Another year, another phone. In my review of the iPhone X last year, I mentioned I would get a larger version of the X if and when Apple decided to release it. The iPhone XS Max is that phone. Having used the X since its release, I've grown accustomed to all the gestures and features that came with it. I actually found the X much easier to use than the 7 Plus. Face ID has been the best feature, in my opinion. FAR more reliable than Touch ID on the 7 Plus. I have experienced numerous issues with Touch ID on the 7 Plus with it not recognizing the fingerprints I saved on the device. Probably because of dry skin and/or changes in the texture of my fingers, Touch ID has been unreliable and an endless issue. Face ID, on the other hand, has been flawless. Yes, I have to look directly at it, but once I do, it unlocks quickly and I'm in business. The XS Max continues and improves on Face ID from its predecessor. Since this phone is essentially the same as the X, only larger, there aren't any new surprises or things to learn about it, as was the case with the X (the gesture-based interface). For this reason, I really love the XS Max. Right out of the box, no surprises. It just works. Using a full X backup via iTunes on my Mac, the XS max is a clone of the X. That's just what I wanted. All the apps and settings mirroring the older phone. The display is gorgeous, the camera fantastic, the phone is fast and responsive. The things I love about the X are even more awesome on the XS Max. The bigger display size is the high point. THIS was the iPhone I wish the X had been (though I have had no issue with the X's smaller footprint). As I mentioned, I had planned on getting the larger version of the X, no matter what. That being said, I plan on skipping next year's iPhone (unless it's a groundbreaker AND less expensive). I can wait two years. I grew to love the X very quickly and has been the best phone I've ever used. It was the best $1000 I've ever spent. It has been a pleasure to use and the greater screen real estate just made it so much better than the 8/7/6 Plus series phones. I expect the XS Max to only better the experience (it already has) of the X. Yes, Samsung is seemingly innovating much faster than Apple now. The S10 appears to be what bezel-less phones have dreamt to be. Who knows if Apple will keep up next Fall. That being said, I cannot stand Android. It just isn't for me. Having played around with a relative's Note 9 (stunningly beautiful and an awesome device/horrible software, IMO), it further convinced me iOS is it for my use. If only the Note 9 and S10 came with iOS. I would likely switch phones at that point, but this won't happen. I don't mind having a device that may be behind in new tech compared to current and future Android flagships. The iPhone XS Max and iOS are what I want and can live with for two or more years. One caveat though, Apple needs to go easy on the prices of these phones. I was willing to pay what I did for the XS Max, but no more. I may stretch the use of my current set of phones versus upgrading every year. Paying over a grand is going a bit too far, IMO. Still, I love Apple devices and will stick with them ever couple of years or so. This will give me time to save all my pennies for a new device.