"Get More!"? How about a company does "Get what you want!"? (not a shot at T-mobile) Maybe I'm just tweaking from unemployment, but this idea for something a cellphone service could do as a permanent "promotion" dawned on me last night. The "Get What You Want Plan Why don't companies make available ALL the options that people want, but at an additional cost. Let's look at Cingular for an easy example(since I know their plans), I'm going to use Cingular Home 400/3000 for 39.99 w/Rollover minutes, as this is basically what they're offering in my area. Now, let's take out the 3000 N&W and the Rollover minutes, and reduce the price to 34.99. Offer lumps of 1000 N&W, for an additional 1.00/month, and rollover minutes for an additional 2.00. So effectively, the people who don't need N&W or rollover are saving a bit of money and those who do aren't paying more. Now, here's where it gets tricky. Nearly every insane feature that has been offered in the past that people want, is additionally offered, at a cost related to it's value. So, as stated, 1000 N&W minutes is 1.00. Let's say once you buy 3000, you can't buy any more but for $6.00 you can get unlimited. For a certain amount (probably $7-10) you can make nights start at 8:00, for a bit more (probably $15-20) you can bring them down to 7:00. I'd guess $10 would be enough for free mobile to mobile. Free incoming calls would probably not be an option, but maybe $3 could get you "free incoming first minute". I don't think unlimited SMS should cost more than $7. $3.99 is the price for wireless internet (Cingular), raise it to 8-10 and get it separated from your minutes. Now, the only catch with this is your assuming that the influx of customers is worth more than overage fees that would be lost in situations like unlimited minutes, 7:00 N&W, because if a bunch of people ended up doing this, and it turned out non-profitable, it could really bite the company in the *ss. The question I pose to you, other wireless enthusiasts, is WHY THE HECK ISN'T SOMEONE DOING THIS ALREADY? Seems reasonable, seems very profitable, seems like it would make all the users happy, and I'm damned sure some marketing brain that's a good bit smarter than I am has already come up with this. My question is: What's the flaw? In case there's any value to all of this, the idea for a Get What You Want offering is Copyright 2002 by Patrick Purcell.