Siemens Unveils New U.S. Phone Lineup

[GatewayJen]

Siemens Mobile Announces Aggressive Growth Strategy in U.S. Market and Unveils European MMS Handset - Five New U.S.-Specific Mobile Phones - Cingular to Buy a Variety of GSM Handsets

Pictures viewable at: http://www.phonescoop.com/

NEW YORK, Oct. 21 /PRNewswire/ -- Siemens mobile in New York today
launched five new U.S. specific mobile phones, ranging from the voice-centric
A56 and dynamic M46 with personalization options, to the entertainment-rich
CT56 and C56, through to the S56 with color display, Multi Media Messaging
(MMS) capability and attachable camera. The U.S. products are the
confirmation of Siemens mobile's aggressive strategy to gain share of the fast
growing North American mobile GSM* market, which is predicted to expand by
50 percent to 200 million subscribers by 2006**. Siemens mobile also
announced today that the US mobile operator Cingular Wireless is to buy a
variety of GSM handsets from Europe's number two mobile manufacturer, starting
with the CT56, designed exclusively for Cingular. Additionally, T-Mobile USA
will be the exclusive U.S. provider of the M46. Also launched today was a
European variant of the S56, the S55, demonstrating Siemens' localized
approach to growing its global brand.

Spearheading the shift to GSM is at the heart of Siemens mobile's
strategy. With two of North America's biggest mobile operators -- AT&T
Wireless and Cingular Wireless, both of which are already selling Siemens
handsets -- currently shifting from TDMA to GSM, and five new U.S.-specific
GSM products launched within the next six months, Siemens mobile is perfectly
positioned to take advantage of the increasing demand for GSM. Adding to this
momentum is the relationship with T-Mobile USA, who operates the largest all
digital GSM/GPRS voice and high speed data network in the U.S., covering over
8,000 cities.

Commenting on the Cingular deal, Stephen Carter, President and CEO of
Cingular Wireless, said: "GSM is clearly the world's choice for wireless
technology, accounting for two thirds of all worldwide mobile subscriptions.
Teaming up with one of the leading GSM suppliers will allow Cingular's
customers to always choose from the latest in design and features."

Both the S56 and its European variant, the S55, incorporate Bluetooth(TM)
technology and an attachable camera with an integrated flash. The S55 is also
tri-band, enabling consumers to make calls from almost anywhere in the world.

"With GSM really taking off here we genuinely believe we can replicate our
European and Asian success in North America. On the same day that we launch
our first MMS handset for the European market I am pleased to deliver on our
promise to become a major mobile phone player in the U.S. With the S40, S46
and SX56 on offer already, the new products dramatically expand our U.S.
portfolio making us a full-line supplier of products specially designed for
the U.S. market," says Rudi Lamprecht, member of the Managing Board at Siemens
AG. "This is the beginning of exciting new times for Siemens mobile in North
America."

* Global System of Mobile Communications
** Yankee Group, September 2002

You can access further information and photos on the Internet at:
http://www.siemens-mobile.com/productlaunch

The Siemens Information and Communication Mobile Group (Siemens mobile)
offers the complete range of mobile solutions including mobile devices,
infrastructure and applications. Devices include mobile phones, wireless
modules, mobile organizers and cordless phones as well as products for
wireless home networks. The infrastructure portfolio includes GSM, GPRS and
3G mobile network technologies from base stations and switching systems to
intelligent networks, e.g. for prepaid services. Mobile Applications cover
end-to-end solutions for Messaging, Location Based Services or Mobile Payment.

You can access further information about Siemens mobile on the Internet at
http://www.siemens-mobile.com

More product information is available at: http://www.my-siemens.com