1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Sprint Completes Acquisition of Virgin Mobile USA

Discussion in 'Wireless News' started by JFB, Nov 24, 2009.

  1. JFB

    JFB Silver Senior Member Administrator Super Moderator

    Joined:
    Jan 1, 1998
    Messages:
    4,492
    Likes Received:
    415
    Location:
    New Jersey, USA
    My Phone:
    HTC Amaze 4G
    Wireless Provider(s):
    T-Mobile
    *Press Release*

     
  2. RadioRaiders

    RadioRaiders RF Black-Belt Junior Member Senior Member

    Joined:
    Apr 2, 2007
    Messages:
    2,952
    Likes Received:
    391
    Location:
    Undisclosed
    Wireless Provider(s):
    GSM / WCDMA
    Isn't Virgin Mobile USA just a virtual operator (MVNO) using Sprints physical network? What advantage does Sprint have buying a MVNO that uses their network anyway? Will Sprint keep the Virgin branding?
     
  3. COtech

    COtech Bronze Senior Member Senior Member

    Joined:
    Sep 2, 2002
    Messages:
    1,041
    Likes Received:
    17
    Location:
    Memphis, TN
    My Phone:
    Sam. Galaxy SII Skyrocket
    Wireless Provider(s):
    AT&T Mobility
    RadioRaiders,

    Virgin Mobile has a well operating pre-pay system, and Sprint does not. There's a lot of money there in these troubled ecconomic times.

    COtech
     
  4. SmArTeStChIlD421

    SmArTeStChIlD421 Silver Senior Member Senior Member

    Joined:
    Jun 25, 2006
    Messages:
    3,869
    Likes Received:
    3
    Location:
    Reading, PA
    My Phone:
    Blackberry 8830
    Wireless Provider(s):
    Sprint
    the customer base, and the solid brand will be highly beneficial to Sprint while they're going through rough debt and the whole WiMax money hole. like COtech said, Sprint doesnt have a prepay division. buying Virgin Mobile is the first step towards adding one and building upon it. I would argue that keeping the brand name is crucial however because it is one that people may respect more than the Sprint one which has been getting some punches as of late because of customer loss money spent on the WiMax network, etc.
     
  5. MrObvious

    MrObvious Senior Member Senior Member

    Joined:
    Oct 11, 2007
    Messages:
    599
    Likes Received:
    4
    Location:
    Hutchinson, KS
    This is smart. It has epic win all over it.
     
  6. M in LA

    M in LA Super Moderator Super Moderator Senior Member

    Joined:
    Sep 24, 2004
    Messages:
    7,899
    Likes Received:
    208
    Location:
    Los Angeles, CA
    My Phone:
    HTC Droid DNA
    Wireless Provider(s):
    Verizon Wireless (since 1994)
    Instead of it being an MVNO using Sprint's network, it is now an owned part of Sprint, with all the benefits that come with that. Sprint can reap the benefits of owning a respected MVNO and build upon it, as others have mentioned.

    Keeping the Virgin Mobile name is a smart move because of VM's positive brand awareness and reputation.
     

Share This Page