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AT&T Yanks 'Fewest Dropped Calls' Campaign

Discussion in 'Wireless News' started by @TheRealDanny, Aug 21, 2007.

  1. @TheRealDanny

    @TheRealDanny ALL IN
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    What do you guys think of the article below?


    AT&T Yanks 'Fewest Dropped Calls' Campaign - After people apparently noticed it wasn't true.... - dslreports.com


    After people apparently noticed it wasn't true....
    02:28PM Tuesday Aug 21 2007 by Karl



    An AT&T Wireless employee e-mails us saying the company's phone stores have been pulling signs this month that state the provider has the "fewest dropped calls" of any provider, since apparently, well, it's not actually true.

    The ad campaign, which launched last March, was based on a Telephia report that actually noted AT&T Wireless (then Cingular) did not have the most reliable network in New York, Chicago, Houston and Los Angeles.

    A recent JD Power report gives that honor to T-Mobile in most markets. Similarly, a report from Consumer Reports placed Cingular/AT&T at the bottom of their rankings for reliability and satisfaction.

    A quick search digs up this Howard Forums thread, which seems to confirm the employee e-mail, and this report from January profiles a user who sued then-Cingular for misleading advertising:
    California resident Jonathan C. Kaltwasser says he was one of millions who were persuaded to sign up with Cingular after the ad campaign was launched in March 2006. But, he says, two independent consumer reviews have ranked Cingular as the worst or among the worst carriers in terms of dropped calls throughout the United States.

    Telephia has since been purchased by The Nielsen Company.
     
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  2. M in LA

    M in LA Mobile 28 Years Plus
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    In my opinion, NO carrier can claim "fewest dropped calls". I've had service with each of the big 4 and have experienced dropped calls with ALL of them. No one fewer than the other.
     
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  3. larry

    larry Sprint loyalist and former mod
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    :highclap: Alright! It's about time.
     
  4. bobolito

    bobolito Diamond Senior Member
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    That's so true. But what about Verizon? They should pull their RELIABLE billboards from the highways as well.
     
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  5. Yankees368

    Yankees368 Compulsive Signal Checker
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    It's about time these stupid ads are done with.

    As for Verizon and their RELIABLE billboards and ads, I almost kinda agree with them on that one. Their network is very reliable and built very well. Almost all Verizon sites I have seen have a backup generator on site, most other carriers cant say that.
     
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  6. M in LA

    M in LA Mobile 28 Years Plus
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    Why??? We all know they are the MOST reliable. ;):D

    Sorry, couldn't help it...:browani:
     
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  7. bobolito

    bobolito Diamond Senior Member
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    Every carrier deploys backup generators at almost every cell site.

    There's a reason why Verizon pulled the word "MOST" from their ads. Remember? Now, they only say "RELIABLE". If that's the case, I would say most carriers are reliable*

    * As long as you have good signal and their network has enough capacity to handle your calls. ;)
     
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  8. larry

    larry Sprint loyalist and former mod
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    Oh? I know Sprint uses backup generator batteries at all of their So. Cal sites.
     
  9. bobolito

    bobolito Diamond Senior Member
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    I guess now...

    [​IMG]

    Although we have to remember that they also pulled the "Raising the Bar" campaign, which also contained the "More bars in more places" tag line, which got many alcoholics excited. ;)

    This may just be a marketing campaign phase-out. The "Fewest Dropped Calls" was already worn out and getting old. About time!
     
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  10. T Sizzles

    T Sizzles Senior Member
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    I actually think I have never dropped a call on my end.
    But a new advertising campaign is nice too. :)
     
  11. larry

    larry Sprint loyalist and former mod
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    I think the whole marketing thing about dropped calls, more bars and 'can you hear me now' is old and time for a change. Those things were more of an issue 3 or 4 years ago but wireless service has improved a lot since then. Now it's time to start promoting other things like who has the best phone offerings and features, fastest data, customer service etc.
     
  12. Yankees368

    Yankees368 Compulsive Signal Checker
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    That may be the case by you, but very few sites, if any, have backup power of any form around here. All the have are those little terminal ports to plug in a generator.
     
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  13. TelcomJunkie

    TelcomJunkie Bad Handoff Investigator
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    Here in SoCal most sites do not have onsite generators. They only have battery backup with generator lug boxes to allow a portable generator deployment.
     
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  14. larry

    larry Sprint loyalist and former mod
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    How long can the batteries last if needed?
     
  15. RJB

    RJB Gold Senior Member
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    LOL cause you dont have any room for any there.
     
  16. TelcomJunkie

    TelcomJunkie Bad Handoff Investigator
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    Depends on the load, a busy site will deplete the batteries faster. We hope for roughly four-six hours.
     
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  17. larry

    larry Sprint loyalist and former mod
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    Considering most power outages are less than 2 hours I think that's usually sufficient.
     
  18. Fire14

    Fire14 Easy,Cheap & Sleazy
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    I agree Mike, I think until they have their networks fully deployed to give coverage everywhere & with the needed capacities that every carrier will have dropped calls somewhere in this vast Country of ours, and even then things can happen to anyones network to cause calls to drop at least at this stage of the game.

    Hopefully in the future this won't be a concern for us consumers, but till then we just have to accept the fact it can & will happen with all carriers.

    I think it gave them more headaches then it was worth anyhow & I also agree with others it's time to move on with some of these adds that keep going & going like that stupid energizer bunny.
     
  19. M in LA

    M in LA Mobile 28 Years Plus
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    Fire, I also think that calls NEVER being dropped is about as possible as people literally being perfect...Ain't gonna happen. There are so many invisible factors that make a cell call work that it's amazing we've come this far with the technology.

    I will say human ingenuity is amazing. :D
     
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  20. hf1khal

    hf1khal Who am I to judge
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    I agree, and I have said before to many people, servicecan vary from one block to another so one provider can serve me best at my location while another is better one block away. But with allthe advertisments takingplaceand allthe claims that are going on, I realy think that a correction of those is in line and that goes to all providers.
     
  21. Yankees368

    Yankees368 Compulsive Signal Checker
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    It just seems like a waste to me to not have onsite backup power that is realy do go at a moments notice. In most events, such as the regional blackout of 2003, and random storms and affect wide areas, the cell network as a whole becomes useless because carriers do not have on-site power ready to go. It is impractical to have to roll out generators to each site individually and set them up, if they can get to the site at all. By the time this is done, odds are that power will be returned anyway.
     
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  22. @TheRealDanny

    @TheRealDanny ALL IN
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    Out here on the West Coast, they still use the word "MOST," on billboards, TV and radio ads:

    "America's Most Reliable Wireless Network."
    "America's Most Reliable Wireless Broadband Network."
    "Verizon Wireless operates the nation's most Reliable Wireless Voice and Data Network."

    Also:

    "The largest U.S. wireless company and largest wireless data provider, based on revenues."

    Their parent company, Verizon Communications, uses their older tagline:

    "It's the network." They also use: "The nation's most advanced fiber-optic network," to describe FiOS.
     
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  23. WiggyFife

    WiggyFife still knows nothing!!!
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    SO concurred, good buddy!!!:cool:
     
  24. army1

    army1 Banned
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    i'll give you some of mine i have plenty to go around:banghead:
     
  25. larry

    larry Sprint loyalist and former mod
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    Yeah maybe but I don't ever remember having a power outage here that caused my cell service to go dead.
     
  26. M in LA

    M in LA Mobile 28 Years Plus
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    With all of the high Santa Ana windstorms, earthquakes, and wild winters of the past, I have to agree I don't remember a time when this happened either in SoCal.
     
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  27. larry

    larry Sprint loyalist and former mod
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    I've seen a few sites go down with T'1 flooding when it rained but never because of a power outage.
     
  28. M in LA

    M in LA Mobile 28 Years Plus
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    One thing I have to agree with Cingular/AT&T's advertising on is the "More bars in more places". In my area, AT&T is constantly full bars versus T-Mobile and Verizon. With the exception of occasional call quality issues with AT&T, they are very strong here. Though VZW & T-Mo are no slouch either. I just notice more signal fluctuation, with those two, than with AT&T. I was pleasantly surprised by AT&T's solid signal. It has improved greatly than what it was in the past.
     
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  29. bobolito

    bobolito Diamond Senior Member
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    That's really strange. In NJ even the oldest towers have battery backup so if the power goes out momentarily, cell service doesn't. And that goes for every carrier. Now if the power goes out for more than a few hours, then you start to see towers drop little by little and your signal bars drop as your phone has to fallback on towers that are more distant. Not all sites have generators but many of them do.
     
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  30. TKR

    TKR Senior Member
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    I still see a lot of "fewest dropped calls" billbords around the Atlatna area. Often, they will choose billboards right next to a Sprint or Verizon store's parking lot.
     

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