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Glu Mobile to Provide First-Ever Redeemable Mobile MONOPOLY(R) Game Prize

Discussion in 'Apps ~ Ringtones ~ Games ~ Wallpapers ~ Mods' started by Ironwalt, Oct 9, 2007.

  1. Ironwalt

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    Press Release Source: Glu Mobile Inc.


    CORRECTING and REPLACING Glu Mobile to Provide First-Ever Redeemable Mobile MONOPOLY(R) Game Prize for MONOPOLY 2007 Game at McDonald's
    Tuesday October 9, 1:10 pm ET
    Glu Raises Awareness of Mobile Games by Providing One Million "Instant Win" Games of MONOPOLY(R) for the Mobile Platform


    SAN MATEO, Calif.--(BUSINESS WIRE)--Please replace the release with the following corrected version due to revisions to the third graph.
    The corrected release reads:

    GLU MOBILE TO PROVIDE FIRST-EVER REDEEMABLE MOBILE MONOPOLY® GAME PRIZE FOR MONOPOLY 2007 GAME AT MCDONALD'S

    Glu Raises Awareness of Mobile Games by Providing One Million "Instant Win" Games of MONOPOLY® for the Mobile Platform

    Glu Mobile Inc. (Nasdaq:GLUU - News), a leading global publisher of mobile games, today announced that it is working with the McDonald's® Corporation, which serves over 26 million customers a day, to give away one million "instant win" game prizes of MONOPOLY® games, under license to Glu and McDonald's from HPG, the licensing division of Hasbro, Inc. (NYSE:HAS - News), on the mobile platform. Glu is working with McDonald's and Hasbro to raise awareness of mobile games with this first-ever redeemable mobile MONOPOLY® game prize for the MONOPOLY® 2007 Game at McDonald's. The MONOPOLY® 2007 Game at McDonald's will run in the United States from October 2 - October 29 (or while distribution supplies last).

    "With McDonald's serving millions of customers a day, the mobile MONOPOLY® game prize for the MONOPOLY® 2007 Game at McDonald's offers an enormous opportunity for Glu to build greater awareness for mobile games," said Jill Braff, senior vice president of global publishing, Glu. "This is the first year that McDonald's has offered a prize redeemable on a mobile device, and this is an ideal promotion for mobile gaming because the massive reach of the McDonald's brand provides opportunity to get mobile games into the hands of a broad cross-section of American adult consumers."

    Glu has offered the MONOPOLY® mobile game as a prize in the new "Guaranteed Bonus" category on one million game pieces. When a winner receives a game piece, they will be able to send a text message to receive a free download of the MONOPOLY® Mobile game. Additional categories to the game promotion include "Collect & Win," "Instant Win" and an Online game.

    To visit the MONOPOLY® 2007 Game at McDonald's site go to MONOPOLY 2007 Game at McDonald's® or enter via the Glu website at http://www.glu.com. For more information on MONOPOLY® Mobile visit www.monopolymobile.com.

    About Glu Mobile

    Glu (NASDAQ: GLUU - News) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based San Mateo, California and has offices in London, France, Germany, Spain, Italy, Hong Kong, Beijing and Sao Paulo. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.

    GLU MOBILE, GLU, SUPER K.O. BOXING!, STRANDED, BRAIN GENIUS and the 'g' character logo are trademarks of Glu Mobile.

    About Hasbro

    Hasbro (NYSE: HAS - News) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

    MONOPOLY®, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY® name and character, as well as each of the distinctive elements of the board and the playing pieces are trademarks of Hasbro for its property trading game and game equipment. ©2007 Hasbro, Inc. All Rights Reserved.



    Contact:
    Three-Forty for Glu Mobile Inc.
    Michaela Wilkinson, 415-233-4075
    michaela@three-forty.com

    --------------------------------------------------------------------------------
    Source: Glu Mobile Inc.
     
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