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DandyDon · 12-17-2004, 3:17 PM

So I read the wireless papers and magazines. I always wondered why Verizon seemed to be in the news so much. There seems to be a story, a headline, most of the time the story is of minimal importance or interest involving VZW. I did a quick comparison and glanced at the press releases issued by the national providers.

This week, just this week alone, I would think Sprint and Nextel to have the most, not the case:

VZW: 17 Press Releases
Sprint: 5 Press Releases
Nextel: 5 Press Releases
Cingular: 2 Press Releases
T-Mobile: 0, last 1 on 12/8

Just wondering if there is a marketing sense in publishing so many. Do we need a Press Release to announce we put up 1 cell site? Does this work and help sales?

I was surprised, wondering if anyone can make sense of why it's just VZW tooting their horn so frequently and if helps them shape the opinion/attitude of a wireless customer. There must be something to it, and if so why don't other providers do so? Just curious.

BTW, This just in:

Quote:

12/15/2004

EFFINGHAM, IL — To stay ahead of its growing customer base and demand for its voice and data services, Verizon Wireless has activated a new cell site in Effingham, Ill. to improve the company’s digital network coverage and capacity along I-70 and Highway 40 from Effingham toward Funkhouser, Ill.

larry · 12-17-2004, 3:29 PM

Yep Verizon sure puts out tons of releases. *shrug*

Matt · 12-17-2004, 4:07 PM

It can help if it generates coverage in the local TV a/o print media. On a national scale it doesn't matter. But if that PR is converted into a short newspaper story, people may make their decisions based on that...

GoodmanR · 12-17-2004, 4:46 PM

Quote:

Originally Posted by Matt

It can help if it generates coverage in the local TV a/o print media. On a national scale it doesn't matter. But if that PR is converted into a short newspaper story, people may make their decisions based on that...

I really doubt it generates any local coverage. Nobody besides us cares...

Fire14 · 12-17-2004, 5:12 PM

Quote:

Originally Posted by GoodmanR

I really doubt it generates any local coverage. Nobody besides us cares...

I agree that it really only matters to people that have an interest in the field vs the common person, but by them doing a lot of press release's it's free advertising for the carrier & put's there name in the public's minds even more then normal advertising & helps people think about that carrier when looking for a phone & service.

Mobile Mike · 12-17-2004, 5:17 PM

Unless you are a Verizon Wireless customer, probably not. There are some people who may be interested in them.

Scrumhalf · 12-17-2004, 5:39 PM

Press releases are targeted more towards the investment community than towards the casual end user. It may be Verizon's strategy to try to drown out the chatter about the Sprint-Nextel merger with a bunch of news of their own to kinda stay in the radar of the analysts and investment muckety-mucks.

bobolito · 12-17-2004, 10:52 PM

Quote:

Originally Posted by larry

Yep Verizon sure puts out tons of releases. *shrug*

It's called marketing.

ehcruzan · 12-18-2004, 10:20 AM

On my customized Yahoo news page (telecom related companies for the most part), I see more Cingular press releases than any other, however their press releases are usually about the addition of several new cell sites, not just one.

jones · 12-18-2004, 10:31 AM

VZW's Joe Isuzu of Wireless
"can u hear me now guy"
can now run for President.

12-17-2004, 3:29 PM	#2
larry Go Angels! Join Date: Oct 2001 Location: Orange County, CA Posts: 13,379 Phone(s): LG Rumor 2, Sanyo Katana II Provider(s): Sprint Thanks: 29 Thanked 25 Times in 24 Posts Images: 154 My Auctions	Re: Press releases, do they make an impact? Yep Verizon sure puts out tons of releases. shrug

12-17-2004, 4:07 PM	#3
Matt Busy chasing my son Join Date: Oct 2001 Location: Lititz, Pa. Posts: 4,873 Phone(s): Motorola Cliq, BlackBerry 8820 Provider(s): T-Mobile Thanks: 4 Thanked 4 Times in 4 Posts Images: 2	Re: Press releases, do they make an impact? It can help if it generates coverage in the local TV a/o print media. On a national scale it doesn't matter. But if that PR is converted into a short newspaper story, people may make their decisions based on that... __________________ Join the T-Mobile Group Forum (or any other!) ...a/k/a cheerioboy26 elsewhere on the net....

12-17-2004, 5:17 PM	#6
Mobile Mike Mobile Enthusiast Join Date: Sep 2004 Location: Los Angeles, CA Posts: 5,878 Phone(s): LG Voyager, Nokia 6263 Provider(s): Verizon Wireless, T-Mobile. Formerly AT&T, Nextel Devices: 80gb iPod, Dell laptop Thanks: 82 Thanked 59 Times in 58 Posts	Re: Press releases, do they make an impact? Unless you are a Verizon Wireless customer, probably not. There are some people who may be interested in them. __________________ Started with PacTel Cellular (1994) which became AIRTOUCH (1994-2000) which became verizonwireless (2000-present). Back with -T- Mobile (2004-2009, 2009-present)

12-17-2004, 5:39 PM	#7
Scrumhalf Chopin's humble servant Join Date: Jan 2003 Location: Portland OR Posts: 1,027 Phone(s): iPhone 3GS 32GB, RAZR V3, V600, V557 Provider(s): AT&T Thanks: 6 Thanked 7 Times in 6 Posts	Re: Press releases, do they make an impact? Press releases are targeted more towards the investment community than towards the casual end user. It may be Verizon's strategy to try to drown out the chatter about the Sprint-Nextel merger with a bunch of news of their own to kinda stay in the radar of the analysts and investment muckety-mucks. __________________ "If I don't practice the way I should, then I won't play the way that I know I can." - Ivan Lendl

12-18-2004, 10:20 AM	#9
ehcruzan Join Date: Aug 2002 Location: US Virgin Islands Posts: 754 Phone(s): iPhone 3GS Provider(s): AT&T Mobility Devices: iPod Touch 2G, WiFi gear Thanks: 0 Thanked 0 Times in 0 Posts	Re: Press releases, do they make an impact? On my customized Yahoo news page (telecom related companies for the most part), I see more Cingular press releases than any other, however their press releases are usually about the addition of several new cell sites, not just one.

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12-18-2004, 10:31 AM	#10
jones Join Date: Nov 2002 Posts: 3,425 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Press releases, do they make an impact? VZW's Joe Isuzu of Wireless "can u hear me now guy" can now run for President. __________________ - 3 Billion GSM Users by 2009. - 700 GSM Carriers in 220 Countries - 82% of the Global Market 45,000 Cell Sites and Adding.

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