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TNDan21 · 01-19-2005, 4:48 PM

New consumer research calls Cingular top wireless performer

By Dan Meyer
Jan 19, 2005

A consumer survey conducted by independent research firm Adjoined Research singled out Cingular Wireless L.L.C. and Verizon Wireless as top-performing companies in the wireless sector, but noted that the pending merger between Sprint Corp. and Nextel Communications Inc. could capture the top spot among all types of communications providers.

The survey, which was included in the Adjoined report "Communication Demand 2005: How Americans Spend Their Communications Dollars," ranked Cingular as the top-performing company among the five nationwide wireless operators. Verizon Wireless was ranked second, followed by Nextel, T-Mobile USA Inc. and Sprint PCS.

Adjoined noted that compared with other telecommunications services-wireline, wireless, cable/satellite, Internet and integrated-"the desires and expectations in the wireless industry" were higher than other telecommunication offerings, "which includes core attributes about brand and image." Adjoined attributed the results to successful advertising having raised consumer expectations among wireless operators.

The survey also ranked Verizon Wireless and parent company Verizon Communications Inc. as the top-performing integrated telecommunications provider. Adjoined noted that more than 92 percent of those surveyed said they saw the benefits of on integrated provider for their communications needs, with nearly 45 percent touting the convenience of a single-bill, one-stop shopping and single phone number/voice mail.

Adjoined also analyzed the possible impact of a Sprint/Nextel merger on the communications industry, reporting that the combined entity posted the highest ratings across the 12 competitive attributes measured.

"Should the merged Sprint-Nextel be able to optimize the best of each company-a huge task-the only two attributes remaining at risk from a consumers' perspective are price and geography-something that a merger should be able to improve through cost controls and expanded presence," Adjoined explained.

New consumer research calls Cingular top wireless performer

Mobile Mike · 01-19-2005, 6:04 PM

Quote:

Originally Posted by TNDan21

A consumer survey conducted by independent research firm Adjoined Research singled out Cingular Wireless L.L.C. and Verizon Wireless as top-performing companies in the wireless sector.

That's why I'm glad I have both!!

WirelessBeachBum · 01-19-2005, 8:45 PM

This research company has been in place since August of 2004 and list Cingular Wireless as one of their clients.

I wonder how impartial this report really is. Especially since the press release on it does not go into much detail as to what was measured.

http://www.adjoined.com/clientscase/index.php

bobolito · 01-20-2005, 12:41 AM

I'm sure JD Power, and Consumer Reports are mad about this.

Fire14 · 01-20-2005, 12:45 AM

Quote:

Originally Posted by bobolito

I'm sure JD Power, and Consumer Reports are mad about this.

Yeah, someone who is not Pro Verizon on everything and totally against AT&T or Cingular.

01-19-2005, 4:48 PM	#1 (permalink)
TNDan21 Join Date: Dec 2001 Location: Kingsport, TN Posts: 5,964 Phone(s): LG enV2, Samsung t219 Provider(s): Verizon Wireless, T-Mobile Devices: iPod Nano Thanks: 0 Thanked 8 Times in 6 Posts	New consumer research calls Cingular top wireless performer New consumer research calls Cingular top wireless performer By Dan Meyer Jan 19, 2005 A consumer survey conducted by independent research firm Adjoined Research singled out Cingular Wireless L.L.C. and Verizon Wireless as top-performing companies in the wireless sector, but noted that the pending merger between Sprint Corp. and Nextel Communications Inc. could capture the top spot among all types of communications providers. The survey, which was included in the Adjoined report "Communication Demand 2005: How Americans Spend Their Communications Dollars," ranked Cingular as the top-performing company among the five nationwide wireless operators. Verizon Wireless was ranked second, followed by Nextel, T-Mobile USA Inc. and Sprint PCS. Adjoined noted that compared with other telecommunications services-wireline, wireless, cable/satellite, Internet and integrated-"the desires and expectations in the wireless industry" were higher than other telecommunication offerings, "which includes core attributes about brand and image." Adjoined attributed the results to successful advertising having raised consumer expectations among wireless operators. The survey also ranked Verizon Wireless and parent company Verizon Communications Inc. as the top-performing integrated telecommunications provider. Adjoined noted that more than 92 percent of those surveyed said they saw the benefits of on integrated provider for their communications needs, with nearly 45 percent touting the convenience of a single-bill, one-stop shopping and single phone number/voice mail. Adjoined also analyzed the possible impact of a Sprint/Nextel merger on the communications industry, reporting that the combined entity posted the highest ratings across the 12 competitive attributes measured. "Should the merged Sprint-Nextel be able to optimize the best of each company-a huge task-the only two attributes remaining at risk from a consumers' perspective are price and geography-something that a merger should be able to improve through cost controls and expanded presence," Adjoined explained. New consumer research calls Cingular top wireless performer

01-19-2005, 8:45 PM	#3 (permalink)
WirelessBeachBum Soylent Green is People Join Date: Jul 2002 Location: Hilton Head Island, SC Posts: 2,751 Phone(s): 6800 Provider(s): Alltel Wireless Thanks: 0 Thanked 0 Times in 0 Posts My Auctions	Re: New consumer research calls Cingular top wireless performer This research company has been in place since August of 2004 and list Cingular Wireless as one of their clients. I wonder how impartial this report really is. Especially since the press release on it does not go into much detail as to what was measured. http://www.adjoined.com/clientscase/index.php __________________ WirelessBeachBum

01-20-2005, 12:41 AM	#4 (permalink)
bobolito iPhone 3G 16GB (White) Join Date: May 2002 Location: New Sanfrakota Posts: 12,398 Phone(s): iPhone 3G, RAZR V9, Sierra 875 3G Aircard, HP iPaq Classic 110 Provider(s): AT&T Mobility Devices: WiFi cards/Access points Thanks: 3 Thanked 11 Times in 10 Posts Images: 50 My Auctions	Re: New consumer research calls Cingular top wireless performer I'm sure JD Power, and Consumer Reports are mad about this. __________________

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