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Dobson Cellular Taps Air2Web's Self Care Solution

Discussion in 'All Other Wireless Companies' started by Ironwalt, Sep 27, 2006.

  1. Ironwalt

    Ironwalt Junior Member
    Junior Member Senior Member

    Nov 28, 2005
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    NLR, Arkansas
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    Press Release Source: Air2Web

    Dobson Cellular Systems Taps Air2Web's Self Care Solution
    Wednesday September 27, 11:04 am ET
    Cellular Network Expects Dramatic Reduction in Support Costs

    ATLANTA--(BUSINESS WIRE)--Air2Web, the leading provider of mobile marketing and messaging applications, today announced its newest Self Care customer, Dobson Cellular Systems, the largest independent rural wireless provider in the United States.

    Under the service agreement, Air2Web is enabling Dobson to accept and respond to customer inquiries (including balance, used minutes, overage fees, etc.) via short message service (SMS).

    Using Air2Web's Self Care solution, Dobson's 1.5 million subscribers can request account information using keywords. A keyword such as "BAL" (short for balance) is sent from a subscriber's phone to the carrier. Once Dobson receives the balance request, the relevant data is pulled from the Company's customer database. The system then generates a text message response and pushes it through Air2Web's content gateway directly to the customer's wireless device. The entire process takes just seconds.

    Dobson's customer support team currently fields calls from 16 states and more than 60 wireless markets. Implementing Air2Web's Self Care is expected to offer some reprieve to the 3,000-man workforce, reduce operational costs of high-volume call centers, and improve customer service response times considerably.

    "Air2Web's mobile marketing and messaging services offer value throughout the customer relationship lifecycle," said Alfredo Narez, Vice President of Marketing at Air2Web. "Dobson's decision to expand their relationship with Air2Web is indicative of how to leverage mobile messaging throughout an enterprise."

    About Air2Web

    Air2Web is the leading developer of mobile messaging and marketing applications for enterprises and carriers. Headquartered in the United States with locations in India (serving the Asia Pacific market), France and England (serving the European markets), Air2Web solutions are the core of the wireless value chain -- connecting marketers to mobile subscribers on a global scale. Since 1999, Air2Web has played a vital role in the successful mobile marketing initiatives of leading brands such as The Weather Channel interactive, American Express, PGA Tour, CBS Sportsline, Cingular and UPS. More information on Air2Web can be found at http://www.air2web.com.

    About Dobson Cellular Systems

    Dobson Cellular Systems is a subsidiary of Oklahoma City-based Dobson Communications Corporation (NASDAQ: DCEL - News). The company is the largest independent provider of wireless service in rural America and operates a state-of-the-art GSM/GPRS/EDGE network in 16 states. For more information on the products and services of Dobson Cellular, visit www.dobson.net.

    Abelson Group for Air2Web
    Liz Erk, 781-279-0370
    Dobson Cellular Systems
    Craig E. Davis, 405-529-8382

    Source: Air2Web
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