Bell and Cineplex Entertainment launch Mobile Movie Ticketing

[Ironwalt]

Press Release Source: BELL CANADA; BELL MOBILITY; CINEPLEX ENTERTAINMENT LP


Bell and Cineplex Entertainment launch Mobile Movie Ticketing
Thursday October 25, 9:32 am ET


Mobile transaction capability adds ticket charges to a client's regular monthly invoice
TORONTO, Ontario, Oct. 25 /CNW Telbec/ - Bell and Cineplex Entertainment today announced that Bell Mobility clients can purchase movie tickets for Cineplex Entertainment theatres across Canada directly from their mobile phones, with charges simply added to a client's regular monthly invoice.

"The Mobile Movie Ticketing service we are now offering with Cineplex Entertainment is an example of the wide variety of mobile transactions clients will soon be able to perform on their wireless phones," said Adel Bazerghi, Vice President, Products for Bell Mobility. "Our clients now have the convenience of purchasing tickets in advance from their phones, wherever they may be."

"Our theatre guests can now bypass the box office using Bell's mobile movie ticketing service, which is offered exclusively at Cineplex Entertainment theatres across Canada," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "For the first time ever, clients can look up the movie they want to see, find the theatre location closest to them and purchase their tickets on their Bell Mobility phones."

To buy tickets with Mobile Movie Ticketing, Bell Mobility clients simply send a free text message with the word 'tickets' to short code JUMP (5867). Bell will send back a web alert with a link to the purchase page. Charges will appear on the client's Bell Mobility invoice, including ticket costs and convenience fees.

Upon purchase, a mobile ticket - in the form of a bar code image - is sent to the client's phone. On arrival at the Cineplex theatre, the client scans the bar code image at a scanning kiosk beyond the box office area and receives tickets for entry into the auditorium.

The Mobile Movie Ticketing service is made possible by a new technology from Calgary-based RepeatSeat Inc., a leading global entertainment services company offering private label ticketing in the United States, Canada and the Caribbean.

For more information, please visit bell.ca/mobileticketing.

About Cineplex Entertainment

Headquartered in Toronto, Canada, Cineplex Entertainment LP owns, leases or has a joint-venture interest in 131 theatres with 1,321 screens serving approximately 60 million guests annually. Cineplex Entertainment LP is the largest motion picture exhibitor in Canada operating the following brands: Cineplex Odeon, Galaxy, Famous Players (including Coliseum, Colossus and SilverCity), Cinema City and Scotiabank Theatres. The units of Cineplex Galaxy Income Fund, which owns approximately 75.7% of Cineplex Entertainment LP, are traded on the Toronto Stock Exchange (symbol CGX.UN).

About Bell

Bell is Canada's largest communications company, providing consumers with solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Communications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit BCE.

For further information

For media inquiries, please contact: Jeff Meerman, Bell Media Relations, 1-877-410-4221, jeff.meerman@bell.ca
Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment, (416) 323-6648, pat.marshall@cineplex.com
Georgia Sourtzis, Cineplex Entertainment, (416) 323-6728, georgia.sourtzis@cineplex.com



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Source: BELL CANADA; BELL MOBILITY; CINEPLEX ENTERTAINMENT LP