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| Administrator Join Date: Jan 1998 Location: New Jersey, USA Posts: 3,151 Phone(s): Verizon (HTC) VX6800 Provider(s): Verizon Wireless Devices: iPod Nano 16GB, Sirius Starmate Thanks: 112
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| | #2 |
| Telecom Evangelist Join Date: Apr 2007 Location: Undisclosed Posts: 1,473 Provider(s): GSM / WCDMA Thanks: 51
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Isn't Virgin Mobile USA just a virtual operator (MVNO) using Sprints physical network? What advantage does Sprint have buying a MVNO that uses their network anyway? Will Sprint keep the Virgin branding?
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| | #3 |
| Join Date: Sep 2002 Location: Memphis, TN Posts: 955 Phone(s): HTC Tilt 8925, Nokia 6555, NEC 525 HDM, Nokia 6340i GAIT Provider(s): AT&T Mobility Devices: MP3 player, WWVB wristwatch, TI-80 Thanks: 0
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RadioRaiders, Virgin Mobile has a well operating pre-pay system, and Sprint does not. There's a lot of money there in these troubled ecconomic times. COtech
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| | #4 |
| Join Date: Jun 2006 Location: Reading, PA Posts: 3,864 Phone(s): Blackberry 8830 Provider(s): Sprint Thanks: 4
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the customer base, and the solid brand will be highly beneficial to Sprint while they're going through rough debt and the whole WiMax money hole. like COtech said, Sprint doesnt have a prepay division. buying Virgin Mobile is the first step towards adding one and building upon it. I would argue that keeping the brand name is crucial however because it is one that people may respect more than the Sprint one which has been getting some punches as of late because of customer loss money spent on the WiMax network, etc.
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| | #5 |
| Join Date: Oct 2007 Location: Hutchinson, KS Posts: 599 Thanks: 0
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This is smart. It has epic win all over it.
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| | #6 | |
| Mobile Enthusiast Join Date: Sep 2004 Location: Los Angeles, CA Posts: 6,343 Phone(s): LG Voyager, Nokia 6263., MDA, SE Z520a, Nokia 6256i, 6682 Provider(s): Verizon Wireless, T-Mobile. Formerly AT&T, Nextel Devices: 80gb iPod, Dell laptop Thanks: 110
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Keeping the Virgin Mobile name is a smart move because of VM's positive brand awareness and reputation.
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