Super Bowtorola

[MOTOhooligan]

I love Motorola but I think they may be going a bit far with all their Super Bowl hype.

Motorola Game Plan Calls for Blitz of Downtown Jacksonville

Wireless Leader Pulls Out All the Stops with Local Marketing During Super Bowl Week

SCHAUMBURG, IL – February 3, 2005 – How does a brand cut through the marketing and advertising clutter during Super Bowl week? Do as Motorola does, by ensuring that its brand impact will be undeniable in Jacksonville through an array of marketing, promotional and entertainment activities that will allow consumers to experience the brand and its products.

Motorola’s extensive activities will include high-visibility street signage on Bay Street, mobile marketing vehicles and street teams sporting special offers and product demonstrations of the Moto RAZR V3 , V710 , Bluetooth wireless technology headsets and the new state-of-the-art Motorola OjoTM Personal Videophone. In addition, Motorola will add live music, NFL player appearances and interactive consumer games at the always-popular NFL Experience. The company’s goal is to make a brand and product connection with every consumer enjoying Super Bowl-related activities.

“As a leader in wireless communications, Motorola aligns itself with leaders in other industries. Professional football is America’s #1 sport and the Super Bowl is the sport’s premier event, so we have chosen to make a powerful statement in Jacksonville,” said Kathleen Finato, senior director of marketing North America, Mobile Devices. “We’ve taken a ‘leave no stone unturned’ approach to making an indelible brand impression on consumers basking in the excitement of the biggest sports event of the year.”

Following is a breakdown of what Motorola has in store for Jacksonville consumers and visitors throughout Super Bowl week:

“Local Promotion” – Motorola is teaming up with Jacksonville Jaguars quarterback Byron Leftwich to provide one lucky Jacksonville resident the chance to see the game live on Super Bowl Sunday. Leftwich will arrive on the doorstep of the lucky winner with two tickets to the game and a limousine ride to the stadium.*

“Branding Bay Street” – As the official sponsor of the Host Committee, Motorola will have lighted signage, featuring the familiar Motorola “Bat Wing” logo adorning Bay Street – the main drag in downtown Jacksonville – day and night throughout the week of game. In addition, Motorola street beacons will line Bay Street as well, featuring recorded audio messages informing consumers of local Motorola attractions taking place during the week and special offers on Motorola products.

“MotoTruck Stop & Shop”– Motorola’s mobile marketing vehicle will become a fixture on Bay Street’s high-consumer traffic area offering a variety of attractions, including live music performances, regular appearances by current NFL players, random prize giveaways, and special one-time-only offers on Motorola accessories and products. The truck will provide one-stop shopping for any fan who’s forgotten or lost a phone or accessory. In addition, street teams will be dispatched throughout each day, touting special product offers and allowing consumers to try out the latest in Motorola products, including the popular Moto RAZR V3. Motorola will showcase the new OjoTM Personal Videophone at the truck.

“Write With Light” – Motorola will give consumers the chance to experience its cutting-edge Motoglyph technology, allowing consumers to customize ring tones and wall paper for their Motorola phones in a totally unique way. Consumers enter a small booth in which the Motoglyph technology literally comes to light. Utilizing a digital spray can, consumers write on a virtual graffiti wall creating images, words or their signature. A digital motion-sensitive software captures the writing movements of the consumer, translating the movements into digital tones and melodies. These tones create customized ring tones specific to the consumer’s illustration, and the actual illustration itself is captured to create customized wall paper for Motorola phones. The customized tones and wall paper are then accessible to the consumer to download to their own phone at www.hellomoto.com/motoglyph.

“The Motorola Venue at the NFL Experience” – Motorola is one of the most prominent sponsor’s of the 2005 NFL Experience with an elaborate exhibit that will feature a variety of interactive consumer attractions. More than 120,000 consumers visited Motorola’s exhibit at the 2004 NFL Experience in Houston. Here’s what consumers can look forward to at the Motorola exhibit in Jacksonville:
• Obstacle-Course: Blindfolded, consumers will wear a Motorola Bluetooth wireless technology headset and navigate their way through an obstacle course, under the direction of a partner who will be providing remote verbal instructions. Consumers will win prizes based on the time it takes them to successfully navigate the course.
• Be a Winner: Fans will be able to suit up for a photo wearing the uniform of their favorite NFL team, and access their photo on-line.
• Two Minute Drill: This attraction will simulate the experience a coach and quarterback have during the play calling process utilizing the same Motorola headsets that are used by coaches during games. Fans will be called upon to read the same, often complex, play names that coaches call during games, against a two-minute timer. Fans that deliver the most correct play names within the given time period will win prizes.

Player Appearances: NFL player appearances will take place randomly during the week prior to the game. Players will be on hand to sign autographs for fans and potentially, try their hand at the interactive games at the Motorola exhibit.

“Marketing On the Move” – In 2005, Motorola is the official sponsor of the Super Bowl transportation center, also located on Bay Street in downtown Jacksonville. The transportation center will prominently feature Motorola signage on and around the venue, as well as on the media buses that will transport media to key locations around the city during Super Bowl week. The Transportation Center is where all working shuttles pick up and drop off visitors.

“ConnectedMoto” – Something that the general public may not experience but more than 3,000 members of the media covering Super Bowl activities and NFL staff certainly will, is the wireless broadband network that Motorola will be providing at a number of key Super Bowl locations including the Media Center at Prime Osborn Convention Center and Alltel Stadium. The wireless network will allow the media to seamlessly report and file stories while covering various Super Bowl related activities. This showcases Motorola’s range of end-to-end networking solutions for the home, small business or enterprise.

In addition, Motorola will provide free phone calls to the Media and players making promotional appearances, demonstrating its broadband voice service products and cordless phone solutions.

"MOTOBRIDGE Connects Police" - Something else the general public may not see but which will be very much in use by security and law enforcement staff at Super Bowl locations is Motorola's MOTOBRIDGE(TM) IP interoperable technology. Police and other federal, state and local public safety agencies at the Super Bowl will be able to talk to each other because of the MOTOBRIDGE soft switch technology that allows agencies at any government level to talk with one another regardless of the type of system or frequencies they normally use.

[MOTOhooligan]

Here's even more wireless happenings at the Super Bowl courtesy of RCR News...

Wireless takes Herculean role in Super Bowl
Feb 4, 2005

Although only two teams will line up on the field Sunday for the grand culmination of the professional football season, multiple players will participate in Super Bowl XXXIX in one wireless capacity or another.

Verizon Wireless upgraded cell sites and installed a pair of cell sites on wheels near Jacksonville, Fla.'s Alltel Stadium ahead of the game. The carrier said the COWs are equipped with eight voice channels, an expanded high-speed data channel and a tower that telescopes up to 120 feet and can simultaneously handle hundreds of phone calls and data transmissions.
Rural wireless provider Cellular South will debut a new television commercial during the game. The carrier said this was the fifth year it has advertised during the Super Bowl through a local and regional ad buy, and that the commercial will air on Fox Network affiliates in a number of Southeast markets. The voiceover states, "The world is full of things to talk about. Which is why we give you the freedom to talk about all of them."

Football fans can make Super Bowl bets on their handsets with an updated application from offshore gaming company BetWWTS.com. The company launched a new version of its wireless sports bookmaking service, which it said is compatible with every wireless network standard. The application supports platforms including Windows Mobile Pocket PC, PalmOS, Symbian OS, Windows Mobile Smartphone, Research In Motion Ltd., and Java and browser-enabled phones.

In-building wireless company MobileAccess Networks deployed a multi-service wireless system at Alltel Stadium for the event. The network supports Wi-Fi technology as well as Nextel and Sprint PCS handsets. This marks the second consecutive year MobileAccess has deployed a wireless network for the NFL championship game-last year, the company deployed service at Houston's Reliant Stadium.

Football fans can vote for their favorite commercials using their mobile phones with a service provided by American Online Inc. Users can register for the poll by texting the word "vote" to short code 46265 before the game and receive voting reminders during the matchup. Each vote cost users 50 cents. Messaging company Mobile 365 powers the service.

Mobile publisher THQ Wireless Inc. allows fans to vote for a most valuable player during the Super Bowl by teaming with Players Inc., the licensing arm of the NFL Players Association, to encourage spectators to tout their choices via text messaging. Minick USA, THQ's messaging division, powers the cross-carrier offering.

Motorola will provide end-to-end wireless networking for all media personnel who cover the Super Bowl. More than 3,000 members of the press will use the enterprise-class Wi-Fi network set up throughout the stadium, including the media center at the Prime Osborn Convention Center, the Alltel Stadium press box and the auxiliary press area.