Phone Advertising may become a choice

[Fire14]

I don't know what people they surveyed for this, but the last thing I would want is advertising on my phone, even though it's an opt-in choice, why would you want advertisments on your phone?


Wireless Phone Advertising Has Promise - Report

Though consumers aren't wildly enthusiastic about mobile advertising, about 20% of wireless phone users in a recent survey would find some form of advertising on their mobile handsets to be acceptable, reports In-Stat. Of that group, roughly half were open to having advertisers subsidize the cost of premium services such as directory assistance, ringtones and messaging, the high-tech market research firm says. Location-based ads and opt-in advertising will also find some acceptance, the survey revealed.


Wireless users were most favorable toward "opt-in" advertising. "Over a third of respondents indicated they would be willing to provide their carrier or advertisers with personal preferences in order to receive targeted advertising messages," said David Chamberlain, senior analyst with In-Stat. "In addition, nearly a third of respondents cited high prices as a reason they did not use premium services, making them ripe targets for advertisers who wish to subsidize the cost of picture messaging, ringtones, directory assistance and other premium services."


A recent report by In-Stat found the following:


-- The most important categories of brands for consumers were musical artists (most spending was in the form of ringtones) and the general category of sports.


-- Survey respondents indicate an increasing acceptance of the mobile handset as a device used to access voice and non-voice information services.


-- The survey found that 40% of mobile users are paying for non-voice communication services such as text messaging, picture messaging and mobile e-mail as part of their wireless phone service.

[bobolito]

Well, I have a very clear position on this: If I am to get advertising, they better give me the service for free!

Either NO advertising on a service I pay for, or I accept advertising given the service is free, as in NO more $4.99/month for SMS!

Same principle as paid TV (PPV or Premium channels) and paid satellite Radio, where you pay for the service and there is NO advertising. On free TV and free radio it is normal to get advertisings.

[Charlyee]

Originally Posted by bobolito

Well, I have a very clear position on this: If I am to get advertising, they better give me the service for free!

Either NO advertising on a service I pay for, or I accept advertising given the service is free, as in NO more $4.99/month for SMS!
Same principle as paid TV (PPV or Premium channels) and paid satellite Radio, where you pay for the service and there is NO advertising. On free TV and free radio it is normal to get advertisings.

Very well stated bobolito. that is exactly how I feel also.