ABC/Disney sign mobile TV deal with Sprint/Nextel

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Sprint Signs Mobile TV Deal with Disney

The Disney-ABC Television Group and Sprint Nextel have announced the launch of a portfolio of news and entertainment video programming from ABC Entertainment, ABC News and Disney Channel. The content is available in two forms: on demand and via three "linear" mobile channels, which stream continuous scheduled programming throughout the day. Sprint is also the first carrier to provide ABC Mobile, a newly-created linear mobile channel. ABC Mobile features a variety of popular full-length and short-form news and entertainment content. Short-form promotional content from ABC Primetime, ABC Daytime and ABC News is also featured.

"We are excited to team with Sprint to build out our first-ever, multi-brand wireless offering, utilizing content throughout our Group to bring an extensive, comprehensive array of world-class programming to the mobile marketplace," said Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group. "We continue to be focused on finding new ways to connect viewers to the content they want and brands they love on the platforms they choose. This deal not only provides new viewing opportunities for consumers, but also gives advertisers another platform to reach viewers and associate with our powerful network brands."

Video-on-demand shows will be available the day after their television premiere. In general, customers will be able to access the four most recently televised episodes of each series. Beginning this fall, selected entertainment and news on-demand content and linear programming will include advertising in order to provide customers with the most variety of content at the least cost to them.

The content from Disney-ABC Television Group is available via Sprint TV on Sprint's multiple Power Vision devices. All of the content will be included in the Sprint Power Vision TV Pack, which costs an additional US$20 per month. The Sprint Power Vision TV Pack also provides 20 other channels of content as well as exclusive entertainment and sports video from Sprint Power View.

Alternatively, content from Disney Channel only, including the on-demand programs and linear channel, will be available in the Power Vision Access Pack, which costs an additional US$15 per month. Both Packs also include unlimited use of several other non-video applications such as web browsing, Picture Mail and mobile email (casual usage charges would apply for access to these applications without a data plan).


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