National carrier selects company to provide Location Based Services

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Tier One USA Operator Selects Redknee

Redknee has announced that two Redknee personalization products have been selected by one of the largest wireless operators in the US, but did not name who that carrier is. The Redknee solution allows the mobile operator to offer Location-Based Services (LBS) with 24 hour customer care support to both enterprises and consumers.

"At first people were alarmed that Location Based Services would lead to an annoying barrage of advertisements every time a user encountered a vendor hawking its goods over the wireless channel," says Dan Baker, research director at Dittberner Associates. "Happily things have changed. Convenience, personal security, and privacy are the watchwords for LBS today. Redknee provides the real-time system hooks that enable operators to deliver a greater level of control demanded by today's more personalized LBS services."

Redknee's ELS is a mobile network gateway that enables operators to offer secure, personalized Location-Based Services to enterprises and consumers. Redknee's UPS solution provides subscribers with a convenient single sign-on, while at the same time alleviating privacy concerns by empowering users to control when, where and under what circumstances others see their identity information.


www.cellular-news.com/story/21620.php