Cingular --> AT&T Mobile?

Lots of things we can ask for and that would be like pulling teeth. LOL

 

I don't have a problem with their logo, I like it myself. The problem is AT&T use to be a big NJ company & a lot of people lost jobs with them, going back from the original AT&T to the new AT&T.
I forget how many people worked for them in their hayday here in NJ, but it was huge, heck their old world HQ in Bernardsville, is now Verizon's HQ. I believe it's 1 Million + Sq Ft.

 

That is where I used to visit the AT&T Corp at the time of my banking days (they also used to be my customer).

 

i agree with hf1khal!!!

 

But -- how could you do otherwise?

 

haha.........yeah..........anyway........when do you think they will OTA the phones to display AT&T instead of Cingular?

 

Wirelessly posted (Walkguru's: LG-CU500 Obigo/WAP2.0 Profile/MIDP-2.0 Configuration/CLDC-1.1 UP.Link/6.3.0.0.0)

Yes, most of them anyway.

 

I don't expect this for at least another 3 months, they want to get people use to the name change thru their advertising 1st, of course if they did a name change of AT&T/Cingular 1st then to just AT&T over the course of the next few months, that may work to get people use to the name changes as well.

 

Does anyone knows for sure what will happen to the Cingular 31 NASCAR team? They are on the Nextel Cup. Will NASCAR agree for the Cingular team to change their logo?

 

It will have to stay as Cingular. you can look at this link for more info: http://forums.wirelessadvisor.com/w...lar-rebranding-at-t-set-begin.html#post425013

 

all of these extra sponsorships and all this crap make mergers and transitions all the more annoying

 

Some clear thinking on the branding issue...
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What's in a Name? Apparently, Everything. - BrandWeek
Earlier this week, Ford announced it would rename three of its current models the Taurus when they’re launched this summer. Last month, we learned that the Cingular brand would now be dropped in favor of the new AT&T. Are we witnessing the latest trend in the branding business? Bring back a great old brand name and assume it will be the winner it once was? While I’m not sure it’s a trend, branding is much more than skin deep. It’s what the brand name stands for to a consumer that ultimately determines success. There’s no doubt that the Taurus and AT&T names are important assets. But each name gained positive recognition as a result of delivering a promise or service that was different and better than the competition’s. This difference was also relevant to consumers. That’s why these brand names have such incredible recognition. But . . . . these great old names will fall hard and fast from grace if they don’t deliver something new and different and better than what their current competitors offers; equally important, if it’s not relevant to consumers’ needs. To put it mildly, this will not be easy. While the names are memorable, to many consumers, so are lingering thoughts of how the brands went astray. To put it not-so-mildly, both brands let their respective points of relevant differentiation slide off the charts. Can the baggage of the past be overcome? Yes, but only if Ford and AT&T use the time and money they saved on re-naming efforts to focus on how to deliver a meaningfully different and better brand experience than any of the other brands in their categories.

 

This is so very, very true and hopefully they will do the right thing with the Cingular/AT&T end to make it better.

The 1st thing they need to do from the general consensious is to come out with better plans & SMS/Data plans, that would most likely be the biggest advantage that can make them look good in the eye's of the consumers.

 

that would prolli be the best start.......you right Fire14