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Cingular name change back to at&t

Discussion in 'AT&T Wireless Forum' started by Steven2420, Nov 20, 2005.

  1. Steven2420

    Steven2420 World Champions Baby!!!!!
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    Cingular will be sold under name of AT&T
    By Leslie Cauley, USA TODAY
    NEW YORK — SBC, which closed its merger with AT&T on Friday, plans to sell Cingular Wireless under the fabled AT&T name, Ed Whitacre, the chairman and CEO of the combined company, has confirmed to USA TODAY.
    SBC will sell Cingular Wireless under AT&T.
    AFP files

    Cingular, the USA's No. 1 wireless company, is 60% owned by the new AT&T; BellSouth controls 40%.

    SBC recently said it would adopt AT&T's name, putting to rest questions about what would happen to the famous name. But speculation had also swirled about what would happen to the Cingular brand name once the AT&T deal closed.

    In an interview with USA TODAY on Friday, Whitacre left no doubt about his plans. Asked if the company planned to drop the Cingular name in favor of the AT&T brand, Whitacre said, "Yes, we do."

    Whitacre said AT&T might still use the Cingular name in some markets. But the overall plan, he said, is to use the AT&T name to market all the company's products — local, long-distance, wireless, data and video.

    He conceded that the move could strain AT&T's relationship with BellSouth. The two carriers have worked to promote Cingular as a national brand. But for now at least, BellSouth isn't resisting.

    BellSouth spokesman Jeff Battcher says anything that boosts Cingular's revenue is good for BellSouth. "This is not an issue," he said Sunday.

    Whitacre also sees a silver lining, of sorts, for BellSouth. If the switch to the AT&T name helps attract customers to the wireless company, he noted, both carriers will benefit.

    The Cingular decision is the first of what will likely be a string of strategic changes for the new AT&T. As a regional carrier, SBC focused mostly on its 13-state footprint. Now that it's tethered to AT&T, it has a global reach.

    For SBC, getting to the finish line was a major achievement. The merger was announced Jan. 31. Since then, SBC and AT&T have worked to earn the blessing of state and federal regulators.

    Regulators in California — the last state — approved the AT&T-SBC merger Friday, allowing the deal to close. SBC, as expected, promptly adopted the AT&T name.
     
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    #1 Steven2420, Nov 20, 2005
  2. CWick

    CWick Bronze Senior Member
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    Re: Shocking Announcement from Cingular!!!

    Interesting.

    I guess who cares as long as the service, price and phone selection is good.

    I doubt this really...they have spent a lot of money marketing the Cingular name.
     
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    #2 CWick, Nov 21, 2005
  3. viewfly

    viewfly Mobile RF Advisor
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    Re: Shocking Announcement from Cingular!!!

    Wow! I think BellSouth will feel a bit left out.

    In the US, removing Cingular's name will be confusing...esp since ATT didn't have a great name for wireless. But globally, the change to ATT will be helpful.

    The real winners is those guys who are paid to make signs and so on. Just think, a few months ago, the ATT store signs were taken down.

    I wonder when my phone will come up with 'ATT'.
     
    #3 viewfly, Nov 21, 2005
  4. ShoresGuy

    ShoresGuy Euer WA Experte in Europa
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    Re: Shocking Announcement from Cingular!!!

    Interesting indeed, makes you wonder why this isn't mentioned on Cingular's site yet.

    Both SBC.com and ATT.com are now redirecting to the new AT&T logo page.
     
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    #4 ShoresGuy, Nov 21, 2005
  5. wgray8231

    wgray8231 I don't work here.
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    Re: Shocking Announcement from Cingular!!!

    I hear they're going to use the Cingular name regionally, especially in BellSouth territory. The multiple names is going to confuse customers.
     
    #5 wgray8231, Nov 21, 2005
  6. CWick

    CWick Bronze Senior Member
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    Re: Shocking Announcement from Cingular!!!

    Guess it will be AT&T Orange :wink:
     
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    #6 CWick, Nov 21, 2005
  7. Shizam76

    Shizam76 Shizam! Babyyyyy!
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    Re: Shocking Announcement from Cingular!!!

    LOL....yeah and tons of people are going to be like, "Hey, my AT&T was bought and the name changed....now you are back!"
     
    #7 Shizam76, Nov 21, 2005
  8. bobolito

    bobolito Diamond Senior Member
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    Re: Shocking Announcement from Cingular!!!

    Here's the company with an identity crisis:

    [​IMG]
     
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    #8 bobolito, Nov 21, 2005
  9. Airb330

    Airb330 Silver Senior Member
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    Re: Shocking Announcement from Cingular!!!

    This is really stupid...
     
    #9 Airb330, Nov 21, 2005
  10. COtech

    COtech Bronze Senior Member
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    Re: Shocking Announcement from Cingular!!!

    Almost perfect! For your next iteration, replace Jack's head with the new striped sphere (replaces the Death Star globe). Pretty soon when I travel from Tennessee into Arkansas, I'll be using the at&t Orange network!

    COtech of BLS
     
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    #10 COtech, Nov 21, 2005
  11. CWick

    CWick Bronze Senior Member
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    My experience has been, everything AT&T touches turns to crap. Big case in point, when they bought Media One cable in the Atlanta area. What a mess.

    I would prefer they kept the Cingular name.
     
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    #11 CWick, Nov 21, 2005
  12. bobolito

    bobolito Diamond Senior Member
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    Re: Shocking Announcement from Cingular!!!


    By now we should all know Cingular's name is staying. The earlier news report was corrected and the claims of Cingular changing its name have been denied.

    Having said that, here's the new AT&T logo:

    [​IMG]
     
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    #12 bobolito, Nov 22, 2005
  13. wgray8231

    wgray8231 I don't work here.
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    Re: Shocking Announcement from Cingular!!!

    SBC/at&t will just be selling Cingular service under the at&t brand. Cingular will still be Cingular.
     
    #13 wgray8231, Nov 22, 2005
  14. WirelessBeachBum

    WirelessBeachBum Soylent Green is People
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    Somehow I miss the days when I would ask customers what wireless carrier they were with and they would say motorola....
     
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    #14 WirelessBeachBum, Nov 22, 2005
  15. COtech

    COtech Bronze Senior Member
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    Re: Shocking Announcement from Cingular!!!

    Cool, you can still see the "Deathstar" weapon port under the stripes!

    COtech
     
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    #15 COtech, Nov 23, 2005
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