Posted from: Apple Approves Google Voice iPhone App - NYTimes.com November 16, 2010, 4:06 PM Apple Approves Google Voice iPhone App By NICK BILTON The latest episode in the long-running Google-Apple soap opera came to a conclusion on Tuesday when Apple finally approved the official Google Voice application for the iPhone, which will let iPhone owners make calls and send text messages through a Google Voice phone number. If you missed this particular drama, here’s a brief recap. In July of last year Google submitted a Google Voice application to the iTunes App Store. The application was not initially approved by Apple and after some back-and-forth, the Federal Communications Commission began an inquiry asking why the app had not been approved. Apple told the F.C.C. that the app “duplicated” services already available on the iPhone. Google tried to argue its case too, discussing openness and Android, to no avail. Now, well over a year later, Apple has approved the Google application, although it is not clear what pushed the app over the finish line and onto consumers’ phones. Apple declined to comment. Either way, the new app is a boon for customers who own iPhones but are also fans of the Google Voice platform. Google said in a company blog post that users will have access to free text messages on their Google Voice phone number, and to voice mails that can be transcribed and e-mailed. They will also have the ability to “display your Google Voice number as caller ID when making calls.” The new application will also enable push notifications, alerting users when they receive a new voice mail or text messages. The service is especially beneficial to people who use the Google Voice service in a Web browser, making it simple to bounce between a desktop and mobile phone, and have communications remain in the cloud. Google also offers an HTML5 Web browser version of Google Voice for the iPhone, which the company built as an interim fix for users who wanted access to the Google Voice platform.