AT&T Launches 3G Wireless Broadband Network in Boise Metro Area Company to Deliver Supercharged Mobile Access to Interactive Content and Mobile Applications Boise, Idaho, November 7, 2007 AT&T Inc. (NYSE:T) has announced a change in how, when and where people access the Internet, use e-mail or view a variety of entertainment services by offering the 3G wireless broadband service in Boise, Meridian and Nampa, all of which are part of AT&T's five-state Rocky Mountain Region. AT&T's third-generation (3G) wireless broadband network enables consumers and businesses to enjoy the benefits of broadband speeds throughout the Boise metro area — west to Nampa, northwest to Middleton and south to Owyhee. AT&T's 3G network is also available in Salt Lake City, Utah, and will be launching soon in areas throughout Colorado. Customers can use their 3G handsets to quickly access feature-rich wireless content, including videos, games, pictures and the latest music, entertainment, news and weather, through MEdia Net, the company's mobile Internet portal. With the 3G network, customers also can view razor-sharp clips through CV, an on-demand streaming video service that offers a comprehensive library of mobile video content from some of the top media brands. The AT&T 3G network also offers AT&T LaptopConnect mobile customers DSL-like speeds for their laptops, with the ability to access the Internet, their company's intranet or corporate e-mail from anywhere within the 3G network. The combination of AT&T's 3G network and LaptopConnect — which simply requires a LaptopConnect card or a laptop with embedded 3G capability, software and an AT&T data plan — is ideal for customers who want to increase business productivity and need to quickly download large files, run corporate applications or access the Internet. "With the launch of our 3G network in Boise, AT&T wireless customers will benefit from the powerful combination of a superfast network and a portfolio of next-generation 3G devices that quickly deliver interactive content and applications anytime, anywhere," said Jace Barbin, vice president and general manager for AT&T's Rocky Mountain Region wireless market. "The new 3G wireless broadband network is an example of AT&T's commitment to ensuring that Boise area customers have access to next-generation technology and services — whether it is to communicate more efficiently with friends, family and work or to give them access to a host of entertainment services." "Wireless technology is ever-changing and expanding, and we welcome companies such as AT&T bringing their latest technology to our local residents and businesses," said state Rep. Max Black, who is the chair of the House Business Committee. "This investment in a stronger wireless network will help strengthen our economy. Our families will stay connected, and our businesses will stay competitive." AT&T 3G customers can access the wireless broadband network in more than 200 U.S. major metropolitan areas. The company will also expand 3G service to additional markets by the end of the year. The 3G network is also available in almost every major country. Over the past three years, the company has invested more than $18 billion to build and support the scope and capability of its wireless network and to add 3G markets. This initiative ensures quality of service and empowers customers with fast access from their handsets and mobile devices. In Idaho, AT&T continues to invest in its wireless network and has invested more than $12 million over the past two years to increase wireless coverage throughout the state. Benefits of the AT&T 3G Network AT&T's 3G network uses HSDPA/UMTS (High Speed Downlink Packet Access/Universal Mobile Telephone System) technology. The company's 3G network is also based on the GSM (Global Systems for Mobile Communications) standard, the most widely used technology in the world. More than 2.6 billion people use wireless devices powered by GSM — representing more than 85 percent of the world's wireless users. Customers who use a GSM phone, such as those offered by AT&T, can take their device with them when they travel abroad and can benefit from worldwide access through the GSM standard. AT&T subscribers have the ability to browse the Web and perform other data functions in more than 135 countries, and they can make a phone call in more than 190 countries and territories. The 3G network also provides the simultaneous delivery of voice and data — a capability not offered by all wireless providers. AT&T Video Share is an example of a 3G service that enables users to share live video over wireless phones while carrying on a voice call — providing a new way to share personal moments and key events beyond the capabilities of voice and text. Users can allow others to "see what I see, when I see it." Earlier this summer, AT&T Video Share was launched in 3G markets nationwide. Among several other benefits, the simultaneous data and voice capability allows customers to participate on a conference call from their 3G device while they download a presentation or access the Internet. Another benefit of GSM technology is that customers who leave AT&T's growing 3G service footprint automatically convert to the AT&T EDGE network without dropping the call or data connection. The EDGE network is the largest high speed wireless data network in the country, with availability in more than 13,000 cities and towns and in areas along 40,000 miles of highway. EDGE technology is also available in more than 120 countries and is available to AT&T customers who are traveling internationally. "AT&T's 3G network delivers flexible, high-quality wireless access," Barbin said. "Customers can switch between voice and data and easily access the information that they want — whether they are in Idaho, going out of state or traveling overseas. Network enhancements and new technologies — such as 3G — that we are delivering today not only provide immediate benefits for our customers but open the door to more unique, bandwidth-intensive entertainment services of the future." AT&T- News Room
Wow...AT&T finally got 3g up in Boise...I almost thought T-Mobile would get 3g launched there before at&t For coverage and 3g purposes, Verizon most definititely is years ahead of the competition in Idaho.