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Old 11-11-2007, 11:07 PM   #1 (permalink)
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Default T-Mobile Germany sells 10,000 iPhones the 1st day

T-mobile Has Sold More Than 10,000 Iphones in Germany


T-Mobile, the mobile services arm of Deutsche Telekom, said Friday it has sold more than 10,000 of Apple's iPhones on the first day of sale so far in Germany.

Customers bought the phones via the company's shops or on the internet, T-Mobile said.

"The company is well prepared to further meet high demand for the iPhones," T-Mobile said in a statement.

Speaking on television Thursday, the company's Chief Executive Rene Obermann said that its possible demand in Germany for iPhones during the Christmas sales season may outstrip supply.

Deutsche Telekom's T-Mobile unit has exclusive sales rights for the trendy cellular phone in Germany.

Sales also started in the UK Friday, with Europe's largest mobile phone retailer Carphone Warehouse expecting to sell 10,000 iPhones on the first day of sale in the U.K.

T-mobile Has Sold More Than 10,000 Iphones in Germany
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Old 11-11-2007, 11:09 PM   #2 (permalink)
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Default Re: T-Mobile Germany sells 10,000 iPhones the 1st day

IPhone goes on sale in Europe

Hoping to Replicate US Success, Apple Launches iPhone in Germany, Britain


Germans lined up to buy Apple Inc.'s iPhone as it made its European debut Friday, with the company hoping to replicate the success the combination phone, music player and mobile Web browser has seen in the United States.


Apple hopes to sell 10 million iPhones in 2008, helped by the launch of the iPhone in Europe, then in Asia next year. It goes on sale in Britain later Friday. The company has already sold more than 1.39 million since it debuted in the United States on June 29.

In Germany, the phone went on sale at more than 700 T-Mobile shops. One store in Cologne opened just after midnight to some 350 would-be buyers already lined up.

Johannes Krause, 32, waited for nearly four hours to get inside, but said it was worth the wait. He said he had wanted to his get his hands on an iPhone since it was announced by Apple CEO Steve Jobs in January.

Why? "Because it's the first mobile Internet device that makes it easy to surf the Web," he said.

Others were drawn by the intense media coverage in the U.S.

"I just want to be the first to touch it, play with it and try it," said Reinhold Steinwasser, 54, likening the event to the first time color televisions went on sale in Germany in the 1960s and people would stand in front of department store windows marveling at the pictures in color.

But the price tag drew some complaints. In Germany the phone costs 399 euros (about $587), and contracts through T-Mobile start at 49 euros ($72) a month, along with a 25 euro ($37) activation fee.

"It's absurdly expensive," said Christian Kiew, 20, who said the device was aimed more at professionals than young buyers.

Jonathan Arber, an analyst with London-based Ovum, said the cost, and the contract, could put off some would-be buyers.

"The relatively expensive contracts on offer with the iPhone will represent an attractive revenue stream over 24 months, but the high upfront and monthly cost and long lock-in could put off some users in a market where free handsets are the norm," he said.

Just 10 weeks after its June 29 debut, Apple cut the price of the 8-gigabyte iPhone in the United States from $599 to $399 and discontinued the 4-gigabyte version. It apologized to those who had paid full price and offered $100 credits to early adopters.

Consumers in Britain will pay 269 pounds ($566) for the 8-gigabyte model — or about $167 more than what Apple charges in the United States. The European price tags include value-added tax.

In Britain, shops run by Carphone Warehouse and O2, the carrier that will provide cell service for the phone in the U.K., were getting ready to fill demand for the phone when it officially goes on sale at 6 p.m. France Telecom will sell the iPhone in France through its Orange wireless arm, beginning Nov. 29.

It is unclear how many iPhones have already found a backdoor into Europe. Programmers around the globe collaborated to develop ways to modify or "unlock" iPhones to work with SIM cards tied to other carrier networks.

Apple officials estimated last month that buyers of 250,000 iPhones intended to unlock them. In the U.S., AT&T Inc. is the iPhone's exclusive carrier.

Iphone Goes on Sale in Europe

I wonder if ShoresGuy was in line? Haven't heard from him in a long time.
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Old 11-12-2007, 1:41 AM   #3 (permalink)

 
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I read this story on a German news site earlier. I guess it was raining cats and dogs in the city where the t mobile store opened at midnight and people were lining up waiting for their phones. Some people from the city I lived in drove 5 hours to go stand in line at midnight. Crazy!
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Old 11-12-2007, 2:30 AM   #4 (permalink)

 
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Default Re: T-Mobile Germany sells 10,000 iPhones the 1st day

I work in a mobile phone shop in the UK. On launch day we sold two iPhones, on the second day we sold none. To be fair I work in a small shop in the suburbs. Out of all our company's shops in my area we sold around sixty iPhones on the second day. The O2 shop next to us did better, they sold eight iPhones on launch day and probably sold a few more on the second day. I heard that one O2 shop sold forty on launch day. I'm not sure how the Apple shop in town did, but I hear they were quite busy on launch day.

To put the above into context I live in a city with a population of around 1.17 million, with the wider city sprawl holding around 2.3 million people.

There are a number of reports from across the UK saying that there were no queues outside many shops. The flagship Apple shop in London had a queue of around twenty people.

Having said all that O2 are reporting that they have sold 8,000 iPhones and no doubt the Carphone Warehouse and Apple have also sold quite a few. If large numbers are buying the iPhone it would appear that they are not doing so demonstratively.
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Old 11-12-2007, 1:31 PM   #5 (permalink)

 
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Default Re: T-Mobile Germany sells 10,000 iPhones the 1st day

Quote:
Originally Posted by scotsboyuk View Post
I work in a mobile phone shop in the UK. On launch day we sold two iPhones, on the second day we sold none. To be fair I work in a small shop in the suburbs. Out of all our company's shops in my area we sold around sixty iPhones on the second day. The O2 shop next to us did better, they sold eight iPhones on launch day and probably sold a few more on the second day. I heard that one O2 shop sold forty on launch day. I'm not sure how the Apple shop in town did, but I hear they were quite busy on launch day.

To put the above into context I live in a city with a population of around 1.17 million, with the wider city sprawl holding around 2.3 million people.

There are a number of reports from across the UK saying that there were no queues outside many shops. The flagship Apple shop in London had a queue of around twenty people.

Having said all that O2 are reporting that they have sold 8,000 iPhones and no doubt the Carphone Warehouse and Apple have also sold quite a few. If large numbers are buying the iPhone it would appear that they are not doing so demonstratively.
Interesting. I guess the UK crowd is not as wanting of the iPhone as some people in other countries.
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Old 11-12-2007, 4:46 PM   #6 (permalink)

 
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Default Re: T-Mobile Germany sells 10,000 iPhones the 1st day

It could be the case that lots are being sold, but that people aren't creating much of a fuss in the process.
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