http://www.verizon.com/about/news/our-look-evolving-along-our-customers Our look is evolving along with our customers Today, we’re introducing a new look to go along with our renewed purpose at Verizon. In a world that is constantly changing and introducing new technology, our customers rely on us every day to deliver the connections that matter to them. We make it possible for today’s always-on consumers to watch videos, listen to music, navigate city streets and stay in touch across the globe. Simply put, we deliver the promise of the digital world and we need a logo that expresses our purpose in a way that is truly ours. Why are we changing now? As our customers and our business evolve, so must we. The reveal of our new brand is more than just a new look. It’s a chance to further everyone’s understanding of who Verizon is and where we are going. After 15 years, the new visual identity marks the beginning of the next chapter to distinguish Verizon in the minds of consumers and signals our revitalized purpose of delivering the promise of the digital world -- simply, reliably and in a way that consumers want. The new brand identity takes the best elements of Verizon’s heritage, represented by its colors and the Verizon “checkmark,” and transforms them for a new era. At its most basic level, the new logo is a visual statement that honors our history and reflects an identity that stands for simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration. It’s a cleaner, more human design and the checkmark, the universal symbol for getting things done, uniquely expresses the reliability of Verizon. Today, we introduced our new brand identity to our employees and tomorrow we will unveil it publicly at our headquarters in Basking Ridge, NJ.
I voted "no," (I don't like the new one). The old one seemed to be bold, brash, daring, live-large. The lettering for the new one seems diminutive. Further the checkmark (which is supposed to carry the idea that "this is my choice,") seems to come across as indecisive. I think something like this is better
I like it. I find it simplified and clean. I remember when AirTouch formed into Verizon Wireless, I thought Verizon was a ridiculous name, even though I knew it was a merging of "veritas" and "horizon". Eventually I got used to it and can't imagine any other name. It just takes some getting used to.
