VH1 Mobile Launches Pop Up Video To Go

[Ironwalt]

Press Release Source: VH1


VH1 Mobile Launches 'Pop Up Video To Go,' a New Made-For-Mobile Original That Brings VH1's Wildly Popular 'Pop-Up Video' to the Mobile Handset
Monday September 17, 11:07 am ET
'Pop Up Video To Go' Launches Today With Music Videos From Gwen Stefani and Fall Out Boy


NEW YORK, Sept. 17 /PRNewswire/ -- VH1, a division of Viacom's (NYSE: VIA - News, VIA.B - News) MTV Networks, redefined the music video experience when it premiered its on-air sensation "Pop Up Video" in the mid 90s. Now, beginning today, VH1 Mobile launches a new made-for-mobile version of the hugely popular VH1 series. Just like its on-air counterpart, "Pop Up Video To Go" displays "info-nuggets" -- graphic factoids that "pop" onto the mobile screen during music videos, giving viewers inside information, trivia and video production facts about their favorite artists and songs.


Launching cross-carrier today, VH1 Mobile is currently the only place to watch NEW Pop Up Videos. Each weekly installment of "Pop Up Video To Go," will feature two new "popped" music videos specifically created for mobile handsets. As a result, pop-ups will remain on the screen for a longer period of time and will appear in larger fonts.

The premiere installment of "Pop Up: Video To Go," will launch with Gwen Stefani's "Holla Back Girl" and Fall Out Boy's "Thnks Fr Th Mmrs." Examples of the factoids viewers will learn include:

* Gwen Stefani's first performance was at her high school's talent show.

* Fall Out Boy was named after a character on The Simpsons

Upcoming installments of "Pop Up Video To Go," will draw upon all music genres and will feature music videos from Janet Jackson, Beastie Boys, Jay-Z, Rihanna, Amy Winehouse, Feist, Marilyn Manson, Black Eyed Peas, Nelly and Rob Zombie. "Pop Up Video To Go," was envisioned and developed by VH1 Mobile. Noah Vadnai serves as producer of the series for VH1.

Recently Launched VH1 Mobile Games & Upcoming Originals:

"Pop Up Video To Go" joins VH1 Mobile's recently launched mobile game, "Know It All," the latest in a string of successful original VH1 Mobile games. "Know It All" challenges users' knowledge of music and pop culture using a variety of question types (categories include I Love the 90s or the 100 Greatest Albums) and game play. In single player mode, players work their way through multiple choice, image-based questions and true or false to try and get the high score on the leaderboard. Players can also challenge friends and strangers in multiplayer mode.

VH1 Mobile also tests pop culture knowledge with the launch of the new "Best Week Ever" game, a downloadable trivia game that taps into the distinctive tone and feel of VH1's ever-popular "Best Week Ever" television show. Each week, players will have the opportunity to answer 50 new true or false questions based on the previous week's pop culture happenings.

Additionally, VH1 Mobile will launch "The Misadventures of Bob Paparazzo," a new original, animated series that follows the world's worst celebrity photographer as he bungles each assignment, later this fall. Stay tuned!

For more information on these new VH1 Mobile originals go to mobile.vh1.com.

About VH1 Mobile and MTV Networks' Mobile

VH1 Mobile is on a roll -- video streams on the on-demand mobile service were up 234 percent July 2007 vs. July 2006.

With 35 mobile channels and more than 80 mobile distribution deals around the globe, MTV Networks is the world's leader in entertainment content and programming for wireless. Across its brands, MTVN puts everything from high- quality short-form and full-length video, to news and pop culture content, to games and graphics, to ringtones and voicetones on the handsets and in the hands of its diverse and highly targeted audiences.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in over 90 million households in the U.S. VH1 also has an array of digital services including VH1 Classic and VH1 Soul. Connect with VH1 at Top Music Videos, Reality TV Shows, Movie Clips, Photo Galleries and TV Schedule | VSPOT | VH1.com.


Contacts: Erica Cantwell Luis Defrank
212-846-3683 212-846-7012
Erica.cantwell@vh1staff.com Luis.defrank@vh1staff.com




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Source: VH1

[Mobile Mike]

VH1 is still on the air??? It's even less relevant than it's archaic sibling MTV.

Pop-up video was cool at one time, but this is about 7 years too late...

[Fire14]

Originally Posted by Mobile Mike VH1 is still on the air??? It's even less relevant than it's archaic sibling MTV. Pop-up video was cool at one time, but this is about 7 years too late...

Yes VH1 is still on the air & they have some great video's especially the Metal mania & the history of Metal & more.

My kids enjoy these pop up video's even though they are older.

[RJB]

I am going to enjoy this

[Mobile Mike]

Originally Posted by Fire14 Yes VH1 is still on the air & they have some great video's especially the Metal mania & the history of Metal & more. My kids enjoy these pop up video's even though they are older.

I guess I'm still bitter about the dumbification of VH1 some years ago. Now VH1 Classic on digital cable is cool, but the main VH1 channel is a joke. Nothing but reality crap shows, just like MTV. These channels are blocked and passed on my digital cable box. I think I'm showing my age...

[billp]

Wirelessly posted (Lg vx8300: LGE-VX8300/1.0 UP.Browser/6.2.3.2 (GUI) MMP/2.0)

Mtv and vh1 was great in the day but i lovd the 70s and 80 are great

[Fire14]

Originally Posted by Mobile Mike I guess I'm still bitter about the dumbification of VH1 some years ago. Now VH1 Classic on digital cable is cool, but the main VH1 channel is a joke. Nothing but reality crap shows, just like MTV. These channels are blocked and passed on my digital cable box. I think I'm showing my age...

Aaahh, that explains it, you need to get these channels on Digital.

Originally Posted by billp Wirelessly posted (Lg vx8300: LGE-VX8300/1.0 UP.Browser/6.2.3.2 (GUI) MMP/2.0) Mtv and vh1 was great in the day but i lovd the 70s and 80 are great

The 70's & 80's were an awsome time what I remember of them

[bobolito]

Originally Posted by Mobile Mike VH1 is still on the air??? It's even less relevant than it's archaic sibling MTV.

LOL

Yes, they are still on the air. I may not like pop-ups in my computer, but just about the only thing I like about VH1 is the pop-up videos. I think they have a market for it and I'll be one to like to see this in my mobile. I'm not sure how those pop-ups will be readable on a phone screen, though.

Sure, the rest of their programming is crap reality shows, just like MTV, which I consider they should change their name since they no longer have Music Television. But I used to love MTV back in the 80's. MTV2 at least plays some videos from time to time, and then you have MTV 3 in spanish.

I don't know if you've seen the MUCH channels. They play music videos all the time just like MTV used to do in the 80's. It's probably the best music video TV network out there right now.