Despite all the negative media surrounding BlackBerry lately, I picked up a new BlackBerry Z10 last week, and have been so far VERY impressed with it. Maybe I'm just still in the "honeymoon" phase, but I think this is the most advanced and elegant mobile OS out there right now. If they would have released this OS a few years earlier, they might not be in the financial mess they're in now. Initial Impressions Anyway, less about the company, and more about the phone: my trusty Moto Droid 3 (Android 2.3) is holding up well, but after 1.5 years I was getting itchy to try something new. I was looking at Nokia/WP, but then realized that WP doesn't have an API for signal strength, meaning I can't build a Cellumap app for WP. Looking around, Android and BB were the only 2 OS's that offer this ability. So I turned my attention to BlackBerry to see what they were about. Playing with the new BlackBerry 10 phones in the store was a little confusing at first. There isn't any physical buttons, no "home" or "back" buttons like Android. Everything is "gesture" based (ie: swiping the screen). The menu isn't exactly the standard "row of icons" like Android, iOS, etc. So at first look it's a little confusing, but after spending a little more time with the phone, everything becomes simple quick. Menu On the far left is the "Hub" (ie: message center), all notifications are pushed there, e-mails, BBM, etc. BlackBerry stays true to it's roots there, and e-mail setup was extremely simple. I think I got my Gmail account setup there quicker than in Android (!). Moving to the 2nd screen from the left is where the "live tiles" are (looking a little "Windos Phone-ish"). If you minimize an app, it goes there (to minimize an app, you have to "swipe up" from the bottom of the screen). If you want to kill the app, click the little "x" on the bottom. Then in the next screen is the standard app tiles. If you swipe from the top of the screen downward, you get "settings", "wifi", "alarm" and a few other settings. If the screen is locked and you swipe down, it goes in "bedside" mode, where an orange clock is displayed (nice to glance at in the dark) Apps As for apps, it comes with most "standard" apps pre-installed, like YouTube, FaceBook, Twitter, media player, etc. The standard BB apps are very nice as well, like the compass, stopwatch, calculator, etc. Some nice "Office" type spreadsheets and document writers are there too, but I don't really use them. I was worried about the availability of apps in BlackBerry World, but actually, I found most of the same or similar apps that I have installed on my Android phone. Skype, currency converter, Angry Birds, flashlight, etc. were all to be had. Misc The built-in web-browser is amazing! Fast, solid, stable. A major step up from the crap Android 2.3 web-browser. The phone came with OS 10.0 installed, and I left it on that for a week before upgrading to 10.2 just to see the difference. No major difference, except the only noticable improvement was in battery life. On 10.0 the battery would be at 50% at the end of the day with minimal use, and after the upgrade it's at around 80%. The Z10 has a removable battery (another thing I look for when buying a phone) so swapping out to a fresh battery is always a nice option to have. Summary I really have no idea why this phone isn't selling better than it is. BlackBerry is back. This is really a well made and elegant phone. The only thing BB failed to do was deliver this OS on time. They released this in 2013, probably 5 years too late, people had lost interest in BB and moved on to Apple and Android. Now with all the negativity surrounding them, people don't even consider buying a BB because nobody wants to be associated with "the losing team", so to speak. However, if you put all preconceived notions aside and look at just the phone/OS alone, it's a winner. Big time. And with BB sitting on stockpiles of them, they are starting to blow them out. BB is selling them direct for $400 unlocked: BlackBerry Unlocked Smartphones - ShopBlackBerry.com Can't wait to get building a Cellumap app for this! Look for it in the coming months. Oh, one last thing I forgot to mention: the new BB10 OS is built on QNX, which is a software that powers alot of "mission critical" devices, that can be found in fighter jets, medical equipment, etc. so I suppose it should be fine for a phone too.