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Discussion in 'T-Mobile Forum' started by EdwardP, Jan 27, 2005.
Deutsche Telekom reported their 2004 T-Mobile Customer Numbers today.
The press release is here.
Another pretty good quarter customer wise, and another year of 30% + growth. We'll have to wait until early March for the financials.
That is phenomenal! Was it the highest in the industry?
it was probably the highest in the industry, percentage wise. On their website, T-Mobile claims to be america's fastest growing wireless carrier. This is IMO misleading because they are only the fastest growing carrier percentage wise. Cingular and VZW definitely beat T-mobile number wise...
Even so, you have to give T-Mobile some credit for adding so many customers! They were a very good company for me, and it was a pleasure to do business with them!
Well you are right-they deserve some credit. The only thing is that they do have a lot of net ads, BUT churn is pathetically high. What this shows me is that new customers are storming in because it all looks good, but old customers are leaving the company. VZW is the opposite. A lot of new ads, but record industry low churn, which shows that they are adding a lot of new customers ,but not loosing too many old customers either. I'm not trying to promote VZW or anyone over T-Mo, just giving an example for my case.
I did not have good luck with T-Mobile, but AZ, you are right, they do still deserve some credit, they have been improving as well.
I respectfully understand your comments. The info you provided here is very true. I know the churn is higher than others and Verizon's is low. It is a true testament to the quality Verizon delivers to many of it's customers!
I was actually not trying to make this a VZW vs. T-Mo comment. What I was trying to say is that even though T-Mo has been improving, they still have a lot to work on, considering their churn is so high. Even though they seem good to new customers, old customers are deciding to take their business elsewhere.
Yep, I understand that! One of the best things about this forum and the people on here is that we aren't promoters (usually ) of a particular provider, just like to talk about them and give people the advice they need to make and informed decision. I would recommend most of the providers to someone, it just depends on the useage they need and what is most important!
Sprint used to use this stuff for their press releases back when TM was VoiceStream et al.
T-Mobile's churn is too high. Contract churn is 2.6%, which isn't too bad. But the higher prepay churn drives total churn up to 3.1%.
However, I do disagree with the "New" vs "Old" customer distinction. Of course, net adds are all new customers, but churn is churn, no matter if the customer is leaving at the end of their one year contract, or has been with the company (or its predecessors) for up to 8 years (As far back as any of them go - 1996.) I will be with T-Mobile 5 years in just a few weeks.
Since I had my T-Mobile contract responsibility changed to another party, does that mean that I would not be counted in the churn rate? I'm guessing not since I left them, but my contract was taken over by another user???
Sorry about not expressing myself clearly, Matt, but with new and old I ment that new customers are signing up, and 'old' customers, those who had T-Mobile service(doesn't matter for how long) cancelled.
Does this make sense?
Nope, since you basically didn't 'leave' them you were not counted as churn...If you would have canceled, the churn would probably have been 3.2%, LOL
I remember that as well, but that was such a long time ago I didn't remember off the bat...
It was also nice to see that T-Mobile USA overtook T-Mobile UK as the largest T-Mobile operation (based on the number of customers) outside of Germany.
A new brochure I have, indicates the Sidekick II for T-Mobile To Go is coming soon. Something like this, could cause the churn rate for prepay to drop.
I don't think so...prepay customers are always 'on the go'. Now, if T-Mobile would allow prepaid accounts to be active for 1 year after recharging with, say, $50, like in Europe, where they extend your lifetime for 1 year with a recharge of about $20-30, then churn would drop, but with that short of an expiration date, of course churn rate is going to be high on prepay.
They actually do. In 2004, offers expired at the end of July and December, where if at least a $25 T-Mobile To Go refill card were purchased and activated, the minutes from that card along with any minutes the customer had remaining prior to this purchase, would not expire until one year after the card was activated.
...those are attempts to lower churn...
That's what I thought. Glad I wasn't a "statistic" for them
I firmly believe that by trying out prepay, in this case - T-Mobile To Go, is an excellent way of trying out their network and service first, before deciding to get a monthly rate plan.
ALL customers are important.
At least when a T-Mobile To Go customer purchases a total of $250 in refills, they become a Gold Rewards customer and receive additional minutes (up to 50% more) on top of what would have been received when a card is purchased, beginning with the first card after the $250 is reached. Verizon and Cingular do not do anything like that for their prepay customers...
I have thought that as well. If you are spending a lot of money with a prepaid service, it is nice to get some rewards for it!