ModeLabs & GERMANOS to sale Levi’s Mobile Collection across S-E Europe

[Ironwalt]

Press Release Source: ModeLabs Group


ModeLabs Group and GERMANOS GROUP Sign a Distribution Agreement in South-East Europe for the First Levi's(R) Mobile Phone Collection
Wednesday October 24, 1:55 pm ET


PARIS--(BUSINESS WIRE)--Regulatory News:
ModeLabs Group (Paris:MDL - News) announces an agreement with the GERMANOS GROUP, an affiliate of Cosmote – The Leading Mobile Operator in Greece, concerning the distribution of the first Levi’s® Mobile Phone Collection from across South-East Europe (Greece, Former Yugoslav Republic of Macedonia, Romania and Bulgaria). Grouping several chains including Germanos chain of stores, the agreement boasts a network of more than 1000 points of sale, including over 400 in Greece, reaching over 43 million customers.

The Levi’s® Mobile Phone Collection will be available in all major markets within the GERMANOS GROUP network from November 2007. It will be displayed in a dedicated in-store space and will be supported by promotional materials.

”Our agreement with the GERMANOS GROUP, the leading distribution network in the Balkans, will ensure optimum distribution for the Levi’s® mobile phone in a region where there is strong growth in the mobile phone sector," declared Serge Simon, EMEA Sales VP of ModeLabs Group.

Alexandros Dados, Marketing Manager Mobile Phone of GERMANOS GROUP stated: "We are delighted to add the Levi’s® Mobile Phone Collection to our offer. This product meets the demands of our market: the mobile phone replacement rate is on the rise, and consumers are increasingly seeking products with a strong image and identity they can relate to."

The Levi's® Mobile Phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go. Its compact design is characterised by a riveted stainless steel casing completed by a unique detachable chain. The handset is offered in Metallic Silver, Black and Brown Copper. Stylish feminine Shiny Silver and Shiny Sand editions, featuring a ‘mirror’ screen, have also been created for the fashion forward. The Levi's® Mobile Collection includes a range of accessories such as a Bluetooth® earset, cases, chains and charms.

About GERMANOS GROUP

GERMANOS GROUP consists one of the most important multinational groups and it is an affiliate of COSMOTE, the Leading Mobile Operator in Greece. In its 27 years of operation, GERMANOS has grown to become a highly successful business entity with a leading position in the Greek market shaping at the same time the appropriate conditions of a rapid and successful expansion abroad. All activities and business initiatives of GERMANOS GROUP unfold within the framework of its Vision, " to connect people with technology".

GERMANOS is expanding its own branded stores targeting approximately a total of over 1,000 shops within the GERMANOS network.

About ModeLabs Group

ModeLabs Group, the creator of the “Mobile On DemandTM” offer, is a leading customized design manufacturer (CDM) specialized in mobile phones using new generation technology. The company designs, develops and markets mobile phone handsets, accessories and services in an integrated and flexible manner, giving brands and giving operators/MVNO or distributors the opportunity to create their own range of mobile phones, accessories and services.

Established in Europe, the United States and Asia, ModeLabs Group combines its marketing expertise, its cutting-edge technological know-how and its flexible "fabless" organisation, to meet the growing demand for Telecom market segmentation.

ModeLabs Group is listed on the Euronext-Paris Eurolist

("MDL" code, ISIN code: FR0010060665, SBF 250).

ModeLabs



Contact:
Onzeway
Denis DESCHAMPS, +33 (0) 1 44 90 87 40
denis.d@onzeway.com

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Source: ModeLabs Group