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Old 10-30-2007, 9:15 AM    #1
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Default MOTORAZR2 debuts on Rogers Wireless' high-speed HSPA network

Press Release Source: Motorola Canada Limited


MOTORAZR2 - The World's Best-Selling Mobile Phone is Reborn - Faster, Smarter and Sleeker
Tuesday October 30, 8:00 am ET


Next-generation MOTORAZR(TM) debuts on Rogers Wireless' high-speed HSPA network, offering leading-edge technology for video calling, video streaming and more
TORONTO, Oct. 30 /CNW/ - Motorola Inc. (NYSE: MOT - News), a global leader in wireless device design, and Rogers Wireless, provider of "Canada's Most Reliable Network", today announced the Canadian availability of the MOTORAZR2 V9 mobile phone. The original MOTORAZR became the iconic mobile phone of a generation and redefined the mobile phone market. With the debut of MOTORAZR2, Motorola introduces a handset that is thinner, faster and stronger, delivering the sharpest mobile experience possible.

MOTORAZR2 boasts a series of advanced new features that operate on Rogers Wireless' High Speed Packet Access (HSPA) network - the fastest and most advanced wireless network in Canada - allowing customers to access innovative services like video calling, satellite radio, mobile television, video streaming and high-speed web browsing(1).

"We're thrilled to be the first to launch the iconic MOTORAZR2 in Canada on our high-speed HSPA network," said John Boynton, SVP and Chief Marketing Officer, Rogers Wireless. "The MOTORAZR2 V9 offers wireless video calling - a first and only with Rogers in North America."

An entertainment lover's dream, MOTORAZR2 V9 features 2GB of expandable memory for maximum multimedia enjoyment, a large internal screen that's twice the resolution of the original MOTORAZR for full HTML browsing(1), and a beautiful external screen and music buttons that enable easy viewing and enjoyment of music without having to open the flip. MOTORAZR2 is easy-to-use multimedia at its best.

"MOTORAZR is simply the most recognizable mobile phone in the world," said Jim Madigan, Director, GSM Sales, Motorola Canada. "Sleeker outside and more powerful inside, MOTORAZR2 takes the world's best-selling mobile phone to a new level with next generation features that will once again redefine the feature phone market."

MOTORAZR2 features next generation Motorola technologies such as CrystalTalk(TM) automatic audio adjustment technology that makes voices more clear, even in noisy environments, and Motorola's breakthrough "haptics" technology, which provides users with vibrating feedback in response to their finger taps.

MOTORAZR2 also supports the most popular music formats and media services, and, with built-in stereo Bluetooth(R) wireless technology, users can enjoy a wire-free music experience when paired with the compatible lightweight ROKR(TM) S9 Bluetooth stereo headphones(3).


MOTORAZR2 Standout Features

Slimmer yet stunning

- Thin is (still) in -- Motorola made the MOTORAZR2 profile even
sharper, shaving two millimeters from the original MOTORAZR.
- Materials matter -- To further beautify this sought-after icon,
Motorola incorporated a seamless casing, a soft touch back and a
stunning vacuum metal front finish.

Stronger yet sleeker

- Strong as steel -- At the core of MOTORAZR2 is a stainless steel
internal frame to help provide strength and durability.
- Not even scratching the surface -- The huge exterior lens is made
with chemically hardened glass to be scratch resistant.
- An open and shut case -- Motorola tested the cast aluminum hinge in
more than 100,000 lab tests to help ensure that every time a customer
flips open the device, it will work perfectly.

Smarter yet simpler

- Speed thrills -- With the new ARM 11 processor, processing speed is
10 times faster than the original MOTORAZR and with high-speed USB
2.0 it only takes 2-3 seconds to transfer a song.
- Play on -- With up to 2GB of optional expandable memory(2), the new
MOTORAZR(2) rocks with stereo Bluetooth(R) wireless technology(3) and
enough storage for approximately 2,500 songs(5).
- Manage with ease -- Microsoft(R) Windows Media(R) Player 11
compatibility helps consumers easily purchase, synchronize and
transfer their favourite music to their MOTORAZR2 in only a few
minutes(4). Or, using the Rogers MusicStore, tracks can be downloaded
over the air at near-broadband-like wireless data speeds(1).
- Just browsing -- The web-browsing experience, including a full HTML
browser, in the new MOTORAZR2, takes advantage of its stellar
internal display and high-speed wireless data connections for faster,
bigger and richer surfing than the original MOTORAZR. Built-in email
functionality gives easy, PC-like access to both personal and
corporate email accounts(1).
- Picture this -- Enjoy great photos on the handset's 2.0 megapixel
camera.
- Watch this, real-time -- A new real-time point-to-point video feature
allows another wireless customer to "See What I See" while a voice
call is in progress(1).

Availability and Pricing
The MOTORAZR2 V9 will be available for $199.99 on a 3 year activation with Rogers Vision exclusively through Rogers Wireless retail locations at launch or via Rogers.com. For additional information, please visit Motorola - HELLOMOTO - Mobile Phones and Accessories from Motorola.


For further information

Jennifer Drogell, Hill & Knowlton for Motorola, (416) 413-4630, jennifer.drogell@hillandknowlton.ca
Odette Coleman, Rogers Wireless, (416) 935-6441, odette.coleman@rci.rogers.com



--------------------------------------------------------------------------------
Source: Motorola Canada Limited
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