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Star Trek-themed Mobile Communicator Device Launched August 10, 2005 | 11:14 AM Sona Mobile and Viacom Consumer Products today announced a partnership to develop a rich content enabled mobile device offering an unprecedented level of functionality. Themed after Star Trek communicator devices popularized by characters on the science fiction television and movie series, the special edition Star Trek Communicator Phone offers Trekkers and fans of cool mobile technology the ability to play a multi-player, online Star Trek game, stream real-time video, and surf the Internet as well as access Star Trek ring tones, wallpapers, news, information, and other fan activities. The Star Trek Communicator Phone is powered by Sona Mobile's Sona Wireless Platform(TM) (SWP), which offers multi-threading capability for running several applications concurrently. The SWP makes it possible for end-users to stream video clips while simultaneously text messaging a friend or accessing information on the Internet, without negatively impacting device performance. Sandi Isaacs, VP of Interactive at Viacom Consumer Products, which represents Paramount Pictures properties, remarked, "There is a tremendous opportunity to tap into Star Trek fans around the world and offer them a device to interact, connect and download Star Trek entertainment. This not only promotes the Star Trek spirit but creates a new paradigm for the wireless community." The availability of the Star Trek Communicator Phone signals Sona Mobile's entrance to the entertainment market after almost six years of leading the delivery of wireless content to financial service organizations. The SWP has powered the corporate environment for years and now crosses the entertainment threshold to offer a wide range of telecommunications features to a new audience. "Sona Mobile has a history of providing the technology necessary to power mobile access to enterprise applications, so this partnership is a natural extension of our product," said Shawn Kreloff, Managing Director of the Entertainment Division. "The Star Trek Communicator Phone is far and away the most technologically advanced, themed mobile device on the market. As the mobile entertainment industry evolves towards delivering multiple media streams at the same time, our Sona Wireless Platform creates a new era of theme phones." The Star Trek Communicator Phone will come equipped with a custom Star Trek faceplate and other themed features unique to the Star Trek franchise. The phone will be available beginning September 30, 2005. |
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