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Boopsie Pioneers "Smart" Mobile Search

Discussion in 'Apps ~ Ringtones ~ Games ~ Wallpapers ~ Mods' started by guitarpatch, Nov 29, 2007.

  1. guitarpatch

    guitarpatch New Member

    Nov 29, 2007
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    Laguna Beach, Calif. (PRWEB) November 5, 2007 -- Imagine using your cell phone to search the web by pressing only a few letters. Boopsie Version 2, a free mobile web search engine, enables users to do precisely that.

    "We created a fast, simple method to not just search, but actually FIND things from your mobile phone," says Greg Carpenter, Boopsie CEO. "Our 'Smart Prefix™' system was really inspired by the way that people text message each other using short codes - basically, minimizing the number of key-presses for every search."

    Boopsie identified the top requested search categories (flight times, Wikipedia queries, sports scores, weather reports, local business and restaurant addresses, etc.), and organized them into over 150 channels or "verticals" that are growing daily. When users search within these category channels, they discover how advanced Boopsie is from every other mobile web search engine.

    Organizing mobile web search around channels is only one differentiator between Boopsie and the one-size-fits-all mobile web versions of Google or Microsoft Live. "Boopsie finds faster and displays the precise information you seek -- not a laundry list of web sites that may or (more likely) may not be formatted for mobile phones," adds Carpenter. iCrossing reports that 75% of mobile searchers are not willing to go beyond the second page of search results on mobile. "With Boopsie, there is no 'page 2' - as each character is typed, results are updated virtually instantaneously; type an extra character or two and the result will pop right up to the top. Using our Smart Prefix™ system, we can reach over 90% of 8.5 million Wikipedia records in 7 keystrokes or less."

    Instead of typing entire keywords, this Smart Prefix™ system needs only two or three letters of each word to find what users are looking for. Using Boopsie, just type "we" and the Wunderground Weather Channel appears. From there, type "pa fr" and the weather for Paris, France appears formatted on the fly, ad free for your cell phone display. Searching for your neighborhood Starbucks has never been easier--just type in "star" and the Starbucks store locator appears.

    Brands also love Boopsie for its open channel, agnostic delivery of single-focused results. Content providers love the way Boopsie's Shrinkt™ API offers them mobile ready versions of their web sites. Not only does Boopsie reformat publisher's content on the fly, but it can easily add time-saving and revenue generating shortcuts like Boopsie's Click to Call, Show Map, and Click to Buy features. Typical content providers are up with a channel on Boopsie in around an hour - without requiring a mobile web team.

    "Mobile search is the next major media market," observes Carpenter. "Consumers will increasingly demand more mobile friendly websites and the best way to efficiently search and shop using their phones. Boopsie is the connection that organizes the mobile web like a kind of short code search and by doing that, is creating a launch point for an entire set of web type standards right now."

    About Boopsie
    Based in Laguna Beach, California, the Boopsie Mobile Find Platform was built from the ground up to leverage the latest capabilities of mobile phones. The company's patent pending technology overcomes the limitations of small cell phone displays and keyboards by using a "Smart Prefix™" text entry system to quickly find exactly what users are seeking. For content publishers, Boopsie provides a brand-friendly environment that creates mobile ready versions of their web offerings in real time. The Boopsie mobile Web FIND engine is available for virtually all cell phone handsets and operating systems including Blackberry, BREW, Palm, Windows Mobile, Java, Symbian and the iPhone.


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