Console Quality Video Games Come to Mobile Phones with Launch of Vollee 1.0

[Ironwalt]

Press Release Source: Vollee


Console Quality Video Games Come to Mobile Phones with Launch of Vollee 1.0
Wednesday October 24, 8:00 am ET
Video Game Publishers, Activision, Codemasters and Interactive PC Software Publisher, Encore to Support New Service


SAN FRANCISCO--(BUSINESS WIRE)--Now consumers can experience the fun of console quality video games for the first time ever on their mobile handsets with the launch of Vollee 1.0. The new service offers high-end games streamed over 3G networks as never seen before on phones. Video game industry publishers Activision and Codemasters and Encore Software, Inc., a subsidiary of Navarre Corporation and a leading interactive publisher in the PC Software market, are among the first to support the launch of the service.

With Vollee’s service, the video games consumers enjoy playing on consoles and PCs are available on their mobile phone like never before, including the same quality graphics, hours of game play time, intelligent AI, in-game physics and even secret and unlockable levels as programmed in the original game.

Vollee’s proprietary solution enables high-end games to work on mobile phones, taking into account the screen size, the key layout and making sure all the fun of playing the original game remains. Vollee's interactive video streaming platform optimizes compression to minimize bandwidth requirements and also leverages the 3G mobile networks in such a way that gamers can play fast paced, high quality video games previously impossible on mobile. A single software download to a 3G handset provides access to the Vollee streamed titles, enabling gamers to find and play mobile games more easily than ever.

“We will use always-connected 3G networks to take mobile games to the next level, much in the same way the pervasiveness of broadband has taken PC games to new heights and success,” said Martin Dunsby, president and CEO, Vollee. “As we begin rolling out the Vollee offering worldwide, the support from the industry only further validates our exciting new mobile game experience.”

By radically enhancing the existing mobile gaming experience, Vollee’s service greatly improves the mobile games sector for traditional video game and PC software publishers and operators as well.

The Vollee service provides video game and PC software publishers:


Franchise enhancement – Since the experience Vollee creates for mobile is comparable to PC and console video games, publishers can safely expand the reach of their proven franchises to include mobile, enhancing value without the risk of tarnishing their brand.
ROI – Vollee uses the existing assets – without requiring access to source code – of the game, thus enabling publishers to maximize the return on their original investment.
Time savings – Vollee can efficiently bring a game to market within weeks rather than months, offering publishers the opportunity to maximize cross-marketing, promotions and sell-through on new titles.
Cross-platform opportunities– The service enables publishers to extend existing online gaming communities to mobile without building out a new interface or backend infrastructure. Vollee seamlessly adapts the online experience to phones, allowing online and mobile players to keep playing using their existing accounts, regardless of their device.
Security – Consumers access streaming games rather than downloading the titles, so copyright and piracy risk is eliminated.
The Vollee service provides mobile operators:


A 3G showcase – Vollee’s service is a showcase for the power of 3G networks and their capabilities, helping to drive faster consumer adoption.
Increased ARPU – Vollee provides near limitless levels and characters for the first time in mobile gaming. This extended game play provides operators frequent opportunities to reach consumers who will be playing always-connected (streamed) games for longer periods of time.
Publisher partnerships – By radically improving the experience, Vollee helps change the stature of mobile within the traditional video games industry, making mobile games a more compelling target for increased co-marketing efforts with publishers.
New gamers – Vollee’s service brings high-end games to mobile and runs across standard Brew or Java 3G handsets, therefore maximizing the available base of consumers who can experience console-like gaming on their phone.
“Today’s 3G networks have ample capacity to deliver the bandwidth and network response times required to provide Vollee’s service. By the end of 2007, more than 250 million 3G handsets will be in consumers’ hands and the rate of adoption will only continue to accelerate as operators push to transition consumers to the fast-emerging network,” said Dunsby.

Vollee’s patent-pending VolleeX engine underpins the new gaming experience. VolleeX enables moving, re-sizing or replacing any object within the original video game without access to source code, ensuring that the game play is maximized for mobile. The scalable solution is also designed to quickly and easily accommodate any number of simultaneous users, thereby eliminating any load issues. The service is in trials now internationally with major carriers and will be launched in North America early next year.

About Vollee

Vollee streams a console gaming experience to 3G phones, offering a radically different user experience than previously seen in mobile gaming. By providing the highest quality always-connected games through its subscription and potentially ad-supported service, people can now discover the fun of high-end video games on their mobile handsets. Using its patent-pending VolleeX engine, Vollee delivers an exciting catalog of licensed titles with their original 3D graphics, sophisticated AI and deep game play.

Vollee’s service allows video game and PC software publishers to safely enhance and expand the reach of proven franchises, maximize return on original investment, leverage cross-marketing on new titles and extend existing online gaming communities to mobile at a fraction of the cost and time. Vollee offers mobile operators a showcase for 3G networks, increased ARPU through extended game play, a greater share of publisher marketing budgets and the opportunity to attract new gaming consumers.

Vollee is funded by BlueRun Ventures and Benchmark Capital. For more information, visit Vollee - PC Games on Your 3G Mobile :: Home.



Contact:
Fusion PR on behalf of Vollee
Asif Husain, 310-481-1431, ext. 14
Asif.Husain@FusionPR.com

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Source: Vollee