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Goodbye Nextel...

Discussion in 'Wireless News' started by M in LA, Jun 28, 2007.

  1. M in LA

    M in LA Mobile 28 Years Plus
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    It looks like the Nextel name has seen its last days...

    Sprint Ad Campaign Leaves Nextel's Name in the Dust

    By Kim Hart
    Washington Post Staff Writer
    Wednesday, June 27, 2007

    Sprint is wiping Nextel from its slogan.

    After their merger, Sprint Nextel embarked on what analysts said was a disastrous marketing campaign. And problems with Nextel's network prompted an exodus of customers.

    So now, the Reston company is hoping to reinvent its image around a new tagline -- "Sprint ahead" -- that ignores Nextel. It will also eliminate the Nextel name from the sponsorship of the main NASCAR racing series, one of Nextel's most successful branding campaigns before the merger. Starting next year, the Nextel Cup will be the NASCAR Sprint Cup.

    New television commercials, online ads, billboards and movie theater ads will roll out Sunday at a critical time for the company. In addition to trying to improve the reputation of its network, Sprint is attempting to stave off competition from AT&T and Verizon Wireless, which have benefited from Sprint's steady loss of customers.

    "This is the most important initiative the company's undertaken since the merger" in 2005, said Michael Nelson, an analyst with the Stanford Group, a New York investment firm. "This is going to be a defining moment in whether they can turn around their business."

    It's particularly important for Sprint to resonate with younger customers, especially considering the highly anticipated launch of Apple's iPhone two days before Sprint's campaign begins, Nelson said. "The timing is certainly not coincidental," he said of Sprint's campaign. "Sprint could really be left out in the cold."

    Wall Street has sharply criticized Sprint's lack of distinctive marketing since the merger. The companies, which use different technologies, had strong identities on their own before their union, but analysts say customers got confused by the combined company's brand.

    While Cingular/AT&T Wireless pushed its "raising the bar" campaign after its 2004 merger and Verizon Wireless's advertising stressed its reputation for good service, Sprint Nextel settled on "Sprint, together with Nextel."

    The new campaign, developed by Goodby, Silverstein & Partners of San Francisco, will focus on Sprint's data network. The ads drop Sprint's yellow color and feature neon-hued streaks of light, touting the "magic screen you carry in your pocket."

    "The wireless industry focuses on the shortcomings in our category -- dropped calls, bad rate plans and poor coverage," said Michelle Emerson, vice president of brand marketing and integration for Sprint. "We're trying to leave that behind and start a new conversation about Sprint."

    Sprint declined to disclose how much it is spending on its campaign, but officials said it would roughly match its spending on its post-merger advertising campaign.

    washingtonpost.com - nation, world, technology and Washington area news and headlines
     
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  2. Fire14

    Fire14 Easy,Cheap & Sleazy
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    I am not sure how to take this as well as how people will see them as a company.
    It's like Cingular changing their name to AT&T, it may have some negatives that over ride the positives, with some people even though nothing has really changed at this point.
     
  3. TelcomJunkie

    TelcomJunkie Bad Handoff Investigator
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    But it's a Sprint tower?!
     
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  4. bobolito

    bobolito Diamond Senior Member
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    If you have been contaminated, the best thing to do is clean up and get rid of the dirt. That's what's Sprint is doing with Nextel.
     
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  5. T Sizzles

    T Sizzles Senior Member
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    Looks like Sprint is set to go all-CDMA. But do they have the technology to have Nextel walkie-talkie over CDMA? Because iDEN was designed with that in mind.
     
  6. Fire14

    Fire14 Easy,Cheap & Sleazy
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    They will be releasing QChat as soon as they are done upgrading their network to Rev. A from what I understand.
    Also iDEN has at least 7 years before it's shut down, so it's not going anywhere for a while.

    Just removing 1 of their names to probably make it cheaper for marketing reasons as well as limit confusion, like they did with the Cingular-AT&T Wireless Merger.
     
  7. bdiddle21

    bdiddle21 New Member

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    Nextel was fine, before the government said, hey, we want your walkie talkie frequency technology, so buzz off....... But all i can say is,

    come and get your love with whoever you want in your circle......Alltel.
     
  8. Fire14

    Fire14 Easy,Cheap & Sleazy
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    Not true, they had to change spectrum due to interference with public safety radios & not that the Goverment wanted the iDEN network from them.
    They were given spectrum in the middle of public safety spectrum & it was causing too many problems with the 2 way radio's.
     
  9. storkus

    storkus Junior Member
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    One huge problem is that CDMA and iDEN are totally incompatible.
    iDEN is really just a souped-up GSM, with some proprietary
    changes courtesy of Motorola. The hybrid phone is supposed to be
    a phone which supports parts of the iDEN protocols while also
    supporting the entire CDMA protocol suite, something that hasn't
    been done before. And we've all heard and read about the
    resulting fiasco.

    The big advantage that (so far) no one has been able to surmount
    is that iDEN can connect its walkie-talkie feature within a couple of
    seconds tops. The whole problem with the others is akin to trying
    to set up an IM session while waiting for your 56k modem to
    connect up, or in this case, a data connection: until those
    connections can be brought up that fast, iDEN can't be touched
    for its intended purpose. (Which was always a souped-up trunked
    radio system, and still is.)

    Mike
     
  10. Fire14

    Fire14 Easy,Cheap & Sleazy
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    Well for me at least the CDMA side is covering the poor iDEN side here in NJ, with the exception of the dead spots due to lack of 850 roaming, I can at least talk to people now.
    So I think it's the right direction for them to have done.
     
  11. bobolito

    bobolito Diamond Senior Member
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    Kodiak's PTT approach is the only one that doesn't work like that. It is similar to setting up a regular phone call. That's why there is an initial delay for the first PTT push, but then it is basically realtime afterwards. The initial delay is not noticeable anyways, so the end user experience is very much like Nextel's. If Sprint and Verizon had chosen Kodiak's technology, I think things would've been a lot different now. But so far only AT&T and Alltel use it.
     
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  12. Telekom

    Telekom Bronze Senior Member
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    iDEN is not some "souped up" GSM. The only connection to GSM is that current Nextel handsets use SIMs. Other than that it's not GSM in any way other than the underlying technology that iDEN uses is TDMA just as GSM and IS-136 (what AT&T/Cingular used prior to overlaying GSM on their systems.)
     
  13. RadioFoneGuy

    RadioFoneGuy Powered by HTC FUZE
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    Thanks for correcting that.

    Both iDen and GSM have some TDMA fundamentals but neither should be compared to each other or TDMA.

    CDMA also has something in Common with TDMA and GSM and its hidden in the recent REV 0 and REV A releases. Can anyone figure out what it is?
     
  14. bobolito

    bobolito Diamond Senior Member
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    I thought that iDEN uses the same core (MAP) as GSM.
     
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  15. TelcomJunkie

    TelcomJunkie Bad Handoff Investigator
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    Close, but it's a combination of both. You need to distinguish between the air interface and the call processing/switching side of things. Both GSM and iDEN use TDMA (In one variant or another) to make up the air interface. The iDEN call processing half, while not GSM verbatim is loosely based on it and is the same in a few aspects.

    While not common specifically to GSM, EVDO is using CDMA with a dab of TDMA, the timeslot (To aid with confusion, I'm only talking about the TDMA principles, nothing to do with any specific technologies, I'm only going very general here).

    To balance the bandwidth demands on EVDO each user will get a full speed burst of data only a few bits long before moving to the next EVDO user on the channel so if there is only one user they get constant EVDO speeds. If there are multiple users you'll be getting blips of EVDO speeds, farther apart with more users (up to a certain limit). Instead of getting the Walsh code all the time like you do on 1X, you now only get the Walsh code for a specified timeslot.
     
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  16. RadioFoneGuy

    RadioFoneGuy Powered by HTC FUZE
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    Exactly the answer I was looking for. I had mentioned this before and people wanted bite my head off, probably cause Im pro GSM and they figured I was making it up. Alot of people assume that EVDO is solely spread spectrum technology.
     
  17. TelcomJunkie

    TelcomJunkie Bad Handoff Investigator
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    Ha I've mentioned it randomly here a few times but no one seemed to comment.
     
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  18. SmArTeStChIlD421

    SmArTeStChIlD421 Silver Senior Member
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    well i thought i would just cap off a couple of things here.....

    franlky i think the move from iDEN to CDMA is smart because the future of cellular surprisingly and ironically enough lies in data not voice...........weird huh? :loony:

    CDMA has the biggest potential for data and they will start WiMax once all this hassle is worked out

    well i think if this is the campaign that Sprint has chosen then these are the steps that need to be taken and they need to be taken right away in this order:

    1. finish the rebanding of Nextel and at the same time finishe Rev A upgrades
    everything else on hold

    2. make QChat fully operational..............
    3. set a deadline for legacy Nextel customers who are out of contract to migrate over to Sprint
    4. all PowerSource and Nextel customers inside contract will be given somewhere between 6-9 months to migrate over after their contract has expired...........

    now seriously with this ad campaign how do you expect Sprint to keep Nextel going for another 7 years

    everyone preceding this post was correct in saying that the FCC screwed up when they gave Nextel the 800 MhZ and it started messing with emergency 2way systems..........

    well that is exactly what Sprint is working on by upgrading their network to EV-DO Rev A................they wont be stuck with the1 "56K" as you so accurately put it......they will have those DSL speeds and it will be like a VoIP call from your house......thats the goal.......

    yeah..........but you also have to remember that even Nextel had a barely noticeable delay right at the beginning.........you only ever experience that delay again.......when they connection becomes inactive after a few seconds.....now doesnt VZW use Kodiak?
     
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  19. bobolito

    bobolito Diamond Senior Member
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    Nop...only Alltel and AT&T use Kodiak.
     
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  20. SmArTeStChIlD421

    SmArTeStChIlD421 Silver Senior Member
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    well then what system is VZW using?
     
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  21. RadioFoneGuy

    RadioFoneGuy Powered by HTC FUZE
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    Dobson is also using Kodiak in limited markets.
     
  22. bobolito

    bobolito Diamond Senior Member
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    VZ uses VoIP, like Sprint's ReadyLink.
     
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  23. SmArTeStChIlD421

    SmArTeStChIlD421 Silver Senior Member
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    it's just like a regular cell call???
     
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  24. TWX

    TWX Mobile Enthusiast
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    Ok, I did some research on the ReadyLink system that Sprint uses and it says they use the Session Initiation Protocol (SIP) is this pretty much the same thing as VoIP, or does VoIP use SIP for voice? ahh so confused!! :confused:
     
  25. SmArTeStChIlD421

    SmArTeStChIlD421 Silver Senior Member
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    yeah maybe someone who unofficially "specializes" in the PTT systems could outline them with the companies for us???? :O
     
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  26. TelcomJunkie

    TelcomJunkie Bad Handoff Investigator
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    SIP is to VOIP is what GSM is to cellular communications. Just one of many means to an end.
     
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  27. bobolito

    bobolito Diamond Senior Member
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    SIP is the standard protocol used for VoIP calls. Believe it or not Skype is probably the only popular VoIP provider that does not use SIP.

    So ReadyLink and Verizon's PTT are not like a regular call, they are VoIP calls so they use data channels (packet switched) instead of voice channels. So basically, they use the EVDO/1xRTT network to send the PTT voice because it is just like internet data. In other words, Verizon and Sprint's PTT solutions are just another form of streaming audio, just like an internet radio station. The problem with this system has always been the buffering times that causes the delays in the voice being reproduced after it has been sent. The data channels are only used when there is voice being sent or received.

    Kodiak's system, on the other hand, fixes the buffering delays by sending audio via the regular voice channels (circuit switched) like a regular phone call. The problem with this system is the inherent initial call setup time (there's still dialing time, connect time, ringing time, answer time, under the hood), which is all done automatically, but it is the reason why on the first PTT push, there's always a few seconds delay, but on subsequent pushes, there is virtually no delay (milliseconds) just like a regular phone call. Unlike Verizon/Sprint's system, Kodiak's system requires that the voice channels stay open constantly whether you press the PTT button or not. In other words, the phone is active sending and receiving voice across the network whether you push the PTT button or not. The only thing is when you press the PTT button, your microphone is opened and the speakerphone in the other end is opened and the communication is instantaneous because the voice channels were already opened, just as in a regular phone call. If none of the parties pushes PTT in 30 seconds, the call is automatically disconnected (your GSM transmitter stops) and then on the next PTT push, you will get the call setup delay once again. However, this delay is not noticeable to the end user since the phone buffers your voice and it is sent once the call is setup and the voice channels are open. So, unless you are standing next to the person receiving the message, you will never know there was an initial delay.
     
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    #27 bobolito, Jul 10, 2007
    Last edited: Jul 10, 2007
  28. TWX

    TWX Mobile Enthusiast
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    oh, lol, thanks TelcomJunkie & Bobolito for the clarifications! :D i'm no longer confused
     
  29. SmArTeStChIlD421

    SmArTeStChIlD421 Silver Senior Member
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    so is the delay for the Kodiak system similar to the delay that occurs during the initiation of a Direct Connect call............cuz Nextel DC had a short delay in the brginning too
     
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  30. Fire14

    Fire14 Easy,Cheap & Sleazy
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    There really isn't a delay with Nextel, once you hit the button it's pretty much milliseconds to connect to the other party.
    With the Kodiak system, when I tried it the connect time can be a second, then it's like iDEN and just as fast.
     

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