep the Nextel customers feeling like they are still dealing with Nextel..
did they get Larry's ok on that?.....

 

Probably.

I never really liked the Nextel logo, and the new Sprint/Nextel logo is all right, but I really do not like the color yellow. I never have and I probably never will......

 

I may be in the minority, but I like the new look for Sprint. The existing logo and logotype hasn't changed since the 80's (when they were "US Sprint"), and the cleaner lines on both the text and the logo is pleasing. Also, from a design standpoint, I can see why they kept the yellow - their current color scheme, red and black, is already being used by VZW, TMobile (although I guess TMo's is more of a pink, but same family), and one of Sprint's MVNOs, Virgin. The yellow makes the Sprint brand(s) stand out in the market.

 

I sure hope the new logo grows on me because I preferred sprints grey and red it would have been cool to throw the yellow in with that some how. I guess I will tell my dad to wait on signing up for sprint because I am sure there will be issues with the merger. I can’t convince him to go with VZW

 

There won't be as many issues since they have incompatible networks - no intergration needed!

 

That’s cool Larry, I was also wondering if this means all new phones will have PTT? This should be fun watching this all play itself out