Adobe FlashCast headed to VZW through exclusive deal

[Andy]

Adobe FlashCast headed to VZW through exclusive deal

Adobe Systems Inc. announced that, under a new, exclusive agreement with the nation’s second-largest carrier, it will launch all new Adobe mobile applications through Verizon Wireless. And one of the first such applications to run under the agreement will be Adobe’s FlashCast offering, which is set to be available through Verizon Wireless sometime in the second half of this year.

“With FlashCast we will be able to offer our mobile customers an even more engaging experience including bold animation and new, compelling information and entertainment channels in an engaging user interface,” said John Stratton, CMO of Verizon Wireless.

The deal is not surprising as Verizon Wireless was the first—and so far only—U.S. carrier to sign an agreement with Adobe to install the company’s Flash Lite offering onto its handsets. The technology renders colorful, animated, Web-based content.

“We are very pleased with the Adobe Flash Lite service we launched last year, and today’s announcement is a natural progression of our relationship with Adobe,” Stratton said.

Verizon Wireless said the forthcoming FlashCast service will include a series of basic and premium channels running across a wide variety of handsets.

http://www.rcrnews.com/apps/pbcs.dll.../70327022/1002