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Old 11-06-2007, 10:04 AM   #1 (permalink)
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Default Rogers Wireless Launches HTC Touch

Press Release Source: HTC Corp. and Rogers Wireless


Discover a New Way to Keep in Touch: Rogers Wireless Launches HTC Touch
Tuesday November 6, 9:00 am ET
Slim, Stylish and Innovative Windows Mobile Device Includes HTC's Intuitive TouchFLO Technology


TORONTO--(BUSINESS WIRE)--Rogers Wireless and HTC Corp. (HTC) today announced the availability of the HTC Touch™, a deceptively small and stylish mobile phone that ushers in an innovative new concept in intuitive touch-screen navigation. The HTC Touch brings a new level of simplicity to the powerful and function-rich experience that today’s mobile consumers demand. Powered by Microsoft Windows Mobile 6, the HTC Touch offers a wide variety of communication, entertainment and professional capabilities that enable mobile consumers to balance work and play, on Canada’s clearest and most reliable wireless network.

Trend-setting social communicators will appreciate the HTC Touch’s sleek and minimalist design. The phone features an on-screen finger-touch-optimized keyboard, a 2MP camera including video capture, an MP3 player, a new intuitive screen technology called TouchFLO that enables easy thumb-scrolling navigation, and more — all in a casing similar in height and width to a standard business card.

“The sophisticated design and functionality of the HTC Touch perfectly exemplifies the spirit of innovation, which is why Rogers Wireless is proud to add it to our holiday lineup,” said John Boynton, senior vice president and chief marketing officer, Rogers Wireless. “Its smooth interface, intuitive touch-screen navigation, multimedia features and Windows Mobile 6 functionality make it a natural choice for discerning style-seekers and professionals alike.”

The HTC Touch is the latest device to join Rogers Wireless’ roster of innovative devices in the Windows Mobile portfolio. With the HTC Touch, business professionals can create, edit and view documents on the fly, in addition to managing their e-mail, calendar and contacts.

“HTC has witnessed overwhelming support for the HTC Touch and its sleek, compact design and easy-to-use touch interface,” said Jason Mackenzie, vice president, HTC America. “With the simple flick of a finger, Rogers customers will have instant access to the most commonly used features such as dialing friends, listening to music, messaging and Web browsing.”

The new HTC-designed home screen provides one-touch access to e-mail, text messages, calendar appointments and contacts, as well as current weather conditions and weather forecasts for hundreds of cities around the world.

The HTC Touch also features the following:


The ultimate in wireless connectivity: GSM/EDGE/Wi-Fi with stereo Bluetooth
Large, 2.8-inch TFT touch screen
Full-screen browser that can be used in both portrait and landscape views
Built-in microphone and speakerphone with voice speed dial
Availability and Pricing

The HTC Touch is available for $199.99 (some conditions may apply) on a three-year contract at Rogers Wireless retail locations or online at Rogers.com.

About Rogers Wireless

Rogers Wireless provides wireless voice and data communications services across Canada to more than 7 million customers under both the Rogers Wireless and Fido brands. Proven to operate Canada’s most reliable wireless voice and data communications network, Rogers Wireless is Canada’s largest wireless provider and the only carrier operating on the global standard GSM and highly advanced HSPA technology platforms. In addition to providing seamless roaming in more than 200 countries on every handset around the world with its GSM-based services, Rogers Wireless also provides wireless broadband services across Canada utilizing its 2.5GHz fixed wireless spectrum. The company is a subsidiary of Rogers Communications Inc. (TSX: RCI - News; NYSE: RCI - News), a diversified Canadian communications and media company. For further information, please visit Rogers.com.

About HTC

Founded in 1997, HTC Corp. (HTC) designs, manufactures and markets innovative, feature-rich smartphone and PDA phone devices. Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations and launched state-of-the-art PDA phones and smartphones for mobile operators and distributors in Europe, the U.S. and Asia. These machines are available as HTC devices and as products individually customized for operator and device partners. HTC is one of the fastest-growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit HTC: Home.



Contact:
Waggener Edstrom Worldwide for HTC
Ashley Johnson, 425-638-7000
ashleyj@waggeneredstrom.com
or
Rogers Wireless
Odette Coleman, 416-935-6441
Odette.coleman@rci.rogers.com

--------------------------------------------------------------------------------
Source: HTC Corp. and Rogers Wireless
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